Trump Media, Crypto.com, and Yorkville America Digital Finalize Agreement for ETF Launch
Trump Media and Technology Group (DJT) has finalized a binding agreement with Crypto.com and Yorkville America Digital to launch exchange-traded funds (ETFs) through its Truth.Fi brand. The ETFs will be available via Crypto.com's broker dealer Foris Capital US , focusing on digital assets and Made in America securities across various sectors including energy.
The funds, subject to regulatory approval, are planned for international launch in 2025 across the U.S., Europe, and Asia. As part of TMTG's financial services strategy, the company plans to invest up to $250 million of its cash reserves in the ETFs and Separately Managed Accounts (SMAs), with Charles Schwab serving as custodian.
Trump Media and Technology Group (DJT) ha finalizzato un accordo vincolante con Crypto.com e Yorkville America Digital per il lancio di fondi negoziati in borsa (ETF) tramite il suo marchio Truth.Fi. Gli ETF saranno disponibili attraverso il broker dealer di Crypto.com, Foris Capital US, con un focus su asset digitali e titoli "Made in America" in diversi settori, incluso quello energetico.
I fondi, soggetti ad approvazione normativa, sono previsti per un lancio internazionale nel 2025 negli Stati Uniti, in Europa e in Asia. Nell’ambito della strategia di servizi finanziari di TMTG, la società intende investire fino a 250 milioni di dollari delle sue riserve liquide negli ETF e negli Account Gestiti Separatamente (SMA), con Charles Schwab come custode.
Trump Media and Technology Group (DJT) ha cerrado un acuerdo vinculante con Crypto.com y Yorkville America Digital para lanzar fondos cotizados en bolsa (ETFs) bajo su marca Truth.Fi. Los ETFs estarán disponibles a través del broker de Crypto.com, Foris Capital US, centrados en activos digitales y valores "Made in America" en diversos sectores, incluyendo energía.
Los fondos, sujetos a aprobación regulatoria, están programados para un lanzamiento internacional en 2025 en EE. UU., Europa y Asia. Como parte de la estrategia de servicios financieros de TMTG, la compañía planea invertir hasta 250 millones de dólares de sus reservas en efectivo en ETFs y Cuentas Administradas Individualmente (SMAs), con Charles Schwab como custodio.
Trump Media and Technology Group (DJT)는 Crypto.com 및 Yorkville America Digital과 구속력 있는 계약을 체결하여 Truth.Fi 브랜드를 통해 상장지수펀드(ETF)를 출시할 예정입니다. 이 ETF들은 Crypto.com의 중개업체인 Foris Capital US를 통해 제공되며, 디지털 자산과 에너지 등 다양한 분야의 미국산 증권에 중점을 둡니다.
이 펀드들은 규제 승인 대상이며, 2025년에 미국, 유럽, 아시아 전역에서 국제적으로 출시될 계획입니다. TMTG의 금융 서비스 전략의 일환으로, 회사는 현금 보유액 중 최대 2억 5천만 달러를 ETF와 별도 관리 계좌(SMA)에 투자할 예정이며, 자산 보관 기관으로는 Charles Schwab이 지정되어 있습니다.
Trump Media and Technology Group (DJT) a finalisé un accord contraignant avec Crypto.com et Yorkville America Digital pour lancer des fonds négociés en bourse (ETF) via sa marque Truth.Fi. Les ETF seront disponibles par l’intermédiaire du broker de Crypto.com, Foris Capital US, en se concentrant sur les actifs numériques et les titres "Made in America" dans divers secteurs, y compris l’énergie.
Ces fonds, soumis à l’approbation réglementaire, sont prévus pour un lancement international en 2025 aux États-Unis, en Europe et en Asie. Dans le cadre de la stratégie de services financiers de TMTG, la société prévoit d’investir jusqu’à 250 millions de dollars de ses réserves de trésorerie dans les ETF et les comptes gérés séparément (SMA), avec Charles Schwab en tant que dépositaire.
Trump Media and Technology Group (DJT) hat eine verbindliche Vereinbarung mit Crypto.com und Yorkville America Digital abgeschlossen, um börsengehandelte Fonds (ETFs) unter der Marke Truth.Fi zu lancieren. Die ETFs werden über Crypto.coms Broker-Dealer Foris Capital US angeboten und konzentrieren sich auf digitale Vermögenswerte sowie "Made in America"-Wertpapiere in verschiedenen Sektoren, einschließlich Energie.
Die Fonds, vorbehaltlich der behördlichen Genehmigung, sind für eine internationale Einführung im Jahr 2025 in den USA, Europa und Asien geplant. Im Rahmen der Finanzdienstleistungsstrategie von TMTG plant das Unternehmen, bis zu 250 Millionen US-Dollar seiner liquiden Mittel in die ETFs und separat verwalteten Konten (SMAs) zu investieren, wobei Charles Schwab als Verwahrer fungiert.
