Dolby Unveils New, Live Streaming Offering for the Sport and Entertainment Industries at IBC 2024
Dolby Laboratories (NYSE: DLB) has unveiled a new range of cloud video products for real-time interactive streaming at IBC 2024. This follows Dolby's acquisition of THEO Technologies, enhancing their capabilities in high-quality video streaming. The combined offering includes:
1. THEOads: A new ad insertion capability for personalized, non-intrusive ads
2. Dolby Millicast: An ultra-low latency streaming solution
3. Dolby Hybrik: Powering transcoding
4. THEOplayer and THEOlive: Cross-platform playback and live streaming products
Major companies like FanDuel, ITV, Las Vegas Sands, NASCAR, and NFL are already leveraging these solutions to enhance their live streaming experiences. The new products aim to deliver content with minimal delay, creating immersive, interactive experiences across platforms.
Dolby Laboratories (NYSE: DLB) ha presentato una nuova gamma di prodotti video cloud per streaming interattivo in tempo reale all'IBC 2024. Questa novità segue l'acquisizione da parte di Dolby di THEO Technologies, che potenzia le loro capacità in fatto di streaming video di alta qualità. L'offerta combinata include:
1. THEOads: Una nuova funzionalità di inserimento pubblicitario per annunci personalizzati e non invasivi
2. Dolby Millicast: Una soluzione di streaming con latenza ultra ridotta
3. Dolby Hybrik: Potenziamento della transcoding
4. THEOplayer e THEOlive: Prodotti per la riproduzione multipiattaforma e streaming dal vivo
Importanti aziende come FanDuel, ITV, Las Vegas Sands, NASCAR e NFL stanno già sfruttando queste soluzioni per migliorare le loro esperienze di streaming in diretta. I nuovi prodotti puntano a fornire contenuti con un ritardo minimo, creando esperienze immersive e interattive su diverse piattaforme.
Dolby Laboratories (NYSE: DLB) ha presentado una nueva gama de productos de video en la nube para streaming interactivo en tiempo real en IBC 2024. Esto sigue a la adquisición de Dolby de THEO Technologies, que mejora sus capacidades en streaming de video de alta calidad. La oferta combinada incluye:
1. THEOads: Una nueva capacidad de inserción de anuncios para anuncios personalizados y no intrusivos
2. Dolby Millicast: Una solución de streaming con latencia ultra baja
3. Dolby Hybrik: Potenciando la transcodificación
4. THEOplayer y THEOlive: Productos para reproducción multiplataforma y streaming en vivo
Grandes empresas como FanDuel, ITV, Las Vegas Sands, NASCAR y NFL ya están aprovechando estas soluciones para mejorar sus experiencias de streaming en vivo. Los nuevos productos tienen como objetivo entregar contenido con un retraso mínimo, creando experiencias inmersivas e interactivas a través de plataformas.
돌비 연구소(Dolby Laboratories, NYSE: DLB)는 IBC 2024에서 실시간 인터랙티브 스트리밍을 위한 새로운 클라우드 비디오 제품군을 공개했습니다. 이는 돌비가 THEO Technologies를 인수한 데 따른 것으로, 고품질 비디오 스트리밍 분야에서의 능력을 강화하는 것입니다. 결합된 제품군은 다음과 같습니다:
1. THEOads: 개인화된 비침해 광고를 위한 새로운 광고 삽입 기능
2. Dolby Millicast: 초저지연 스트리밍 솔루션
3. Dolby Hybrik: 트랜스코딩 지원
4. THEOplayer 및 THEOlive: 다중 플랫폼 재생 및 라이브 스트리밍 제품
FanDuel, ITV, Las Vegas Sands, NASCAR 및 NFL과 같은 주요 기업은 이미 이러한 솔루션을 활용하여 라이브 스트리밍 경험을 향상하고 있습니다. 새로운 제품은 최소한의 지연으로 콘텐츠를 제공하여 다양한 플랫폼에서 몰입감 있고 인터랙티브한 경험을 생성하는 것을 목표로 하고 있습니다.
Dolby Laboratories (NYSE: DLB) a dévoilé une nouvelle gamme de produits vidéo cloud pour le streaming interactif en temps réel lors de l'IBC 2024. Cela fait suite à l'acquisition par Dolby de THEO Technologies, renforçant leurs compétences en matière de streaming vidéo de haute qualité. L'offre combinée comprend :
1. THEOads : Une nouvelle capacité d'insertion d'annonces pour des annonces personnalisées et non intrusives
2. Dolby Millicast : Une solution de streaming à latence ultra-faible
3. Dolby Hybrik : Alimentation de la transcoding
4. THEOplayer et THEOlive : Produits de lecture multiplateforme et de streaming en direct
Des entreprises majeures comme FanDuel, ITV, Las Vegas Sands, NASCAR et NFL utilisent déjà ces solutions pour améliorer leurs expériences de streaming en direct. Les nouveaux produits visent à livrer du contenu avec un minimum de délai, créant des expériences immersives et interactives sur différentes plateformes.
Dolby Laboratories (NYSE: DLB) hat auf der IBC 2024 eine neue Reihe von Cloud-Video-Produkten für interaktives Streaming in Echtzeit vorgestellt. Dies folgt auf die Übernahme von THEO Technologies durch Dolby, die ihre Fähigkeiten im Bereich hochwertiges Video-Streaming verbessert. Das kombinierte Angebot umfasst:
1. THEOads: Eine neue Möglichkeit zur Einfügung von Anzeigen für personalisierte, nicht aufdringliche Werbung
2. Dolby Millicast: Eine ultra-niedriglatente Streaming-Lösung
3. Dolby Hybrik: Unterstützung von Transkodierung
4. THEOplayer und THEOlive: Plattformübergreifende Wiedergabe- und Live-Streaming-Produkte
Große Unternehmen wie FanDuel, ITV, Las Vegas Sands, NASCAR und NFL nutzen diese Lösungen bereits, um ihre Live-Streaming-Erlebnisse zu verbessern. Die neuen Produkte zielen darauf ab, Inhalte mit minimaler Verzögerung bereitzustellen und interaktive, immersive Erlebnisse über verschiedene Plattformen zu schaffen.
