DMS and Seekr Announce New Strategic Partnership

Rhea-AI Summary

Digital Media Solutions, Inc. (NYSE: DMS) has entered a multi-year partnership with Seekr to enhance advertising and revenue strategies across Seekr's global search platform. This collaboration aims to improve audience engagement using DMS's technology and first-party data. Seekr, an AI-driven content evaluation company, focuses on delivering transparent and trustworthy search results. The partnership is expected to expand Seekr's reach to over 9,000 potential customers in various sectors, with monetization efforts planned for early Q4.

Positive

• Strategic multi-year partnership with Seekr to enhance advertising capabilities.
• Access to over 9,000 potential customers across diverse sectors.
• Leverage of DMS's first-party data to improve ad targeting and user experience.
• Expansion into new verticals promising increased audience engagement.

Negative

• None.

Seekr will leverage the power of the DMS toolset to maximize advertising results and scale its global user reach

CLEARWATER, Fla.--(BUSINESS WIRE)-- Seekr, an internet technology and content evaluation company, and Digital Media Solutions, Inc. (NYSE: DMS), a leading provider of digital performance advertising solutions, today announced a multi-year agreement to support Seekr's media strategy, revenue and advertising operations across its global search advertising platform and vertical content sponsorships. The alliance will accelerate the build-out and monetization of new Seekr verticals in concert with expanding its global audience and reach.

Seekr prioritizes transparency and empowers users with choice and control by streamlining access to reliable information. Powered by AI and machine learning, Seekr offers the first fully transparent search engine that reimagines what web results can look like when they are free of bias or manipulation. Seekr plans to increase consumer engagement across its platforms and scale audience engagement by leveraging the power of the award-winning DMS toolset, inclusive of the DMS first-party data, expansive media reach and proprietary technologies. Global omnichannel audience engagement campaigns are currently underway with a monetization strategy set to begin in early Q4.

“DMS has the expertise to support our advertising needs and the proven ability to innovate and expand, making them the perfect partner for Seekr,” said Pat Condo, Seekr founder and CEO. “The partnership represents an important step forward in Seekr’s vision to provide an online experience with tools that support information transparency, connecting people with what they seek, rather than what they are served.”

The partnership combines Seekr Search data with DMS brand-direct and marketplace offerings to create a targeted ad experience that offers consumers relevant content, while significantly reducing friction in the advertising ecosystem. The partnership’s foundational objective is to foster a digital experience that delivers the right message to the right user at the right time, based on where they are spending their time. Seekr potentially gains access to more than 9,000 enterprise and SMB customers through the insurance, consumer finance, e-commerce and education solutions, among others, within DMS.

“Seekr’s mission to provide transparency and empower user choice by streamlining access to reliable information for everyone is aligned with our goal at DMS to create intent-driven meaningful engagements between consumers and advertisers during a product or service discovery and consideration process,” said DMS CEO Joe Marinucci. “DMS is excited to partner with a company that is committed to a future driven by the relevancy of a customer-driven journey.”

Forward-Looking Statements

This press release includes “forward-looking statements” within the meaning of that term in Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended (the “Exchange Act”), and are made in reliance upon the protections provided by such acts for forward-looking statements. These forward-looking statements are often identified by words such as “expect,” “estimate,” “project,” “budget,” “forecast,” “anticipate,” “intend,” “plan,” “may,” “will,” “could,” “should,” “believes,” “predicts,” “potential,” “continue,” and similar expressions. These forward-looking statements include, without limitation, DMS’s expectations with respect to its future performance and its ability to implement its strategy, and are based on the beliefs and expectations of our management team from the information available at the time such statements are made. These forward-looking statements involve significant risks and uncertainties that could cause the actual results to differ materially from the expected results. Most of these factors are outside DMS’s control and are difficult to predict. Factors that may cause such differences include, but are not limited to: (1) the COVID-19 pandemic or other public health crises; (2) changes in client demand for our services and our ability to adapt to such changes; (3) the entry of new competitors in the market; (4) the ability to maintain and attract consumers and advertisers in the face of changing economic or competitive conditions; (5) the ability to maintain, grow and protect the data DMS obtains from consumers and advertisers; (6) the performance of DMS’s technology infrastructure; (7) the ability to protect DMS’s intellectual property rights; (8) the ability to successfully source and complete acquisitions and to integrate the operations of companies DMS acquires, including Traverse Data, Inc., the assets of Crisp Marketing, LLC and Aimtell, Inc., PushPros, Inc. and Aramis Interactive; (9) the ability to improve and maintain adequate internal controls over financial and management systems, and remediate the identified material weakness; (10) changes in applicable laws or regulations and the ability to maintain compliance; (11) our substantial levels of indebtedness; (12) volatility in the trading price on the NYSE of our common stock and warrants; (13) fluctuations in value of our private placement warrants; and (14) other risks and uncertainties indicated from time to time in DMS’s filings with the SEC, including those under “Risk Factors” in DMS’s Annual Report on Form 10-K and its subsequent filings with the SEC. There may be additional risks that we consider immaterial or which are unknown, and it is not possible to predict or identify all such risks. DMS cautions that the foregoing list of factors is not exclusive. DMS cautions readers not to place undue reliance upon any forward-looking statements, which speak only as of the date made. DMS does not undertake or accept any obligation or undertaking to release publicly any updates or revisions to any forward-looking statements to reflect any change in its expectations or any change in events, conditions or circumstances on which any such statement is based.

About Seekr Technologies Inc.

Seekr is an internet technology and content evaluation company that prioritizes transparency and empowers users with choice and control by streamlining access to reliable information. Powered by AI, Seekr offers the first fully transparent search engine that reimagines what web results can look like when they remove both bias and misinformation. Seekr utilizes an independent search index, sophisticated data science, and rigorous journalistic standards to determine the quality of news articles and their political lean — giving everyone access to technology that makes it easy to find trustworthy content in context.

About DMS

Digital Media Solutions, Inc. (NYSE: DMS) is a leading provider of data-driven, technology-enabled digital performance advertising solutions connecting consumers and advertisers within the auto, home, health, and life insurance, plus a long list of top consumer verticals. The DMS first-party data asset, proprietary advertising technology, significant proprietary media distribution, and data-driven processes help digital advertising clients de-risk their advertising spend while scaling their customer bases. Learn more at https://digitalmediasolutions.com.

All trademarks contained herein are the property of their respective owners.

View source version on businesswire.com: https://www.businesswire.com/news/home/20220809006010/en/

Mindy M. Hull

Mercury Global Partners for Seekr

+1 415 889 9977 (San Francisco)

seekr@wearemgp.com



Melissa Ledesma

Digital Media Solutions

+1 201 528 5272

press@dmsgroup.com

Source: Digital Media Solutions, Inc.

FAQ

What is the recent partnership between DMS and Seekr about?

Digital Media Solutions, Inc. (NYSE: DMS) announced a multi-year partnership with Seekr to enhance its advertising and revenue strategies across Seekr's global platform.

How will DMS benefit from the partnership with Seekr?

DMS will utilize Seekr's platform to expand its advertising reach and engage with over 9,000 potential customers across various industries.

What are the expected outcomes of the DMS and Seekr partnership?

The partnership aims to increase audience engagement and implement a monetization strategy starting in early Q4.

What technology will DMS use in collaboration with Seekr?

DMS will leverage its first-party data and advertising technology to optimize ad targeting and user experience on Seekr's platform.