Ad-Supported Disney+ Subscription Tier to Launch in the U.S. on December 8

Rhea-AI Summary

Disney announced on December 8 the launch of an ad-supported subscription model for Disney+, enhancing consumer choice with various pricing plans across its streaming services, including Hulu and ESPN+.

The new pricing includes $7.99 for ad-supported Disney+ and $10.99 for the ad-free version. Bundles offer further savings with options starting at $9.99 for a limited selection of services. This strategic move aims to attract a wider audience while providing flexibility in subscription choices.

Positive

• Launch of ad-supported Disney+ subscription enhances consumer choice.
• Expanded subscription plans across Disney+, Hulu, and ESPN+.
• Pricing strategies cater to diverse viewer needs, potentially driving subscriber growth.

Negative

• Introduction of ad-supported services may impact user experience adversely.

New Disney+, Hulu, ESPN+, and Disney Bundle Plans Provide Greater Consumer Choice with More Ways to Subscribe Than Ever Before

BURBANK, Calif.--(BUSINESS WIRE)-- On December 8, Disney+ will introduce its much-anticipated ad-supported subscription offering in the U.S., delivering more choice to consumers than ever before. With the launch, a new and comprehensive slate of subscription plans will be made available across Disney+, Hulu, ESPN+, and the Disney Bundle, giving viewers ultimate flexibility in choosing an option that suits their needs.

“With our new ad-supported Disney+ offering and an expanded lineup of plans across our entire streaming portfolio, we will be providing greater consumer choice at a variety of price points to cater to the diverse needs of our viewers and appeal to an even broader audience,” said Kareem Daniel, Chairman, Disney Media & Entertainment Distribution. “Disney+, Hulu, and ESPN+ feature unparalleled content and viewing experiences and offer the best value in streaming today, with over 100,000 movie titles, TV episodes, original shows, sports and live events collectively.”

The new pricing for Disney’s direct-to-consumer streaming services as of December 8 (except where noted) in the U.S. will be as follows:

Disney+, Hulu, and ESPN+ Standalone Plans:

Subscription	Plan	Monthly	Annual
Disney+	Basic (With Ads)	$7.99	N/A
	Premium (No Ads)	$10.99	$109.99
Hulu	Basic (With Ads)**	$7.99	$79.99
	Premium (No Ads)**	$14.99	N/A
ESPN+	With Ads*	$9.99	$99.99
	UFC PPV*	$74.99 (per event)
	UFC PPV + Annual*	N/A	$124.98
*Effective as of August 23, 2022 (previously announced)
**Effective as of October 10, 2022

Disney Bundle Plans:

Subscription	Plan	Monthly
Disney Bundle	Basic (With Ads): Disney+, Hulu	$9.99
	Basic (With Ads): Disney+, Hulu, ESPN+	$12.99
	Legacy^: Disney+ (No Ads), Hulu (With Ads), ESPN+ (With Ads)	$14.99
	Premium: Disney+ (No Ads), Hulu (No Ads), ESPN+ (With Ads)	$19.99
^Existing subscribers only

Hulu + Live TV Plans:

Subscription	Plan	Monthly
Hulu + Live TV	Basic (With Ads): Disney+, Hulu, ESPN+	$69.99
	Legacy^: Disney+ (No Ads), Hulu (With Ads), ESPN+ (With Ads)	$74.99
	Premium: Disney+ (No Ads), Hulu (No Ads), ESPN+ (With Ads)	$82.99
^Existing subscribers only

ABOUT DISNEY+

Disney+ is the dedicated streaming home for movies and shows from Disney, Pixar, Marvel, Star Wars, and National Geographic, as well as the new general entertainment content brand in select International markets, Star. As part of Disney’s Media & Entertainment Distribution segment, Disney+ is available on most internet-connected devices and offers programming with a variety of original feature-length films, documentaries, live-action and animated series, and short-form content. Alongside unprecedented access to Disney’s incredible library of film and television entertainment, the service is also the exclusive streaming home for the latest releases from The Walt Disney Studios. Disney+ is available as a standalone streaming service or as part of The Disney Bundle that gives subscribers access to Disney+, Hulu, and ESPN+. For more, visit disneyplus.com, or find the Disney+ app on most mobile and connected TV devices.

ABOUT THE DISNEY BUNDLE

The Disney Bundle is the ultimate streaming lineup of plans from Disney+, Hulu, and ESPN+. Subscribers get access to one of the largest streaming collections of live and on-demand entertainment, kids, news, and sports content from some of the biggest brands and franchises – with over 100,000 movie titles, TV episodes, original shows, sports and live events collectively. Disney+ is the dedicated streaming home for movies and shows from Disney, Pixar, Marvel, Star Wars, National Geographic, and more. Hulu is the only on-demand offering that provides access to shows from every major U.S. broadcast network, libraries of hit TV series and films – including licensed content available exclusively on Hulu – and award-winning Hulu Originals, both with and without commercials. ESPN+ lets you stream thousands of live events and archives, including UFC Fight Nights and PPV events, NHL, soccer matches from LaLiga, FA Cup, Bundesliga, MLS and more, MLB, PGA Tour, Grand Slam tennis, college sports from 20 conferences, and much more. The stories you love and the entertainment that you want are all on your own terms. There’s something for everyone! To subscribe, click here.

View source version on businesswire.com: https://www.businesswire.com/news/home/20220810005703/en/

MEDIA CONTACTS

April Carretta

april.carretta@disney.com

Kristie Adler

kristie.adler@disney.com

Source: Disney+

FAQ

What is the new subscription model for Disney+?

Disney+ is introducing an ad-supported subscription model starting December 8, enabling consumers to choose between ad-supported and ad-free options.

What are the subscription prices for Disney+, Hulu, and ESPN+?

The new pricing includes $7.99 for ad-supported Disney+, $10.99 for ad-free Disney+, and $7.99 for ad-supported Hulu.

When will the new plans for Disney+ be available?

The new subscription plans will be available starting December 8.

What are the benefits of the Disney Bundle?

The Disney Bundle combines services from Disney+, Hulu, and ESPN+, providing access to a vast library of content for a lower combined price.

Is there an annual subscription option for Disney+?

Yes, Disney+ offers an annual subscription for the ad-free version at $109.99.