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Delta Apparel, Inc. (NYSE American: DLA) announces the expansion of its Salt Life® brand's retail footprint with the opening of three new retail locations, including the brand's first location in Virginia and two additional Florida locations. The new stores will offer both full-price and outlet options, catering to a wide audience eager to explore high-quality ocean performance and lifestyle gear. By the end of 2023, Salt Life will have a total of seven new retail stores, including full-price and outlet stores in various markets. The new location in Pompano Beach, Florida will also house a state-of-the-art content studio and multi-media broadcast platform for the Sport Fishing Championship, in connection with Salt Life's 10-year sponsorship agreement to serve as its official apparel and sunglasses provider.
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The expansion of retail presence is a key part of Delta Apparel, Inc.'s omnichannel strategy, allowing Salt Life to bring the brand experience to ocean enthusiasts across the country. Sales in Salt Life's retail channel are among the most profitable sales for the company, affirming significant investment in this area.
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Ocean Lifestyle and Performance Brand Makes Waves with New Retail Doors in New Markets
DULUTH, Ga.--(BUSINESS WIRE)--
Delta Apparel, Inc. (NYSE American: DLA), a leading provider of core activewear, lifestyle apparel, and on-demand digital print strategies, is pleased to announce the continued expansion of its Salt Life® brand’s retail footprint through the opening of three new retail locations. These new doors include the brand’s first location in Virginia as well as two additional Florida locations and represent the next phase in Salt Life's branded retail strategy offering both full-price and outlet options that cater to a wide audience eager to explore its range of high-quality ocean performance and lifestyle gear. Salt Life will finish 2023 with a total of seven new retail stores, including full-price and outlet stores in the following markets:
Pembroke Pines, FL - February 2023
Long Branch, NJ - April 2023
Riverhead, NY - July 2023
Deer Park, NY - July 2023
Pompano Beach, FL - October 2023
St. Augustine, FL - October 2023
Williamsburg, VA - December 2023
Upon the December 2023 opening of its Williamsburg, Virginia location, Salt Life will operate an impressive total of 28 retail stores, including 15 full-price stores and 13 outlet stores across the country comprising over 55,000 square feet of retail floor space. The new location in Pompano Beach, Florida will also house a state-of-the-art content studio and multi-media broadcast platform for the Sport Fishing Championship (SFC), the governing body of saltwater tournament fishing, in connection with Salt Life’s unprecedented 10-year sponsorship agreement to serve as its official apparel and sunglasses provider.
“Continued expansion of our retail presence is an important piece of our omnichannel strategy and an exhilarating step forward for Salt Life, allowing us to bring the Salt Life experience to ocean enthusiasts in markets across the country,” said Jeff Stillwell, Salt Life Group President. “Our new stores are more than just retail storefronts; they are vibrant spaces where customers can immerse themselves in the salty lifestyle and experience our passion for all things on the water.”
Robert W. Humphreys, Chairman and Chief Executive Officer of Delta Apparel, Inc., commented, “We are excited to see Salt Life provide more and more consumers with the opportunity to experience the brand in the amazing retail environments our team continues to develop. Sales in Salt Life’s retail channel are among the most profitable sales across our entire company and the consistent gains we see in key metrics such as conversion rate and transaction value continue to affirm our significant investment in this area.”
About Salt Life
Salt Life® is a leading ocean lifestyle brand embracing those who love fishing, diving, surfing, beach fun, sun-soaked relaxation, and everything in between. Founded in 2003 by four avid watermen from Jacksonville Beach, Florida, Salt Life has grown through widespread distribution and coast-to-coast retail stores. The brand's professional roster boasts numerous athletes, sportsmen, and other ambassadors in the fishing, surfing, diving, and music worlds. Salt Life offers omnichannel consumer engagement through their YouTube Channel, Instagram, Facebook, in-store activations, and The Daily Salt content portal, which includes the Above & Below: a Salt Life Podcast and Charter Captains and Surf Instructor Directories.
Salt Life products are available to consumers at www.saltlife.com, in surf shops, specialty stores, department stores, and sporting goods retailers, as well as at Salt Life's various branded retail stores. The brand's flagship store is in Jacksonville Beach, Florida, where the term "Salt Life" was coined 20 years ago.
