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Star Wars Fans Can “Bring Home the Bounty” This Holiday Season With New Products Spanning the Galaxy
Rhea-AI Impact
(Low)
Rhea-AI Sentiment
(Positive)
Tags
Rhea-AI Summary
Disney, in partnership with Lucasfilm, has launched the 'Bring Home the Bounty' campaign, showcasing new Star Wars products weekly through December 28. The initiative includes toys, apparel, games, and collectibles aimed at fans during the holiday season, with pre-orders starting tomorrow. Unique delivery experiences are planned in New York City and Los Angeles, featuring UPS vehicles styled as Jawa sandcrawlers. This collaboration aims to heighten excitement for upcoming releases. The campaign underscores Lucasfilm's 50th anniversary, aiming to engage Star Wars enthusiasts.
Positive
Launch of 'Bring Home the Bounty' campaign focusing on new Star Wars products weekly until December 28.
Collaboration with UPS for unique themed deliveries, enhancing brand engagement.
Pre-orders for new items starting, potentially boosting holiday sales.
Wide assortment of products from notable brands like Hasbro and LEGO, appealing to diverse consumer interests.
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None.
Global Weekly Program Will Debut New Toys, Apparel, Games Content, Books, Comics and More Celebrating Everything from the Skywalker Saga to “The Book of Boba Fett,” Streaming Dec. 29 on Disney+
In collaboration with UPS, specially wrapped UPS vehicles resembling Jawa sandcrawlers will make deliveries in metro New York City and Los Angeles
Pre-Orders on Select Items Begin Tomorrow
GLENDALE, Calif.--(BUSINESS WIRE)--
Disney and Lucasfilm today launched “Bring Home the Bounty,” a global consumer products, games and publishing campaign to debut new Star Wars™ products every Tuesday from now through Dec. 28, helping fans find the perfect bounty for their family, friends and themselves this holiday season.
Bring Home the Bounty Logo (Graphic: Business Wire)
The 12-week program will include reveals of items inspired by the expansive Star Wars portfolio including Lucasfilm series like “The Mandalorian” and “The Book of Boba Fett,” classic content like the Skywalker saga films, new animated works like “Star Wars:The Bad Batch” and “Star Wars: Visions,” and much more. Each Tuesday, new goods across toys, apparel, action figures, accessories, books, comics, games content and more will debut on BringHomeTheBounty.com, as well as with retailers globally, helping fans to round out their holiday wish lists.
“With the Lucasfilm 50th anniversary coming to a close this year, we wanted to find a way to celebrate all of our beloved characters and stories from the classic to the new and everything in-between,” said Paul Southern, Senior Vice President, Franchise & Licensing, Lucasfilm and National Geographic, Disney Consumer Products, Games and Publishing. “There will be something to excite every Star Wars fan this year with such a wide assortment of items to enjoy and engage with, whether fans are adding to their own collections or scouring for the perfect gift.”
New products and content across consumer products, games and publishing, including items from Hasbro, The LEGO Group, Funko, Mattel and many more, will be revealed each Tuesday at 6:00 a.m. PDT / 9:00 a.m. EDT, with select pre-orders starting Wednesdays at 10:00 a.m. PDT / 1:00 p.m. EDT. Products can be found at top retailers globally, including shopDisney.
Additionally, for this week only, as part of a collaboration with Disney and Lucasfilm, UPS will use vehicles for select delivery routes in both the New York City and Los Angeles metro areas that will be specially wrapped to resemble a Jawa sandcrawler - the huge treaded fortresses used by Jawas as transportation and shelter in the Star Wars galaxy. The collaboration will help build excitement and anticipation for the many bounties to be delivered this holiday season. To further engage fans, audiences will be invited to enter the Star Wars Spot the Sandcrawler Sweepstakes on the Disney Products Instagram page for their chance to win Star Wars prize packs from shopDisney.com. See official rules and learn more at StarWarsSpotTheSandcrawlerSweepstakes.com*.
The hunt begins. For more details, visit BringHomeTheBounty.com and follow the conversation on social media using #BringHomeTheBounty and #StarWars.
*NO PURCHASE NECESSARY. Enter Sweepstakes between 10/12/21 at 6:00 AM PT and 10/16/21 at 11:59 PM PT. Open to legal residents of the 50 U.S. & D.C., who are 18+ at time of entry. Limit 1 entry per person. See Official Rules for full details on how to enter, eligibility requirements, odds of winning, prize descriptions and limitations. Void where prohibited.
About Disney Consumer Products, Games and Publishing
Consumer Products, Games and Publishing (CPGP) is the division of Disney Parks, Experiences and Products (DPEP) that brings beloved brands and franchises into the daily lives of families and fans through products – from toys to t-shirts, apps, books, console games and more – and experiences that can be found around the world, including on the shopDisney e-commerce platform and at Disney Parks, local and international retailers, as well as Disney store locations globally. The business is home to world-class teams of product, licensing and retail experts, artists and storytellers, and technologists who inspire imaginations around the world.
About Lucasfilm Ltd.
Lucasfilm Ltd., a wholly-owned subsidiary of The Walt Disney Company, is a global leader in film, television and digital entertainment. In addition to its feature film and series production, the company's offerings include cutting-edge visual effects and audio post-production, digital animation, immersive storytelling, and the management of the global merchandising activities for its entertainment properties including the legendary STAR WARS and INDIANA JONES franchises. Lucasfilm Ltd. is headquartered in northern California.
Disney+ is the dedicated streaming home for movies and shows from Disney, Pixar, Marvel, Star Wars, and National Geographic, along with The Simpsons and much more. In select international markets, it also includes the new general entertainment content brand, Star. The flagship direct-to-consumer streaming service from The Walt Disney Company, Disney+ is part of the Disney Media & Entertainment Distribution segment. The service offers commercial-free streaming alongside an ever-growing collection of exclusive originals, including feature-length films, documentaries, live-action and animated series, and short-form content. With unprecedented access to Disney’s long history of incredible film and television entertainment, Disney+ is also the exclusive streaming home for the newest releases from The Walt Disney Studios. Disney+ is available as a standalone streaming service or as part of The Disney Bundle that gives subscribers access to Disney+, Hulu, and ESPN+. For more, visit disneyplus.com, or find the Disney+ app on most mobile and connected TV devices.
Disney Consumer Products, Games and Publishing
Amanda Gonzalez Manager, Communications
617-543-6225
agonzalez@lucasfilm.com
Source: Disney Consumer Products, Games and Publishing
FAQ
What is the 'Bring Home the Bounty' campaign by Disney?
The 'Bring Home the Bounty' campaign is a global initiative by Disney and Lucasfilm launching new Star Wars products every week until December 28.
When can fans pre-order items from the 'Bring Home the Bounty' campaign?
Pre-orders for select items begin tomorrow, coinciding with the launch of the campaign.
How does the UPS collaboration enhance the campaign?
UPS will use delivery vehicles designed to resemble Jawa sandcrawlers in NYC and Los Angeles, creating a unique experience and excitement around Star Wars products.
What types of products will be featured in the 'Bring Home the Bounty' campaign?
The campaign will feature a wide array of products including toys, apparel, action figures, games, books, and comics inspired by the Star Wars saga.
What is the significance of the Lucasfilm 50th anniversary in relation to this campaign?
The campaign celebrates Lucasfilm's 50th anniversary by showcasing beloved characters and stories from both classic and new Star Wars content.
