DraftKings Marketplace and Autograph Instantly Sell Out Entire First Premier Preseason Access Collection Featuring Tom Brady
DraftKings Marketplace launched its NFT platform with tremendous success, as all five drops of Tom Brady's Premier Preseason Access Collection sold out immediately. Prices ranged from $12 to $100, generating over $1 million in gross merchandise volume. Demand was high, with queues three times larger than the available supply. The platform's user-friendly design contributed to positive engagement. In a follow-up, tomorrow's Signature Preseason Access Collection will feature NFTs signed by Brady.
- Successful launch with all five NFT drops sold out instantly.
- Generated over $1 million in gross merchandise volume.
- High user demand, with queues three times the available NFTs.
- Positive user experience reported due to platform design.
- Limited supply for future drops, potential disappointment for collectors.
Launch Sees Immense User Demand Across All Five Opening NFT Drops as Signature Editions Arrive Tomorrow
BOSTON, Aug. 12, 2021 (GLOBE NEWSWIRE) -- DraftKings Marketplace, the mainstream accessible NFT ecosystem developed by DraftKings (Nasdaq: DKNG), received enormous fanfare yesterday as all five Tom Brady Premier Preseason Access Collection drops provided by Autograph sold out immediately. Each respective drop across the Carbon, Platinum, Emerald, Sapphire and Ruby editions were all purchased instantly via primary sales at accessible prices ranging from
“Our goal is to build a highly-accessible experience that introduces millions to the world of digital collectibles through DraftKings Marketplace, and so I would like to thank our community for the tremendous support of yesterday’s opening day drops,” said Matt Kalish, co-founder and president of DraftKings. “The feedback on user experience has been overwhelmingly positive, with fans queueing up to be a part of this initial NFT drop at multiples of the supply offered. This was an absolute success and important first milestone toward meeting our long-term objectives for the platform.”
With a total of just over 10,000 Premier NFTs for the inaugural Tom Brady digital collectibles created by Autograph, the drop queues of users across each edition were three times larger than the available supply and instantly sold out. This remarkable demand was complemented by the platform’s intuitive design for ease of use that drove positive user sentiment throughout the day by enabling both new and longtime collectors to seamlessly buy and sell the exclusive digital content. Through the partnership with Autograph, tomorrow marks a fresh opportunity for collectors to acquire the exclusive new Tom Brady Signature Preseason Access Collection featuring NFTs that are each digitally signed by Brady himself, and begin dropping at 3pm ET on August 13th.
“We are thrilled with the amazing response we received on our initial NFT drop,” said Dillon Rosenblatt, CEO and co-founder of Autograph. “Our creative team works very closely with our athlete partners to create an authentic, artistic collection for consumers, and the speed at which we sold out is a testament to the high-quality and accessibility of the unique product we are offering.”
Although a favorable position in the queue does not guarantee a user will be able to purchase an NFT on DraftKings Marketplace, account verification and pre-funding can be helpful measures to ensure a more streamlined experience. While the Premier collection offered thousands of Tom Brady digital collectibles, the Signature drops will have significantly fewer, with under 300 total in the whole batch. The Tom Brady Ruby Signed edition within the Signature collection will be the most exclusive NFT drop yet, with only 12 available. Each owner of a Preseason Access Pass NFT, regardless of edition, will also be granted preferential access to a future NFT drop from Autograph at a later date.
Registered DraftKings customers can visit https://marketplace.draftkings.com/ to explore DraftKings Marketplace and the latest exclusive NFT drops.
About DraftKings
DraftKings Inc. is a digital sports entertainment and gaming company created to fuel the competitive spirit of sports fans with products that range across daily fantasy, regulated gaming and digital media. Headquartered in Boston, and launched in 2012 by Jason Robins, Matt Kalish and Paul Liberman, DraftKings is the only U.S.-based vertically integrated sports betting operator. DraftKings is a multi-channel provider of sports betting and gaming technologies, powering sports and gaming entertainment for operators in 17 countries. DraftKings’ Sportsbook is live with mobile and/or retail betting operations in the United States pursuant to regulations in Colorado, Illinois, Indiana, Iowa, Michigan, Mississippi, New Hampshire, New Jersey, New York, Oregon, Pennsylvania, Tennessee, Virginia and West Virginia. DraftKings’ daily fantasy sports product is available in 7 countries internationally with 15 distinct sports categories. DraftKings is the official daily fantasy partner of the NFL, MLB, NASCAR, PGA TOUR and UFC as well as an authorized gaming operator of the NBA and MLB, an official sports betting partner of the NFL, an official betting operator of PGA TOUR and the official betting operator of UFC. Launched in August 2021, DraftKings Marketplace is a digital collectibles ecosystem designed for mainstream accessibility that offers curated NFT drops and supports secondary-market transactions. DraftKings also owns Vegas Sports Information Network, Inc. (VSiN), a multi-platform broadcast and content company.
About Autograph
Autograph is an NFT platform that brings together the most iconic brands and legendary names in sports, entertainment and culture to create unique digital collections and experiences for users around the world. Co-founded by Tom Brady and headquartered in Los Angeles, Autograph is ushering in a new era of collecting through a streamlined and inclusive process, authentic and creative products and exclusive partnerships
Forward-Looking Statements
Certain statements made in this release are “forward looking statements” within the meaning of the “safe harbor” provisions of the United States Private Securities Litigation Reform Act of 1995. When used in this press release, the words “estimates,” “projected,” “expects,” “anticipates,” “forecasts,” “plans,” “intends,” “believes,” “seeks,” “may,” “will,” “should,” “future,” “propose” and variations of these words or similar expressions (or the negative versions of such words or expressions) are intended to identify forward-looking statements. These forward-looking statements are not guarantees of future performance, conditions or results, and involve a number of known and unknown risks, uncertainties, assumptions and other important factors, many of which are outside DraftKings’ control, that could cause actual results or outcomes to differ materially from those discussed in the forward-looking statements. For a discussion of additional risks and uncertainties, which could cause actual results to differ from those contained in the forward-looking statements, see DraftKings’ Securities and Exchange Commission filings. DraftKings does not undertake any obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise, except as required by law.
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