Disney Ultimate Toy Drive Launches Company-wide Effort to Deliver Toys – and Happiness – to Children and Families Across the Country
The Walt Disney Company (NYSE: DIS) has launched its 2024 Disney Ultimate Toy Drive supporting the Marine Toys for Tots Program. The campaign includes a new PSA titled 'Dear Santa' featuring Gina Rodriguez, which will air across Disney's networks and platforms. Last year, the program delivered over 25 million toys to 10.3 million children. Fans can participate by donating toys online through December 24, 2024, or in person at Disney Store locations, Downtown Disney District, and Disney Springs through December 13, 2024. The initiative will be promoted across Disney's platforms, including ESPN, ABC, ABC News, and Disney Theatrical Group.
The Walt Disney Company (NYSE: DIS) ha lanciato la sua Disney Ultimate Toy Drive 2024 a sostegno del programma Marine Toys for Tots. La campagna include un nuovo annuncio di servizio pubblico intitolato 'Caro Babbo Natale', con protagonista Gina Rodriguez, che verrà trasmesso su tutte le reti e piattaforme Disney. Nell'anno scorso, il programma ha consegnato oltre 25 milioni di giocattoli a 10,3 milioni di bambini. I fan possono partecipare donando giocattoli online fino al 24 dicembre 2024, oppure di persona presso i Disney Store, il Downtown Disney District e Disney Springs fino al 13 dicembre 2024. L'iniziativa sarà promossa su tutte le piattaforme Disney, inclusi ESPN, ABC, ABC News e Disney Theatrical Group.
The Walt Disney Company (NYSE: DIS) ha lanzado su Disney Ultimate Toy Drive 2024 en apoyo al programa Marine Toys for Tots. La campaña incluye un nuevo anuncio de servicio público titulado 'Querido Santa', con Gina Rodriguez, que se emitirá en todas las redes y plataformas de Disney. El año pasado, el programa entregó más de 25 millones de juguetes a 10.3 millones de niños. Los fanáticos pueden participar donando juguetes en línea hasta el 24 de diciembre de 2024, o en persona en las tiendas Disney, el Downtown Disney District y Disney Springs hasta el 13 de diciembre de 2024. La iniciativa se promoverá en todas las plataformas de Disney, incluyendo ESPN, ABC, ABC News y Disney Theatrical Group.
월트 디즈니 컴퍼니(NYSE: DIS)는 2024년도 디즈니 궁극의 장난감 캠페인을 시작하여 해병대 장난감 나눔 프로그램을 지원하고 있습니다. 이 캠페인에는 지나 로드리게스가 출연하는 '산타에게'라는 제목의 새로운 공익 광고가 포함되어 있으며, 모든 디즈니 네트워크와 플랫폼에서 방송될 예정입니다. 지난 해, 이 프로그램은 1,030만 어린이에게 2,500만 개 이상의 장난감을 전달했습니다. 팬들은 2024년 12월 24일까지 온라인으로 장난감을 기부하거나, 2024년 12월 13일까지 디즈니 스토어, 다운타운 디즈니 지구, 디즈니 스프링스에서 직접 기부에 참여할 수 있습니다. 이 이니셔티브는 ESPN, ABC, ABC 뉴스 및 디즈니 극단 그룹을 포함한 모든 디즈니 플랫폼에서 홍보될 것입니다.
The Walt Disney Company (NYSE: DIS) a lancé sa Disney Ultimate Toy Drive 2024 pour soutenir le programme Marine Toys for Tots. La campagne comprend une nouvelle annonce de service public intitulée 'Cher Santa', avec Gina Rodriguez, qui sera diffusée sur tous les réseaux et plateformes de Disney. L'année dernière, le programme a livré plus de 25 millions de jouets à 10,3 millions d'enfants. Les fans peuvent participer en faisant des dons de jouets en ligne jusqu'au 24 décembre 2024, ou en personne dans les magasins Disney, le Downtown Disney District et Disney Springs jusqu'au 13 décembre 2024. L'initiative sera promue sur toutes les plateformes de Disney, y compris ESPN, ABC, ABC News et Disney Theatrical Group.
Die Walt Disney Company (NYSE: DIS) hat ihre Disney Ultimate Toy Drive 2024 gestartet, um das Marine Toys for Tots-Programm zu unterstützen. Die Kampagne umfasst einen neuen PSA mit dem Titel 'Lieber Santa', der Gina Rodriguez features und auf allen Disney-Netzwerken und -Plattformen ausgestrahlt wird. Im letzten Jahr lieferte das Programm über 25 Millionen Spielzeuge an 10,3 Millionen Kinder. Fans können teilnehmen, indem sie bis zum 24. Dezember 2024 online Spielzeuge spenden oder bis zum 13. Dezember 2024 persönlich in Disney Store-Filialen, Downtown Disney District und Disney Springs spenden. Diese Initiative wird über alle Disney-Plattformen, einschließlich ESPN, ABC, ABC News und Disney Theatrical Group, beworben.
