Dick's Sporting Goods, Inc. - DKS STOCK NEWS

DICK'S Sporting Goods (NYSE: DKS) has unveiled its VRST men's apparel line, announcing a partnership with two-time national champion and Heisman Trophy winner DeVonta Smith. The collaboration will showcase Smith in VRST's marketing and merchandising efforts, emphasizing a blend of style, quality, and comfort. VRST offers a diverse range of activewear priced between $30 and $120. Following successful vertical brands like DSG and CALIA, VRST aims to cater to the modern active male. The apparel line is available both in-store and online.

DICK'S Sporting Goods (NYSE: DKS) announced its partnership as a founding corporate partner of Black Coaches United (BCU), aimed at promoting diversity and inclusion within basketball coaching. The partnership includes efforts in training, mentorship, and advocacy programs for coaches nationwide. DICK'S will also support various BCU events and educational initiatives, focusing on empowering young athletes, particularly kids of color. This collaboration aligns with BCU's mission to enhance opportunities for minority coaches.

DICK'S Sporting Goods (NYSE: DKS) announced the grand opening of its first DICK'S House of Sport on April 9 in Victor, NY, along with two Warehouse Sale locations and experiential Soccer Shops. The House of Sport will feature a variety of athletic experiences, including a 17,000 sq. ft. outdoor turf field and advanced technology for customer engagement. This expansion will create approximately 260 jobs. Additionally, nine redesigned Golf Galaxy locations and enhanced offerings in 62 stores will debut, enhancing the retail experience for sports enthusiasts.

DICK'S Sporting Goods (NYSE: DKS) has extended its partnership with CommerceHub through a multi-year agreement to enhance its ecommerce capabilities. Notably, DICK'S achieved a 100% increase in ecommerce sales in 2020, attributed to strategic investments in technology and its digital fulfillment system. This collaboration allows DICK'S to provide a broader product assortment, leveraging CommerceHub's vendor direct network to improve order fulfillment and customer service. As of January 30, 2021, DICK'S operated 728 locations across the U.S.

DICK'S Sporting Goods (NYSE: DKS) announced the launch of VRST, a new men's athletic apparel brand designed for active lifestyles. VRST is set to be available exclusively online at VRST.com and dicks.com, as well as in over 400 stores across the U.S. The product offerings include joggers, shorts, tees, and sweatshirts, priced between $30 and $120. This initiative aims to address the growing demand for sophisticated, versatile activewear that intersects casual and athletic markets.

DICK'S Sporting Goods (NYSE: DKS) launched an advertising campaign, Inside Moves, celebrating Women's History Month by highlighting the company's female leadership. This campaign aims to engage female consumers and affirm DICK'S commitment to championing women in sports. Key initiatives include donating 100,000 sports bras to under-resourced female athletes and forming a Girls' Power Panel. The company continues to support women's participation in sports through various marketing efforts and product offerings, building on its previous contributions to youth sports and initiatives like the $5 million grant to the U.S. Soccer Foundation.

DICK'S Sporting Goods reported strong financial results for the fourth quarter and full year ended January 30, 2021. Net sales reached $3.13 billion, a 19.8% increase year-over-year, driven by a 19.3% rise in same-store sales and a 57% surge in eCommerce, accounting for 32% of total sales. Net income for Q4 was $219.6 million or $2.21 per diluted share. For the full year, total sales hit $9.58 billion, with net income at $530.3 million. The company expects to continue growth with plans for new store openings and further share repurchases.

DICK'S Sporting Goods (NYSE: DKS) collaborated with Allegheny Health Network (AHN) on March 5, 2021, to host the largest single-day COVID-19 vaccination clinic in western Pennsylvania. Over 5,000 residents received their first vaccine dose at DICK'S corporate office in Coraopolis. This event marked AHN's seventh mass vaccination event, having administered more than 135,000 doses overall. DICK'S employees joined AHN staff in managing the clinic, emphasizing their commitment to community support during the pandemic. Recipients will return on March 26 for their second dose.

DICK'S Sporting Goods (NYSE: DKS) will present at the BofA Securities Consumer and Retail Technology Virtual Conference on March 10, 2021, at 8:30 a.m. Eastern Time. The presentation will be accessible via a live webcast on the company's Investor Relations website. Founded in 1948, DICK'S operates 728 locations across the U.S., offering a wide range of sports equipment and apparel. The company also runs Golf Galaxy and Field & Stream specialty stores and has a robust eCommerce platform.