Baskin-Robbins' New Creature Creations™ Bring Your Favorite Ice Cream to Life with Three Imaginative Characters

Rhea-AI Summary

Baskin-Robbins launched its Creature Creations™ lineup, introducing three characters: Unicorn, Mermaid, and Monster, designed to enhance the ice cream experience. Each creation features playful designs, including edible white chocolate toppers and colorful sprinkles, appealing to families during National Ice Cream Month.

Customers can customize their creations with any flavor and receive a free creature-inspired crown. Promotions include $0 delivery fees on DoorDash orders over $15 and a free scoop on National Ice Cream Day with qualifying orders.

Positive

• Launch of Creature Creations™ expected to boost customer engagement and sales.
• Creative product designs appeal to families, potentially increasing foot traffic to stores.
• Promotional offers may drive higher delivery and in-store sales.

Negative

• None.

CANTON, Mass., July 8, 2020 /PRNewswire/ -- Baskin-Robbins is transporting ice cream lovers to a magical new world with the launch of its new Creature Creations™ lineup that brings three whimsical characters to life in a decked-out scoop. This cast of characters, with playful personalities that everyone can relate to, brings imaginative fun from the menu board down to the last bite and gives consumers another way to let their ice cream creativity run wild – just in time for National Ice Cream Month.

The three lovable creatures, a Unicorn, Mermaid and Monster, cross over from their magical world into Baskin-Robbins shops through playful cup designs, an edible white chocolate topper and a colorful explosion of sprinkles. No matter what creature you may be, the Baskin-Robbins' Creature Creations™ crew will speak to you through their own unique designs that bring their colorful personalities to life:

• Unicorn Creature Creation™: The Unicorn Creature Creation™ proves there's no such thing as too much flair for any adventure – or ice cream treat. With a majestic white chocolate horn and a sweet smile, this creature is up for flippin', flyin' and ridin' on rainbows – and rainbow sprinkles.
• Mermaid Creature Creation™: Dive into the creatures' imaginary world with the Mermaid Creature Creation™. Topped with a wave of sprinkles and an edible mermaid tail, this lady and her posse of playful dolphins will add a splash of excitement to any scoop.
• Monster Creature Creation™: With a single inquisitive white chocolate eyeball, the Monster Creature Creation™ is always looking for some fun – and a reason to celebrate with ice cream. Topped with a fun-filled eruption of colorful sprinkles, this creature will make you scream for ice cream.

Creature Creations™ can be customized with any Baskin-Robbins flavor, giving everyone a chance to embrace their inner creature. Each Creature Creations™ purchase will also come with a free creature-inspired crown to give everyone a chance to sprinkle some extra magic into their day.

"At Baskin-Robbins we love to provide families with fun ways to connect," said Shannon Blakely, Vice President of Marketing at Baskin-Robbins. "We're incredibly excited to launch Creature Creations™ and have everyone experience a totally out-of-the-ordinary way to take an imaginative ice cream break and let their inner creature out."

Creature Creations™ and all the Baskin-Robbins classics are available at Baskin-Robbins locations nationwide or can be enjoyed from home with a "no contact" delivery via DoorDash. To beat the heat and celebrate National Ice Cream Month, Baskin-Robbins is also offering a $0 delivery fee on DoorDash orders of $15 or more*. For an extra sweet add-on, on Sunday, July 19, guests can also celebrate National Ice Cream Day with a free scoop with any DoorDash order of $15 or more with code BASKINSCOOP**.

For more information about Baskin-Robbins' wide variety of premium ice cream flavors and frozen desserts, visit www.BaskinRobbins.com or follow along on Facebook (www.facebook.com/BaskinRobbinsUS), Twitter (www.twitter.com/BaskinRobbins) and Instagram (www.instagram.com/BaskinRobbins).

* $0 Delivery fee for orders over $15 excluding taxes and fees.
** Offer valid for one (1) free scoop of ice cream while supplies last. Offer valid through 7/19 at participating locations. Valid only on orders with a minimum subtotal greater than $15, excluding taxes and fees. Limit one per person. Fees, taxes, and gratuity apply. All deliveries subject to availability. Must have or create a valid DoorDash account with a valid form of accepted payment on file. No cash value. Non-transferable. Use promo code BASKINSCOOP to redeem. See full terms and conditions at help.doordash.com/consumers/s/article/offer-terms-conditions.

About Baskin-Robbins
Named a top snack and beverage franchise in the United States by Nation's Restaurant News in 2019, Baskin-Robbins is the world's largest chain of ice cream specialty shops. Baskin-Robbins creates and markets innovative, premium hard scoop ice cream, a full range of beverages and a delicious lineup of desserts including custom ice cream cakes, the Polar Pizza® Ice Cream Treat and take-home ice cream quarts and pints, providing quality and value to consumers at more than 8,000 retail shops in 54 countries worldwide. Baskin-Robbins was founded in 1945 by two ice cream enthusiasts whose passion led to the creation of more than 1,300 ice cream flavors and a wide variety of delicious treats. Headquartered in Canton, Mass., Baskin-Robbins is part of the Dunkin' Brands Group, Inc. (Nasdaq: DNKN) family of companies. For more information, visit www.BaskinRobbins.com.

Contact:
Kelly Deininger
Dunkin' Brands
781-737-5200
Kelly.Deininger@DunkinBrands.com

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SOURCE Baskin-Robbins

FAQ

What is Baskin-Robbins' new Creature Creations™ lineup?

Baskin-Robbins' Creature Creations™ features three whimsical characters, the Unicorn, Mermaid, and Monster, designed to enhance the ice cream experience with playful designs and customization options.

When is National Ice Cream Day?

National Ice Cream Day is celebrated on July 19, 2020, and Baskin-Robbins is offering a free scoop of ice cream with qualifying DoorDash orders.

What promotions is Baskin-Robbins offering for Creature Creations™?

Baskin-Robbins is offering $0 delivery fees on DoorDash orders over $15 and a free creature-inspired crown with each Creature Creations™ purchase.

How can customers order Creature Creations™?

Customers can order Creature Creations™ at Baskin-Robbins locations or through DoorDash for delivery.

What is the significance of the launch date for Creature Creations™?

The launch coincides with National Ice Cream Month in July, aiming to attract customers looking for fun ice cream experiences.