GlowLab Collective Joins The Digital Dept. to Launch Specialized Talent Management Division for Skincare Experts and Dermatologists
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Insights
The acquisition of GlowLab Collective by The Digital Dept., a subsidiary of Dolphin Entertainment, marks a significant consolidation within the beauty and influencer marketing industry. This move strategically positions the combined entity to capitalize on the burgeoning global beauty market, which is projected to grow substantially. By focusing on skincare experts and dermatologists, the new talent management division directly taps into skincare, a segment that has shown resilience and growth even during economic downturns.
From a market research perspective, this merger is poised to leverage synergies between GlowLab's established network of beauty professionals and The Digital Dept.'s influencer marketing prowess. The integration of these two entities is expected to enhance brand partnerships, expand digital marketing campaigns and potentially increase market share for Dolphin Entertainment in the highly competitive beauty sector.
The financial implications of this deal are multifaceted. On one hand, the $355 million price tag for Naturium, a brand founded by the same entrepreneur, underscores the high valuation potential for successful brands in this space. For Dolphin Entertainment, this acquisition could translate into diversified revenue streams and a stronger balance sheet if the new talent management division drives significant business growth.
Investors should monitor the integration process closely, as the realization of expected synergies and the management of the combined entity's operational costs will be critical for financial performance. The deal could also signal a bullish outlook for Dolphin's stock (NASDAQ:DLPN), depending on how effectively the company leverages its new assets to generate revenue and profit.
The beauty industry's projected growth, particularly in skincare, reflects broader economic trends where consumers prioritize personal care and wellness. The collaboration between GlowLab and The Digital Dept. suggests a strategic response to these consumer preferences, aiming to create a powerhouse in talent management specialized in beauty. Such industry-specific consolidations often lead to increased efficiency and market responsiveness.
However, the long-term success of this venture will depend on the overarching economic climate, including consumer spending patterns and potential regulatory changes in influencer marketing. Economists would be interested in how this merger influences price competition and product innovation within the beauty industry, as well as its impact on employment within the sector.
Glowlab's Founder, Susan Yara, Also Founder of Naturium, Sold for
MIAMI, FL / ACCESSWIRE / January 17, 2024 / GlowLab Collective, a pioneer in 360 talent management for beauty professionals, including estheticians and dermatologists, proudly announces it has joined The Digital Dept., a leading influencer marketing agency and subsidiary of Dolphin Entertainment (NASDAQ:DLPN), forming a new talent management division of The Digital Dept. focused on skincare experts and dermatologists and bringing together the expertise of both entities to create unparalleled opportunities in the beauty and skincare industry.
McKinsey calculates the global beauty market reached
Founded by entrepreneur and content creator Susan Yara in 2020, GlowLab Collective has been at the forefront of providing comprehensive talent management services for beauty professionals. Yara brings decades of experience in the digital space, serving as an on-air host, producer, and beauty expert. Known for founding the popular beauty YouTube channel Mixed Makeup in 2014 and the successful skincare brand NATURIUM in 2020, which was recently acquired by e.l.f. Beauty for
GlowLab Collective brings 16 creators to The Digital Dept.'s roster, including Susan Yara herself, featuring a mix of beauty professionals, estheticians, and dermatologists who will provide valuable beauty and skincare expertise. Additionally, Ms. Yara will work closely with The Digital Dept. as a consultant to both expand the department as well as advise on potential products and ventures, and GlowLab's Olivia Hubschman has been appointed as Senior Director, Talent Management at The Digital Dept.
Sarah Boyd, Co-CEO of The Digital Dept quotes: "We are thrilled to welcome the GlowLab team and talent to The Digital Dept. because of their authority in the beauty industry, with a particular expertise in skincare, which is booming vertical within influencer marketing. Together we can grow the GlowLab talent with expanded resources and capabilities both within The Digital Dept. and across the Dolphin Super Group."
Bill O'Dowd, CEO of Dolphin Entertainment commented, "We are truly fortunate to have connected with the extraordinary Susan Yara, whose decades of experience in the digital space as an on-air host, producer, and beauty expert are second to none. Having Susan on board as a consultant for The Digital Dept. is a pivotal move for Dolphin Entertainment, particularly for our Ventures division. As we focus on making beauty and skincare products a core vertical to develop and launch consumer products, Susan's expertise becomes invaluable."
"Her triumphant exit with Naturium for an impressive
The new talent from GlowLab Collective includes renowned experts such as Dr. Daniel Sugai, Dr. Angelo Landriscina, Dr. Caroline Robinson, Dr. Heather Woolery-Lloyd, Dr. Jenny Liu, Dr. Nina Desai, Dr. Samantha Ellis, and others.
About the Digital Dept.
The Digital Dept. is a leading full-service influencer marketing and talent management firm that provides brand strategy and creator representation. Born from the merger of two top influencer companies, Be Social and Socialyte, The Digital Dept. represents over 200 exclusively managed creators with a social footprint of over 200 million across various verticals. Led by Co-CEOs Sarah Boyd and Ali Grant, The Digital Dept. facilitates brand partnerships and creative strategy, offering influencer marketing solutions for both traditional celebrity talent and digital-first creators. For more information, please visit TheDigitalDept.com.
About Dolphin Entertainment, Inc.
Dolphin Entertainment is a prominent independent entertainment marketing and production company. Through its subsidiaries, 42West, The Door, and Shore Fire Media, the company offers expert strategic marketing and publicity services to top brands in the film, television, music, gaming, and hospitality industries. All three PR firms have consistently ranked among the top 50 PR firms in the United States. Viewpoint Creative and The Digital Dept. complement these efforts with complete creative branding and production capabilities, as well as social media and influencer marketing services. Dolphin's most recent acquisition, Special Projects, provides talent booking services and event production for high-end clients in the media, entertainment, and fashion industries. Dolphin's legacy content production business, founded by Emmy-nominated CEO Bill O'Dowd, has produced multiple feature films and award-winning digital series. Dolphin has also entered into a multi-year agreement with IMAX to co-produce feature documentaries. To learn more, visit: https://www.dolphinentertainment.com.
This press release contains 'forward-looking statements' within the meaning of the Private Securities Litigation Reform Act. These forward-looking statements may address, among other things, Dolphin Entertainment Inc.'s offering of common stock as well as expected financial and operational results and the related assumptions underlying its expected results. These forward-looking statements are distinguished by the use of words such as "will," "would," "anticipate," "expect," "believe," "designed," "plan," or "intend," the negative of these terms, and similar references to future periods. These views involve risks and uncertainties that are difficult to predict and, accordingly, Dolphin Entertainment's actual results may differ materially from the results discussed in its forward-looking statements. Dolphin Entertainment's forward-looking statements contained herein speak only as of the date of this press release. Factors or events Dolphin Entertainment cannot predict, including those described in the risk factors contained in its filings with the Securities and Exchange Commission, may cause its actual results to differ from those expressed in forward-looking statements. Although Dolphin Entertainment believes the expectations reflected in such forward-looking statements are based on reasonable assumptions, it can give no assurance that its expectations will be achieved, and Dolphin Entertainment undertakes no obligation to update publicly any forward-looking statements as a result of new information, future events, or otherwise, except as required by applicable law.
Investor Contact
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james@haydenir.com
SOURCE: GlowLab Collective
View the original press release on accesswire.com
FAQ
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