Disney Expands Adaptive Costumes and Wheelchair Cover Sets, Unveils Full 2021 Halloween Lineup
Disney (NYSE: DIS) has expanded its Adaptive Roleplay costume collection, introducing new designs including Black Panther and Star Wars: The Mandalorian costumes and wheelchair covers. These adaptive costumes allow individuals with accessibility needs to enjoy dressing as their favorite characters. Designed for wheelchair users, the costumes feature back openings for easier dressing and accommodate tube access. The Halloween lineup includes themed costumes for adults, kids, and pets. Shoppers can explore the new collection on shopDisney.com.
- Introduction of adaptive costumes enhances inclusivity for fans with disabilities.
- Expansion includes popular franchises like Marvel and Star Wars, potentially increasing sales.
- Accessible costume designs may broaden the customer base and enhance brand loyalty.
- Limited information on pricing and revenue projections for the new adaptive line.
Today, Disney (NYSE: DIS) added all new Adaptive Roleplay kid’s costumes and wheelchair cover sets to the previously available assortment that launched last year. In addition to adaptive costumes inspired by Disney Princess and Pixar characters that were created in collaboration with Disguise, new items include a Marvel Studios’ Black Panther Adaptive Costume, a Star Wars: The Mandalorian Adaptive Costume and Star Wars: The Mandalorian Wheelchair Cover Set. These adaptive features allow fans who use wheelchairs and have other accessibility needs to transform into some of their favorite characters across the Disney portfolio. Also available now on shopDisney.com, is a robust Halloween 2021 lineup including costumes for adults, kids and pets.
Disney's Adaptive Costumes and Wheelchair Cover Sets allow fans who use wheelchairs and have other accessibility needs to transform into some of their favorite characters across the Disney portfolio (Photo: Business Wire)
"I'm thrilled that through the expansion of our Adaptive Roleplay collection, we can further connect our iconic franchises with fans and families worldwide through thoughtful design that allows everyone to take part in their favorite stories and worlds—from Marvel Studios’ Black Panther to Star Wars: The Mandalorian," said Stephanie Young, president of Consumer Products, Games and Publishing. "With today's announcement, we're better able to meet the needs of more of our Guests, and we're excited to see this inspired collection continue to grow."
The costumes are designed with stretch fabric that opens in the back for front entry only to allow for more accessible dressing. The adaptive line is open in the rear and has longer length inseams for wheelchair-friendly wear. The costumes also have flap openings on the front center with self-stick fabric closure to accommodate tube access. The wheelchair cover sets fit most standard wheelchairs with 24-inch wheels and come with supportive plastic piping pieces for added stability and long self-stick fabric strips to help keep the pieces in place. It is advised that the wheelchair is operated by a helper when the cover set is attached.
The 2021 Halloween assortment includes costumes inspired by all-new releases like Disney’s Raya and the Last Dragon and Marvel Studios’ Wanda Vision, as well as Halloween classics like Hocus Pocus, Haunted Mansion, and Tim Burton’s The Nightmare Before Christmas. Additionally, the lineup features all new clothing, accessories, and decor featuring Disney’s notorious Villains characters, Marvel’s elite heroes, and more.
Product assets including imagery, product details and pricing can be found here.
To shop this year’s Disney Halloween collection and more, visit shopDisney.com or head to Disney Parks and Resorts for select items.
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Twitter: @shopDisney
About Disney store and shopDisney
Disney store and shopDisney are the retail merchandising arms of Disney Parks, Experiences and Products, the business segment of The Walt Disney Company (NYSE:DIS) and its affiliates that extends The Walt Disney Company’s brands to merchandise. Disney store and shopDisney is owned and operated by Disney in North America, Europe, Japan and China. Disney store and shopDisney carry high-quality products and books, including exclusive product lines that support and promote key entertainment initiatives and characters from Disney, Pixar, Star Wars, Marvel and National Geographic. shopDisney.com is the U.S. ecommerce destination for guests of all ages, offering a curated selection of products, global collections and collaborations from Disney and licensees, including trend fashion and accessories, toys, home and collectibles. Disney store and shopDisney offer magical shopping experiences that can only be delivered by Disney, one of the world’s largest and most successful entertainment companies. There are currently Disney store locations in North America, Japan, China and Europe, plus online stores www.shopdisney.co.uk, www.shopdisney.de, www.shopdisney.es, www.shopdisney.fr, www.shopdisney.it, and www.disneystore.co.jp. For more information, please follow us at: www.facebook.com/shopDisney www.instagram.com/shopDisney and www.twitter.com/shopDisney.
View source version on businesswire.com: https://www.businesswire.com/news/home/20210816005142/en/
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