DISH Media Partners with BrightLine to Power Interactive, Personalized Advertising on Sling TV

Rhea-AI Summary

DISH Media (DISH) partners with BrightLine to introduce interactive ad units on SLING TV, offering In-Stream Interactive and Dynamic Addressable advertising products. Connected TV (CTV) is now the leading platform for video consumption, driving advertisers to more performance-based tactics. A recent study by BrightLine shows a 126% purchase attribution rate and a 3.5% lift in purchase intent for dynamic CTV ad inventory.

Positive

• Partnership with BrightLine offers innovative ad solutions for SLING TV advertisers
• Dynamic CTV ad inventory delivers high purchase attribution rate and lift in purchase intent

Negative

• None.

Advertisers can now engage Sling viewers with interactive brand content while watching live TV, driving greater brand awareness, consideration and purchase intent.

ENGLEWOOD, Colo., Dec. 12, 2023 /PRNewswire/ -- DISH Media, today announced a partnership with BrightLine to allow for interactive ad units on live and on demand inventory on SLING TV. The two new advanced advertising products, In-Stream Interactive (versatile scrollers, simple games and trivia) and Dynamic Addressable (creative tailored to a viewer's specific location), are now available on SLING. With Connected TV (CTV), now the number one platform for consuming video, advertisers are turning to more performance-based tactics to determine whether their TV campaigns are driving incremental results. Dynamic ads are redefining the traditional commercial break, allowing agencies and brands to increase brand awareness and prompt audiences to take action.

"As a leading streaming platform, our goal is to provide our SLING advertisers with the most effective, full-funnel ad solutions that allow for optimal targeting," said Dave Antonelli, vice president, Sales, DISH Media. "Our first-party subscriber data coupled with Brightline's suite of personalized ad experiences is another opportunity for our brand partners to achieve better attribution and guide consumers further down the marketing funnel."

CTV is setting a higher benchmark for all video ad campaigns. Brands and marketers looking for the ability to better target, measure and assess campaign ROI are taking note, shifting more ad dollars that way. According to a recent study by BrightLine, dynamic CTV ad inventory delivered a 126% purchase attribution rate and a 3.5% lift in purchase intent. Brightline's market leading technology allows brands to drive consumers to take action in what's increasingly becoming a fragmented viewership environment.

"There's a growing appetite for dynamic ad units that allow advertisers to engage directly with their audience and deliver more than a traditional TV commercial, " said Michael Bologna, chief accelerator at BrightLine. "We've partnered with DISH Media to expand the possibilities for CTV advertisers and provide viewers with the most dynamic, effective, and measurable ad experience available."

About DISH Media
DISH Media provides advertisers with intelligent solutions to efficiently maximize exposure to desired audiences across DISH TV and SLING TV while safeguarding consumer personal information. Through innovative platforms like addressable targeting and programmatic buying, viewer measurement tools and access to custom audiences on DISH TV and SLING TV, advertisers employ data-driven, demographically targeted buys that enhance their national media campaigns. Visit media.dish.com.

About BrightLine
BrightLine is the market leader for data-driven CTV ad experiences, powering Fortune 100 companies with the industry's most engaging and scalable TV solutions in the age of streaming. All leading OTT providers rely on BrightLine's TV-first technology offering to engage their audiences next generation content and ad experiences across broadcast and cable networks, including A&E Networks, AMC Networks, NBC Universal, CBS Interactive, Discovery Networks, Fox Corp, Hulu, and leading OTT platforms, including Roku, Samsung, Apple, Amazon, Microsoft Xbox and Sony PlayStation. Learn more about BrightLine at www.brightline.tv.

 

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SOURCE DISH Network Corporation

FAQ

What is the partnership between DISH Media and BrightLine about?

The partnership introduces interactive ad units on SLING TV, offering In-Stream Interactive and Dynamic Addressable advertising products.

What are the benefits of Connected TV (CTV) for advertisers?

CTV is now the leading platform for video consumption, driving advertisers to more performance-based tactics, with a recent study showing a 126% purchase attribution rate and a 3.5% lift in purchase intent for dynamic CTV ad inventory.

How does the partnership aim to benefit SLING TV advertisers?

The partnership aims to provide SLING advertisers with innovative ad solutions and personalized ad experiences, leveraging first-party subscriber data and BrightLine's technology.

What are the results of the recent study by BrightLine?

The study shows a 126% purchase attribution rate and a 3.5% lift in purchase intent for dynamic CTV ad inventory, indicating the effectiveness of the new ad solutions.

Who is leading the partnership with DISH Media and what is their role?

Michael Bologna, chief accelerator at BrightLine, is leading the partnership and aims to expand the possibilities for CTV advertisers and provide viewers with dynamic, effective, and measurable ad experiences.