- Strategic expansion into financial services sector through ETF launch
- Partnership with established players Crypto.com and Yorkville America Digital
- International market access across U.S., Europe, and Asia
- Significant cash deployment of up to $250 million shows financial capability
- ETF launch subject to regulatory approval - potential launch risks
- Substantial cash commitment ($250M) could impact operational flexibility
- Entering highly competitive ETF market with no prior experience
Insights
TMTG's finalized ETF partnership with Crypto.com and Yorkville represents significant business diversification with substantial financial commitment, enhancing revenue potential.
Trump Media's binding agreement with Crypto.com and Yorkville America Digital marks a strategic expansion into financial services through its Truth.Fi brand. This partnership advances TMTG beyond its existing social media and streaming platforms into the $10+ trillion ETF market, representing a major diversification of its business model and potential revenue streams.
The deal's specifics reveal substantial commitment from TMTG, including plans to deploy up to $250 million of its cash reserves to be custodied by Charles Schwab. This investment signals strong internal confidence in the initiative while giving TMTG skin in the game. The partnership structure is particularly advantageous - Crypto.com provides established distribution infrastructure across global markets (US, Europe, Asia), while Yorkville brings ETF management expertise.
The planned ETF products will focus on digital assets and "Made in America" securities across sectors like energy, creating a differentiated value proposition that aligns with TMTG's brand identity. This strategic alignment could enable cross-selling opportunities across TMTG's existing user base while potentially attracting new demographics.
Involving Davis Polk & Wardwell LLP as legal advisors demonstrates commitment to navigating regulatory requirements. However, investors should note the launch remains contingent on regulatory approvals, which introduces timing uncertainty despite the target of "later this year."
This agreement represents the culmination of negotiations that began with a non-binding agreement in March, showing methodical progression in TMTG's financial services strategy. The combination of established partners, substantial financial commitment, and global distribution potential makes this a significant positive development for TMTG's business diversification.
TMTG's finalized ETF partnership demonstrates successful business expansion beyond media into financial services, leveraging brand strength with significant resource commitment.
This binding agreement represents a transformative strategic pivot for TMTG, expanding from a media-focused company (Truth Social platform, Truth+ streaming) into financial services through Truth.Fi. Such diversification significantly changes TMTG's business model and could create multiple new revenue streams while reducing dependency on any single business line.
The company's approach to this expansion is methodically structured. Rather than building financial infrastructure from scratch, TMTG has secured strategic partnerships with established players - Crypto.com providing trading infrastructure and global distribution capabilities, and Yorkville America Digital contributing ETF management expertise. This partnership model accelerates time-to-market while reducing execution risk.
Most notably, TMTG is demonstrating substantial financial commitment by allocating up to $250 million of its cash reserves toward these investment products. This capital commitment serves dual purposes: signaling confidence to potential investors while giving TMTG meaningful participation in any success the products achieve.
The "America-First" and "Made in America" focus of the planned ETFs creates natural brand alignment with TMTG's existing audience, potentially lowering customer acquisition costs through cross-selling opportunities. The global distribution strategy across the US, Europe, and Asia indicates ambitious scaling plans beyond TMTG's core domestic market.
The progression from non-binding agreement (March) to binding agreement (April) with planned launch later in 2025 demonstrates systematic execution against strategic objectives. While regulatory approval remains a prerequisite for launch, securing advisory support from Davis Polk & Wardwell LLP shows appropriate attention to compliance requirements in this highly regulated space.
America-First Investment Funds Slated to Launch in 2025
SARASOTA, Fla., April 22, 2025 (GLOBE NEWSWIRE) -- Trump Media and Technology Group Corp. (Nasdaq, NYSE Texas: DJT) ("TMTG" or the "Company"), operator of the social media platform Truth Social, the streaming platform Truth+, and the FinTech brand Truth.Fi, has signed a binding agreement to partner with Crypto.com, America's premier crypto trading platform, and Yorkville America Digital, an America-First asset management firm, to launch a series of exchange-traded funds and exchange-traded products (collectively, "ETFs") through the Truth.Fi brand.
The deal follows a non-binding agreement signed between the companies in March. Davis Polk & Wardwell LLP will be advising the parties on the development and launch of the products.
The ETFs, made available through Crypto.com's broker dealer Foris Capital US LLC, are expected to comprise digital assets as well as securities with a Made in America focus spanning diverse industries such as energy. Subject to regulatory approval, the funds are expected to launch later this year and be widely available internationally including in the U.S., Europe, and Asia, across existing platforms and brokerages.
TMTG CEO and Chairman Devin Nunes said, “This agreement is a major step forward in diversifying TMTG into financial services and digital assets. We’re gratified to work with great partners, Crypto.com and Yorkville America Digital, and look forward to bringing ETFs to the market for investors who believe both the American economy and digital assets are poised for tremendous growth.”