- Acquisition of THEO Technologies enhances Dolby's streaming capabilities
- Launch of THEOads for improved ad insertion and monetization
- Partnerships with major sports and entertainment companies
- Expanded product portfolio for comprehensive streaming solutions
- None.
Insights
Dolby's new cloud video products mark a significant advancement in live streaming technology. The integration of THEO Technologies' solutions enhances Dolby's capabilities in real-time interactive streaming and ultra-low latency delivery. This positions Dolby as a stronger competitor in the rapidly evolving streaming market.
The introduction of THEOads is particularly noteworthy. By employing server-guided ad insertion (SGAI), it addresses a critical challenge in live streaming: delivering personalized, non-intrusive ads without compromising viewer experience. This could potentially increase ad revenue for content providers while maintaining user engagement.
The combined offering of Dolby Millicast, Dolby Hybrik, THEOplayer and THEOlive creates a comprehensive ecosystem for live streaming. This integrated approach could give Dolby a competitive edge in serving high-demand sectors like sports, entertainment and iGaming.
Dolby's strategic move into comprehensive live streaming solutions aligns with growing market demands. The global live streaming market is projected to reach
The company's focus on sports, entertainment and iGaming is particularly astute. These sectors are driving substantial growth in live streaming adoption. By securing partnerships with major players like FanDuel, ITV and NASCAR, Dolby demonstrates strong market penetration and potential for revenue growth.
Investors should note that while this expansion presents significant opportunities, it also intensifies competition with established streaming technology providers. Dolby's success will depend on its ability to leverage its brand reputation and deliver on the promised technological advancements.
FanDuel, ITV, Las Vegas Sands, NASCAR, NFL, and others are leveraging these latest solutions to increase engagement while improving the streaming and iGaming experiences of their audiences
Together, Dolby and THEO's products and innovations deliver live experiences that are more interactive, personalized, and delivered with extremely low latency. With new capabilities such as THEOads, which was also announced today, these experiences can now incorporate advertising that is optimized for the dynamic nature of live content.
"Viewers want to experience live action as it happens, but there are often lengthy delays before content reaches their screens," said Giles Baker, SVP of Dolby Cloud Solutions. "Our new range of cloud video streaming products delivers content with minimal delay to create cross-platform, interactive experiences that immerse viewers in the action. We are on a mission to bring these experiences to the industry and revolutionize the viewing experience for live events."
THEOads is a pioneering ad insertion capability that improves the quality, flexibility, and targeting of advertising within THEOplayer. Using server-guided ad insertion (SGAI) techniques, THEOads harnesses the full intelligence and capabilities of THEOplayer to maximize viewer engagement with more personalized, non-intrusive ads. This results in increased monetization opportunities and more efficient use of ad inventory without compromising the end-viewer experience.
Alongside THEOads, the combined Dolby and THEO offering brings together Dolby Millicast, an ultra-low latency streaming solution, transcoding powered by Dolby Hybrik, and THEO's proven portfolio of cross-platform playback and live streaming products. This includes THEOplayer and THEOlive. Collectively, these industry leading solutions are trusted by many of the biggest names in sports, streaming, and iGaming like FanDuel, ITV, Las Vegas Sands, NASCAR, NFL and others who are leveraging these latest innovations to power their live streaming experiences.
"Having completed an extensive competitive evaluation of the commercial and open source video player market, our decision to deploy THEOplayer on ITVX just made sense," said Mark Ison, Director of Engineering, ITV. "THEOplayer offers excellent performance and outstanding 3rd party integrations enabling us to operate more efficiently. We are extremely excited about Dolby's new range of cloud solutions and are excited to deepen our efforts to deploy these latest innovations in more places across ITVX."
"Dolby continues to be an important partner for Las Vegas Sands, supporting our need for high-quality, low latency streaming experience for interactive live iGaming. The acquisition of THEO Technologies extends the solutions set available for us to further create new offerings and enhance the overall gaming experience for our customers and partners globally," said Andrew Costello, SVP, Las Vegas Sands.
Dolby Millicast, THEOlive, THEOads, THEOplayer, and Dolby Hybrik are available as standalone products or combined for comprehensive solutions for those looking to provide their stakeholders with the best in live sports and entertainment streaming. For more information about Dolby's range of cloud streaming products and solutions, visit Dolby.io and theoplayer.com.
About Dolby Laboratories
Dolby Laboratories (NYSE: DLB) is based in San Francisco with offices around the globe. From movies and TV shows, to apps, music, sports, and gaming, Dolby transforms the science of sight and sound into spectacular experiences for billions of people worldwide. We partner with artists, storytellers, developers, and businesses to revolutionize entertainment and communications with Dolby Atmos, Dolby Vision, Dolby Cinema, and Dolby.io.
Dolby, Dolby Millicast, Dolby Hybrik, and the double-D symbol are trademarks or registered trademarks of Dolby Laboratories in
Media Contact:
Cairon (Jamie) Armstrong
Dolby Laboratories
Cairon.Armstrong@Dolby.com
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SOURCE Dolby Laboratories, Inc.
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