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Deluxe Launches Mobile App dlxPAY to Provide Merchants with Seamless Payment Solutions

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Deluxe (NYSE: DLX) has launched dlxPAY, a new mobile payment app designed to enhance merchant payment processing. The app offers real-time transaction management, advanced security features, and customizable notifications. It integrates with Ingenico's Moby 5500 device, enabling mobile payment solutions including contactless and EMV-chip card acceptance.

A key feature is the new Deluxe Software Development Kit, allowing Independent Software Vendors (ISVs) to integrate Deluxe payment solutions and the Moby 5500 into iOS and Android applications. The app is now available on both the Apple App Store and Google Play Store, providing merchants with a secure and efficient payment processing solution for both in-store and mobile transactions.

Deluxe (NYSE: DLX) ha lanciato dlxPAY, una nuova app per pagamenti mobili progettata per migliorare l'elaborazione dei pagamenti per i commercianti. L'app offre gestione delle transazioni in tempo reale, funzionalità di sicurezza avanzate e notifiche personalizzabili. Si integra con il dispositivo Moby 5500 di Ingenico, abilitando soluzioni per pagamenti mobili che comprendono l'accettazione senza contatto e le carte con chip EMV.

Una caratteristica chiave è il nuovo Deluxe Software Development Kit, che consente ai fornitori di software indipendenti (ISV) di integrare le soluzioni di pagamento Deluxe e il Moby 5500 nelle applicazioni iOS e Android. L'app è ora disponibile sia nell'Apple App Store che nel Google Play Store, offrendo ai commercianti una soluzione di elaborazione dei pagamenti sicura ed efficiente per transazioni sia in negozio che mobili.

Deluxe (NYSE: DLX) ha lanzado dlxPAY, una nueva aplicación de pago móvil diseñada para mejorar el procesamiento de pagos para comerciantes. La app ofrece gestión de transacciones en tiempo real, características de seguridad avanzadas y notificaciones personalizables. Se integra con el dispositivo Moby 5500 de Ingenico, permitiendo soluciones de pago móvil que incluyen la aceptación sin contacto y tarjetas con chip EMV.

Una característica clave es el nuevo Deluxe Software Development Kit, que permite a los Proveedores de Software Independientes (ISV) integrar las soluciones de pago Deluxe y el Moby 5500 en aplicaciones de iOS y Android. La app ya está disponible tanto en la Apple App Store como en Google Play Store, proporcionando a los comerciantes una solución de procesamiento de pagos segura y eficiente para transacciones tanto en tienda como móviles.

델룩스 (NYSE: DLX)dlxPAY를 출시했습니다. 이 새로운 모바일 결제 앱은 상인의 결제 처리를 향상시키기 위해 설계되었습니다. 이 앱은 실시간 거래 관리, 고급 보안 기능 및 사용자정의 알림을 제공합니다. 또한 인제니코의 Moby 5500 장치와 통합되어 비접촉식 및 EMV 칩 카드 수락을 포함한 모바일 결제 솔루션을 가능하게 합니다.

주요 기능 중 하나는 새로운 델룩스 소프트웨어 개발 키트로, 독립 소프트웨어 공급업체(ISV)가 델룩스 결제 솔루션과 Moby 5500을 iOS 및 안드로이드 애플리케이션에 통합할 수 있도록 합니다. 이 앱은 현재 Apple App Store와 Google Play Store 모두에서 제공되며, 매장에서와 모바일에서 모두 안전하고 효율적인 결제 처리 솔루션을 제공합니다.

Deluxe (NYSE: DLX) a lancé dlxPAY, une nouvelle application de paiement mobile conçue pour améliorer le traitement des paiements des commerçants. L'application offre une gestion des transactions en temps réel, des fonctionnalités de sécurité avancées et des notifications personnalisables. Elle s'intègre avec l'appareil Moby 5500 d'Ingenico, permettant des solutions de paiement mobile comprenant l'acceptation sans contact et des cartes à puce EMV.

Une caractéristique clé est le nouveau Deluxe Software Development Kit, qui permet aux éditeurs de logiciels indépendants (ISV) d'intégrer les solutions de paiement Deluxe et le Moby 5500 dans des applications iOS et Android. L'application est désormais disponible à la fois sur l'Apple App Store et le Google Play Store, offrant aux commerçants une solution de traitement des paiements sécurisée et efficace pour les transactions en magasin et mobiles.

Deluxe (NYSE: DLX) hat dlxPAY eingeführt, eine neue mobile Zahlungs-App, die entwickelt wurde, um die Zahlungsabwicklung für Händler zu verbessern. Die App bietet eine Echtzeit-Transaktionsverwaltung, erweiterte Sicherheitsfunktionen und anpassbare Benachrichtigungen. Sie integriert sich mit dem Moby 5500-Gerät von Ingenico und ermöglicht mobile Zahlungslösungen, einschließlich kontaktloser Zahlungen und der Akzeptanz von EMV-Chipkarten.

Ein Hauptmerkmal ist das neue Deluxe Software Development Kit, das unabhängigen Softwareanbietern (ISVs) ermöglicht, die Zahlungslösungen von Deluxe und den Moby 5500 in iOS- und Android-Anwendungen zu integrieren. Die App ist jetzt sowohl im Apple App Store als auch im Google Play Store verfügbar und bietet Händlern eine sichere und effiziente Lösung für die Zahlungsabwicklung sowohl im Geschäft als auch mobil.