“Crypto.com is the leading platform to bridge crypto and traditional finance, and this agreement is a testament to those capabilities,” said Kris Marszalek, Co-Founder and CEO of Crypto.com. “This partnership gives the Trump Media ETFs global distribution powered by the Crypto.com platform. It’s a win for Trump Media, Crypto.com, CRO, and Yorkville America Digital.”
“Finalizing our agreement with Trump Media and Crypto.com for our ETF launch is a significant milestone as we work to bring to market new products that align with the America-First focus of our firm,” said Troy Rillo, CEO of Yorkville America Digital. “This is an exciting moment and we anticipate substantial interest in the ETFs upon their launch later this year.”
The ETFs are planned to launch alongside a slate of Truth.Fi Separately Managed Accounts (SMAs). The ETFs and SMAs, both of which TMTG is planning to invest in via its own cash reserves, are part of a TMTG financial services and FinTech strategy using up to
About TMTG
The mission of TMTG is to end Big Tech's s assault on free speech by opening up the Internet and giving people their voices back. TMTG operates Truth Social, a social media platform established as a safe harbor for free expression amid increasingly harsh censorship by Big Tech corporations, as well as Truth+, a TV streaming platform focusing on family-friendly live TV channels and on-demand content. TMTG is also launching Truth.Fi, a financial services and FinTech brand incorporating America First investment vehicles.
About Crypto.com
Founded in 2016, Crypto.com is trusted by more than 140 million customers worldwide and is the industry leader in regulatory compliance, security and privacy. Our vision is simple: Cryptocurrency in Every Wallet™. Crypto.com is committed to accelerating the adoption of cryptocurrency through innovation and empowering the next generation of builders, creators, and entrepreneurs to develop a fairer and more equitable digital ecosystem. Learn more at https://crypto.com.
About Yorkville America Digital
Yorkville America Digital, a Florida-based asset management firm, specializes in providing branded investment products centered around the digital asset industry and Made in America businesses. With extensive knowledge of capital markets and the securities industry, Yorkville America Digital caters to the specific needs of its clients by offering tailored investment products.
Cautionary Statement About Forward-Looking Statements
Certain statements in this press release constitute "forward-looking statements" within the meaning of the U.S. Private Securities Litigation Reform Act of 1995. Statements contained in this press release that are not historical facts are forward-looking statements and include, for example, statements regarding, among other things, the plans, strategies, and prospects, both business and financial, of TMTG, Truth.Fi, and its products and services. We have based these forward-looking statements on our current expectations about future events, including the rollout of products and features and the future plans, regulatory approval, timing and potential success of our future collaborations. The forward-looking statements included in this press release are based on our current beliefs and expectations of our management as of the date of this press release. These statements are not guarantees or indicative of future performance. Although we believe that our plans, intentions, and expectations reflected in or suggested by these forward-looking statements are reasonable, we cannot assure you that we will achieve or realize these plans, intentions, or expectations. Forward-looking statements are inherently subject to risks, uncertainties, and assumptions. Generally, statements that are not historical facts, including statements concerning possible or assumed future actions, business strategies, events, or results of operations, are forward-looking statements. These statements may be preceded by, followed by, or include the words "believes," "estimates," "expects," "projects," "forecasts," "may," "will," "should," "seeks," "plans," "scheduled," "anticipates," "soon," "goal," "intends," or similar expressions. Forward-looking statements are not guarantees of future performance, and involve risks, uncertainties and assumptions that may cause our actual results to differ materially from the expectations that we describe in our forward-looking statements. There may be events in the future that we are not accurately able to predict, or over which we have no control.
Important assumptions and other important factors that could cause actual results to differ materially from those forward- looking statements include, but are not limited to, our ability to recognize the anticipated benefits of Truth.Fi and our future collaborations; the possibility that we may be adversely impacted by economic, business, and/or competitive factors; our ability to develop and launch new products and offerings; our ability to obtain regulatory approval; our limited operating history making it difficult to evaluate our business and prospects; our inability to effectively manage future growth and achieve operational efficiencies; our inability to grow or maintain our active user base; our inability to achieve or maintain profitability; occurrence of a cyber incident resulting in information theft, data corruption, operational disruption and/or financial loss; potential diversion of management's attention and consumption of resources as a result of new products and strategies; and those additional risks, uncertainties and factors described in more detail under the caption "Risk Factors" in our Annual Report on Form 10-K for the year ended December 31, 2024, and in our other filings with the Securities and Exchange Commission. We do not intend, and, except as required by law, we undertake no obligation, to update any of our forward-looking statements after the issuance of this press release to reflect any future events or circumstances. Given these risks and uncertainties, readers are cautioned not to place undue reliance on such forward-looking statements.
Investor Relations Contact
Shannon Devine (MZ Group | Managing Director - MZ North America)
Email: shannon.devine@mzgroup.us
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