About Delta Apparel, Inc.
Delta Apparel, Inc., along with its operating subsidiaries DTG2Go, LLC, Salt Life, LLC, and M.J. Soffe, LLC, is a vertically integrated, international apparel company that designs, manufactures, sources, and markets a diverse portfolio of core activewear and lifestyle apparel products under the primary brands of Salt Life®, Soffe®, and Delta. The Company is a market leader in the direct-to-garment digital print and fulfillment industry, bringing proprietary DTG2Go technology and innovation to customer supply chains. The Company specializes in selling casual and athletic products through a variety of distribution channels and tiers, including outdoor and sporting goods retailers, independent and specialty stores, better department stores and mid-tier retailers, mass merchants and e-retailers, the U.S. military, and through its business-to-business e-commerce sites. The Company’s products are also made available direct-to-consumer on its websites at www.saltlife.com, www.soffe.com and www.deltaapparel.com as well as through its branded retail stores. The Company’s operations are located throughout the United States, Honduras, El Salvador, and Mexico, and it employs approximately 6,800 people worldwide. Additional information about the Company is available at www.deltaapparelinc.com.
This press release may contain “forward-looking” statements that involve risks and uncertainties. Any number of factors could cause actual results to differ materially from anticipated or forecasted results, including, but not limited to, the general U.S. and international economic conditions; the impact of the COVID-19 pandemic and government/social actions taken to contain its spread on our operations, financial condition, liquidity, and capital investments, including recent labor shortages, inventory constraints, and supply chain disruptions; significant interruptions or disruptions within our manufacturing, distribution or other operations; deterioration in the financial condition of our customers and suppliers and changes in the operations and strategies of our customers and suppliers; the volatility and uncertainty of cotton and other raw material prices and availability; the competitive conditions in the apparel industry; our ability to predict or react to changing consumer preferences or trends; our ability to successfully open and operate new retail stores in a timely and cost-effective manner; the ability to grow, achieve synergies and realize the expected profitability of acquisitions; changes in economic, political or social stability at our offshore locations or in areas in which we, or our suppliers or vendors, operate; our ability to attract and retain key management; the volatility and uncertainty of energy, fuel and related costs; material disruptions in our information systems related to our business operations; compromises of our data security; significant changes in our effective tax rate; significant litigation in either domestic or international jurisdictions; recalls, claims and negative publicity associated with product liability issues; the ability to protect our trademarks and other intellectual property; changes in international trade regulations; our ability to comply with trade regulations; changes in employment laws or regulations or our relationship with employees; negative publicity resulting from violations of manufacturing standards or labor laws or unethical business practices by our suppliers and independent contractors; the inability of suppliers or other third-parties, including those related to transportation, to fulfill the terms of their contracts with us; restrictions on our ability to borrow capital or service our indebtedness; interest rate fluctuations increasing our obligations under our variable rate indebtedness; the ability to raise additional capital; the impairment of acquired intangible assets; foreign currency exchange rate fluctuations; the illiquidity of our shares; price volatility in our shares and the general volatility of the stock market; and the other factors set forth in the "Risk Factors" contained in our most recent Annual Report on Form 10-K filed with the Securities and Exchange Commission and as updated in our subsequently filed Quarterly Reports on Form 10-Q. Except as may be required by law, Delta Apparel, Inc. expressly disclaims any obligation to update these forward-looking statements to reflect events or circumstances after the date of this press release or to reflect the occurrence of unanticipated events.
Investor Relations:
ICR, Inc.
Tom Filandro, 646-277-1235
Source: Delta Apparel, Inc.
FAQ
How many new retail locations is Salt Life opening in 2023?
Salt Life will open a total of seven new retail stores by the end of 2023, including full-price and outlet stores in various markets.
What is the significance of the new location in Pompano Beach, Florida?
The new location will also house a state-of-the-art content studio and multi-media broadcast platform for the Sport Fishing Championship, in connection with Salt Life's 10-year sponsorship agreement to serve as its official apparel and sunglasses provider.
What is the total number of retail stores Salt Life will operate upon the opening of its Williamsburg, Virginia location?
Upon the opening of its Williamsburg, Virginia location, Salt Life will operate a total of 28 retail stores, including 15 full-price stores and 13 outlet stores across the country.
