Get Ready to Meet Your New Best Friends: Disney nuiMOs
Disney is launching nuiMOs, miniature plush toys available in North America and Europe starting January 19, enhancing its product line in the global market. These plush characters, popular in Asia, include iconic figures like Mickey Mouse and Stitch, and will be sold on shopDisney.com and in select Disney Parks. New accessories and outfits will be introduced monthly from February, catering to current trends. Each plush is priced at $17.99 USD, with outfits starting at $12.99 USD.
- Expansion ofDisney nuiMOs into North America and Europe, indicating growth potential.
- Monthly releases of new outfits and accessories, encouraging ongoing consumer engagement.
- Strong initial lineup featuring popular characters likely to attract fans.
- None.
It’s time for the world to meet Disney nuiMOs featuring miniature plush, outfits and accessories with a fashionable twist – and these little friends don’t skimp on style. Since originally launching at Disney stores in Japan, followed by Disney stores in China, Shanghai Disney Resort and Hong Kong Disneyland Resort, Disney nuiMOs quickly gained popularity on social media as fans styled and took their plush on adventures during everyday life; be it to a Disney theme park, the beach, a shopping trip or anything in between.
Disney nuiMOs Collection (Photo: Business Wire)
Now, Disney nuiMOs plush characters will be available for the first time in North America and Europe beginning Jan. 19 on shopDisney.com and shopDisney.co.uk, Disney stores in North America and Europe, as well as select Disney Parks around the world. The first release includes Disney nuiMOs plush of Mickey Mouse, Minnie Mouse, Donald Duck, Daisy Duck, Stitch and Angel, along with an assortment of fashionable outfits and accessories for fans to mix and match to create their own unique styles.
On the first Monday of each month, beginning Feb. 1, new accessories, outfits or plush will be released to keep up with the latest trends, including co-brands with Loungefly, Spirit Jersey, Ashley Eckstein and more. Disney nuiMOs plush retail for
“Disney is unique in its ability to create a phenomenon in one region and expand the excitement to other parts of the world,” said Stephanie Young, president, Consumer Products, Games and Publishing. “Bringing Disney nuiMOs to North America and Europe, while maintaining the authenticity that made these plush so beloved in Asia, will en
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