Positive
  • Launch of new mobile payment processing app expanding product portfolio
  • Integration with Ingenico's Moby 5500 device enhancing payment capabilities
  • Cross-platform availability (iOS and Android) maximizing market reach
  • New SDK offering enabling third-party integration opportunities
Negative
  • None.

Insights

The launch of dlxPAY represents a strategic move by Deluxe to strengthen its position in the competitive mobile payments market. The integration with Ingenico's Moby 5500 device and support for both iOS and Android platforms indicates a well-thought-out technical architecture.

The SDK offering for ISVs is particularly noteworthy as it creates a potential recurring revenue stream through developer partnerships and transaction fees. This model follows successful patterns seen with Square and Stripe, where developer-friendly tools led to widespread adoption.

However, Deluxe is entering a saturated market dominated by established players. The product's success will largely depend on:

  • Competitive transaction fee structures
  • Speed of payment settlement
  • Integration capabilities with existing merchant systems
  • Level of customer support

While the launch demonstrates Deluxe's commitment to modernizing its payment solutions, the immediate revenue impact may be until significant merchant adoption occurs. The real value proposition lies in the potential for expanding the company's merchant base and increasing transaction volume over time.

The mobile payment processing market is projected to reach $273.1 billion by 2028 and Deluxe's dlxPAY launch positions the company to capture a share of this growing sector.

Key competitive advantages include:

  • EMV compliance, addressing security concerns
  • Multi-platform availability
  • Integration with established hardware (Ingenico)

The timing is strategic as small and medium-sized businesses increasingly demand mobile payment solutions. However, competition from Square, PayPal and Stripe presents significant challenges. These established players have already captured substantial market share and brand recognition.

For Deluxe's 996M market cap, this product launch represents an important but not transformative development. Success will depend on execution, particularly in merchant acquisition and retention strategies. The immediate financial impact is likely to be modest, with potential for growth acceleration in 12-24 months if adoption meets targets.

App Enhances Merchant Experience with Powerful, Secure Payment Processing Tool

MINNEAPOLIS--(BUSINESS WIRE)-- Deluxe (NYSE: DLX), a Trusted Payments and Data company, today announced the launch of dlxPAY, a new mobile app designed to enhance the payment experience for merchants and partners. The app provides businesses with a powerful, secure, and user-friendly tool for managing payments on the go, ensuring merchants can meet the demands of today’s fast-paced market.

dlxPAY offers merchants a suite of features tailored to streamline payment processing, including real-time transaction management, advanced security, and customizable notifications. Additionally, the app integrates with Ingenico’s Moby 5500 device, adding flexibility for businesses that require mobile payment solutions, including contactless and Europay, Mastercard and Visa (EMV)-chip card acceptance.

Using the new Deluxe Software Development Kit, Independent Software Vendors (ISVs) can now easily integrate Deluxe payment solutions and the Moby 5500 into iOS and Android applications. This powerful mobile solution allows businesses to streamline payments through secure, EMV-compliant transactions, while offering ISVs the flexibility to build seamless, customized mobile payment experiences.

“dlxPAY empowers both merchants and partners by equipping them with the right tools to manage payments more effectively, whether they are in-store or on the move,” said Michael Bradford, Executive Vice President of Operations at Deluxe. “The app not only enhances payment efficiency for merchants but also provides our ISV partners with the ability to create scalable mobile solutions to address merchants’ evolving needs. This latest innovation further demonstrates our standing as a leading payments and data provider that helps all types of merchants and other businesses achieve their goals.”

The dlxPAY mobile app is now available for download on both the Apple App Store and Google Play Store, providing merchants with instant access to a robust payment processing solution.

About Deluxe Corporation

Deluxe, a trusted Payments and Data Company, champions business so communities thrive. With roots tracing back more than 100 years as the original payments company and inventor of the checkbook, we've evolved into a leader in digital payments and data solutions, facilitating seamless connections to propel businesses forward. Leveraging our powerful scale, we support millions of small businesses, thousands of vital financial institutions, and hundreds of the world's leading consumer brands, processing nearly $3 trillion in payment volume annually. Explore how Deluxe can help elevate your business at www.deluxe.com.

Brian Anderson, VP, Strategy & Investor Relations

651-447-4197

brian.anderson@deluxe.com



Keith Negrin, VP, Communications

612-669-1459

keith.negrin@deluxe.com

Source: Deluxe Corporation

FAQ

What features does Deluxe's (DLX) new dlxPAY mobile app offer?

dlxPAY offers real-time transaction management, advanced security features, customizable notifications, and integration with Ingenico's Moby 5500 device for contactless and EMV-chip card payments.

Where can merchants download the new DLX dlxPAY payment app?

The dlxPAY mobile app is available for download on both the Apple App Store and Google Play Store.

What integration capabilities does DLX's new payment app provide for developers?

DLX's new Software Development Kit allows Independent Software Vendors (ISVs) to integrate Deluxe payment solutions and the Moby 5500 into iOS and Android applications.

What payment methods does DLX's dlxPAY app support?

The dlxPAY app supports contactless payments and EMV-chip card transactions through integration with the Ingenico Moby 5500 device.

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