DMS Appoints David Cantrell As EVP Of Brand Performance

Rhea-AI Summary

Digital Media Solutions (NYSE: DMS) announced the appointment of David Cantrell as Executive Vice President of Brand Performance, effective May 1. With over 20 years of experience in digital advertising and ecommerce, Cantrell has a history of transforming companies, having doubled revenue at Lifescript and tripled it at LowerMyBills. His track record in developing data-driven strategies aligns with DMS’s goal for growth in its DMS Performance Ad Market. He will report to COO Fernando Borghese.

Positive

• David Cantrell brings over 20 years of digital advertising experience, enhancing leadership.
• Cantrell's history of revenue growth at Lifescript and LowerMyBills may drive similar successes at DMS.

Negative

• None.

Digital Media Solutions, Inc. (NYSE: DMS), a leading provider of technology-enabled digital performance advertising solutions connecting consumers and advertisers, today announced the appointment of David Cantrell as Executive Vice President of Brand Performance. Beginning May 1, Cantrell will lead the award-winning DMS Performance Ad Market in its continued growth.

Digital Media Solutions announced, beginning May 1, David Cantrell will lead the DMS Performance Ad Market as EVP of Brand Performance. (Photo: Business Wire)

With more than 20 years of experience in executive-level roles at digital advertising and ecommerce brands, Cantrell considers himself a “digital-first executive” known for developing and executing data-driven strategies and achieving strong, quantifiable results. During Cantrell’s tenure, revenue doubled at Lifescript, Inc. and tripled at LowerMyBills.com and ClassesUSA.com. Most recently, Cantrell leveraged his industry expertise, consulting with senior leaders and executives at startups and growth-stage businesses to define their growth strategies. In his new role at Digital Media Solutions, Cantrell will report to Fernando Borghese, Chief Operating Officer.

“I am eager to see David’s expertise, energy and passion combine to contribute to success across DMS,” commented Borghese. “David has been in the digital performance advertising space for decades, and his experience w

FAQ

Who is David Cantrell in relation to Digital Media Solutions?

David Cantrell has been appointed as Executive Vice President of Brand Performance at Digital Media Solutions, starting May 1.

What are David Cantrell's qualifications for leading DMS Performance Ad Market?

David Cantrell has over 20 years of experience in digital advertising, noted for doubling and tripling revenues in previous roles.

What is the expected impact of Cantrell's appointment on DMS?

Cantrell’s extensive background in data-driven strategies may contribute positively to DMS's growth objectives.

When does David Cantrell officially start his role at DMS?

David Cantrell will begin his role as EVP of Brand Performance on May 1.