- Record-breaking performance in 2023 with 25 million toys delivered to 10.3 million children
- Multi-platform promotion across Disney's networks increasing campaign visibility
- Extended donation period through December 24, 2024, maximizing participation opportunities
- None.
The campaign includes a new PSA to help raise awareness
Platforms and brands across Disney – including ESPN, ABC, ABC News and Disney Theatrical Group – to shine a light on the initiative and ways to get involved
Sgt. Toromanides, a local Toys for Tots Assistant Coordinator in
As part of its efforts to raise awareness among fans and consumers, Disney is offering additional support to Toys for Tots with a new Disney-produced Public Service Announcement, “Dear Santa.” The PSA features a voiceover from Gina Rodriguez (Will Trent, Not Dead Yet, and Jane the Virgin), a special appearance from a Marine, and one young girl’s journey to share the gift of happiness. It will play in rotation throughout the campaign on Disney’s television networks and streaming platforms including ABC, ABC Owned Television Stations, Disney+, Freeform, FX, Hulu, and National Geographic.
“We are proud to continue Walt’s legacy and give the gift of happiness to children and families in need this holiday season with our good friends at Toys for Tots,” said Lisa Haines, senior vice president, Corporate Social Responsibility, The Walt Disney Company. “This year’s Disney Ultimate Toy Drive promises to be one of the biggest yet as our employees, cast members, and fans across the country continue to serve our communities and bring them together with a little Disney magic.”
“Last year, Disney helped Toys for Tots achieve a record year delivering joy and the magic of the holidays to over 10 million children in need,” said Lieutenant General Jim Laster, USMC (Retired), president and CEO of the Marine Toys for Tots Foundation. “Sadly, the need is even greater this year. However, with the generous support from our friends at Disney, their Ultimate Toy Drive will once again propel needed support in communities throughout the
Background
Disney’s relationship with Toys for Tots dates back to the non-profit’s founding in 1947, when Walt Disney and his team of animators personally designed the original Toys for Tots train logo that is still used today. Since then, The Walt Disney Company continues to strengthen this relationship, engaging Disney VoluntEARS and providing charitable donations to help Toys for Tots deliver toys to children in need nationwide. Last year, the organization achieved a new record of children supported, with more than 25 million toys delivered to 10.3 million children, thanks in part to the collaboration with the Disney Ultimate Toy Drive.
How to Participate
Fans and families can join the Disney Ultimate Toy Drive by donating a toy online at DisneyStore.com/ToyDrive now through December 24, 2024, or by donating a new, unwrapped toy in person at a
Toy collections will also take place at Cotino, the first Storyliving by Disney community in
Toy collections will also be hosted by the ABC Owned Television Stations in
See the Campaign in Action
Shows across Disney networks including ESPN’s GetUp! and First Take, as well as ABC and ABC News programs including Good Morning America, The View, Tamron Hall and Wheel of Fortune will feature Disney Ultimate Toy Drive and Toys for Tots stories to highlight the season of giving and the importance of supporting communities in need.
Disney Theatrical Group will encourage audience members to support the initiative by featuring a Disney Ultimate Toy Drive insert in Playbills for its Broadway productions.
The initiative will also include a never-been-done-before journey by Mickey Mouse later this holiday season to create even more moments of happiness for kids in need.
Additional donation opportunities and activations will be shared throughout the campaign.
For more information or to get involved, visit www.disney.com/toydrive.
About The Walt Disney Company Corporate Social Responsibility
Walt Disney once said, “My business is making people, especially children, happy.” For more than 100 years, the company has been committed to doing just that, believing in the power of happiness and its importance to a child’s wellbeing. Disney’s Corporate Social Responsibility initiatives focus on delivering joy to children facing serious illnesses and supporting youth development programs that help children discover the happiness that comes with pursuing their dreams. Learn more about Disney's efforts and how Disney VoluntEARS help deliver happiness to our communities at impact.disney.com.
About Toys for Tots
Toys for Tots, a 77-year National charitable Program run by the
View source version on businesswire.com: https://www.businesswire.com/news/home/20241107373764/en/
Olivia Perez-Cubas
The Walt Disney Company
Olivia.Perez-Cubas@Disney.com
Source: The Walt Disney Company
FAQ
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