DraftKings and New York Giants Announce Official, Exclusive Sports Betting Deal
DraftKings has partnered with the New York Giants in a multi-year agreement, becoming the team's official sports betting, iGaming, and daily fantasy operator. This collaboration allows DraftKings to utilize official Giants branding and create a virtual SportsLounge for unique fan interactions. The Giants, currently the top 40 most bet franchises on DraftKings, will also feature a Free-to-Play Pick 'Em game. The partnership completes their commitment to enhancing customer experiences and will leverage Giants' media platforms for advertising.
- Exclusive partnership with the New York Giants enhances brand visibility.
- Access to official Giants marks and logos boosts marketing potential.
- Creation of a virtual SportsLounge offers unique fan engagement.
- Free-to-Play Pick ‘Em game fosters customer interaction.
- Giants rank in the top 40 for bets on DraftKings, indicating strong market presence.
- None.
BOSTON, Sept. 16, 2020 (GLOBE NEWSWIRE) -- Today, the New York Giants and DraftKings (Nasdaq: DKNG) announced an exclusive, multi-year arrangement, making DraftKings the Official Sports Betting, iGaming and Daily Fantasy operator of the team. This multi-faceted arrangement grants DraftKings access to official Giants marks and logos, in addition to a first of its kind virtual SportsLounge open on Giants’ game days, providing attendees with unique and innovative ways to engage on all DraftKings platforms.
“The New York Giants have continued to be a fantastic organization to work with over the years, and we are excited to expand our relationship as the Giants’ Official Exclusive Sports Betting, iGaming and Daily Fantasy operator,” said Ezra Kucharz, DraftKings’ Chief Business Officer. “Both organizations remain committed to customer experience through enhanced product offerings and authenticity and look forward to joining forces across platforms as the highly-anticipated NFL season gets underway.”
With football continuing to be the most popular sport on the DraftKings platform, this collaboration aims to further enhance both customer experience and engagement throughout the NFL season and beyond. In addition, DraftKings and the Giants will provide a Free-to-Play Pick ‘Em game that will be available to Giants fans on a weekly basis. Out of the over 700 sports teams available on the DraftKings Sportsbook platform, the NY Giants rank in the top 40 for most highly bet franchises by both handle and wagers.
“Our enhanced agreement with DraftKings provides innovative opportunities as we look to deliver a best-in-class fan experience,” said Giants Chief Commercial Officer Pete Guelli. “DraftKings is the preeminent leader in sports betting and daily fantasy sports and we are excited to be the first NFL team to have an exclusive integrated deal in this category.”
The Giants and DraftKings have worked together for a number of years, and under this arrangement, DraftKings is set to receive premier brand integration across MetLife Stadium during Giants home games. Moreover, DraftKings will be recognized as a sponsor and exclusive category advertiser across all team-controlled media including television (NBC, MSG Networks, MY9), radio (Entercom/WFAN), and digital and social (Giants.com and the official Giants mobile app) in addition to a number of experiential and hospitality benefits.
Sports fans can download DraftKings’ Sportsbook, Casino, and Daily Fantasy products via iOS and Android here.
About The New York Giants
A cornerstone franchise of the National Football League, the New York Football Giants began play in 1925. With eight championships, including a victory over the New England Patriots in Super Bowl XLVI, their second in five seasons, the Giants are the only franchise in the NFL with a Super Bowl victory in each of the last four decades. Headquartered at the Quest Diagnostics Training Center in East Rutherford, N.J., the Giants enter their 96th season of play this fall. For more information, visit www.giants.com.
About DraftKings
DraftKings Inc. (Nasdaq: DKNG) is a digital sports entertainment and gaming company created to fuel the competitive spirits of sports fans with products that range across daily fantasy, regulated gaming and digital media. Headquartered in Boston, and launched in 2012 by Jason Robins, Matt Kalish and Paul Liberman, DraftKings is the only U.S.-based vertically integrated sports betting operator. DraftKings is a multi-channel provider of sports betting and gaming technologies, powering sports and gaming entertainment for 50+ operators across more than 15 regulated U.S. and global markets, including Arkansas and Oregon in the U.S. DraftKings’ Sportsbook offers mobile and retail betting for major U.S. and international sports and operates in the United States pursuant to regulations in Colorado, Illinois, Indiana, Iowa, Mississippi, New Hampshire, New Jersey, New York, Pennsylvania and West Virginia. DraftKings’ daily fantasy sports product is available in 8 countries internationally with 15 distinct sports categories. DraftKings is the official daily fantasy partner of the NFL, MLB and the PGA TOUR as well as an authorized gaming operator of the NBA and MLB and an official betting operator of the PGA TOUR.
Forward-Looking Statements
Certain statements made in this release are “forward looking statements” within the meaning of the “safe harbor” provisions of the United States Private Securities Litigation Reform Act of 1995. When used in this press release, the words “estimates,” “projected,” “expects,” “anticipates,” “forecasts,” “plans,” “intends,” “believes,” “seeks,” “may,” “will,” “should,” “future,” “propose” and variations of these words or similar expressions (or the negative versions of such words or expressions) are intended to identify forward-looking statements. These forward-looking statements are not guarantees of future performance, conditions or results, and involve a number of known and unknown risks, uncertainties, assumptions and other important factors, many of which are outside DraftKings’ control, that could cause actual results or outcomes to differ materially from those discussed in the forward-looking statements. For a discussion of additional risks and uncertainties, which could cause actual results to differ from those contained in the forward-looking statements, see DraftKings’ Securities and Exchange Commission filings. DraftKings does not undertake any obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise, except as required by law.
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