Ad-supported Disney+ Plan Now Available in the U.S. With More Than 100 Advertisers Across All Major Categories at Launch

Rhea-AI Summary

Disney+ has launched its ad-supported subscription plan in the U.S., partnering with over 100 advertisers. This move expands consumer choice and includes plans for both Disney+ and Hulu + Live TV. New pricing starts at $7.99/month for the ad-supported Disney+ Basic plan. Existing subscribers can switch for the same price, while Premium plans remain at $10.99/month or $109.99/year. The launch includes significant ad capabilities and access to a vast content catalog, although ad-supported plans lack some premium features.

Positive

• Disney+ launches ad-supported subscription, enhancing consumer choice.
• Over 100 advertisers on board, increasing revenue potential.
• Affordable pricing at $7.99/month attracts new subscribers.

Negative

• Ad-supported plans lack premium features like Downloads and GroupWatch.
• Potential limitations in user experience due to advertising.

BURBANK, Calif.--(BUSINESS WIRE)-- Today, Disney+ made its highly-anticipated, ad-supported subscription offering available in the U.S., with more than 100 advertisers across all major categories at launch. New subscription plans with ads across the Disney Bundle and Hulu + Live TV are also now available, delivering viewers more options to choose a plan that best serves their needs to stream their favorite content.

(Graphic: Business Wire)

“Today’s launch marks a milestone moment for Disney+ and puts consumer choice at the forefront,” said Michael Paull, president, Direct to Consumer. “With these new ad-supported offerings, we’re able to deliver greater flexibility for consumers to enjoy the full breadth and depth of incredible storytelling from The Walt Disney Company.”

“Today we welcome Disney+ with ads to the largest, most diverse and impactful portfolio in the industry,” said Rita Ferro, president, Disney Advertising. "We are committed to connecting our clients to the best storytelling in the world while delivering innovation and viewer-first experiences in streaming now and in the future."

At launch, Disney+ Basic subscribers will enjoy the full content catalog and key product features that are also offered on a Disney+ Premium plan. This includes:

• Exclusive Originals & Library Content - an ever-growing collection of thousands of titles across films, documentaries, series, and shorts, plus unprecedented access to Disney’s long history of incredible film and television entertainment
• Profiles - create up to seven profiles per account, with the ability to set profile PINs and content ratings by profile through Parental Controls
• Concurrent Viewing - stream on up to four supported devices simultaneously
• High-Quality Video Formats - including, where supported, 4K Ultra HD, Dolby Vision, Full HD, HDR10, and Expanded Aspect Ratio with IMAX Enhanced

Existing Disney+ subscribers have the option to switch to the Basic plan for $7.99/month. Those that choose to remain a Premium subscriber for $10.99/month or $109.99/year require no further action. The new slate of ad-supported plans now available in the U.S. are as follows:

Plan	Subscription(s)	Price
Disney+ Basic	Disney+	$7.99/month
Disney Bundle Duo Basic	Disney+ (With Ads), Hulu (With Ads)	$9.99/month
Disney Bundle Trio Basic	Disney+ (With Ads), Hulu (With Ads), ESPN+ (With Ads)	$12.99/month
Hulu (With Ads) + Live TV	Hulu (With Ads) + Live TV, plus access to Disney+ (With Ads) and ESPN+ (With Ads)	$69.99/month

The launch of Disney+ Basic pairs the world’s most beloved stories, characters and brands with the most advanced proprietary advertising technology and audience-based capabilities. The combination delivers sophisticated, globally-scalable advertising that offers choice and value for both consumers and advertisers.

Disney+ Basic launches with an unrivaled roster of blue chip brand advertisers and from all major agency holding companies including Dentsu, Havas, Horizon, IPG, Omnicom Group, Publicis, RPA, Stagwell and WPP, representing over a dozen categories including (retail, apparel, autos, financial services, restaurants, technology, telcom, CPG, travel) with hundreds of creatives that will deliver the volume and variety needed to create a great experience for brands and consumers.

Subscriptions to Disney+ Basic are intended only for use in the U.S. and in countries where an ad-supported subscription is available. Disney+ Basic subscribers will not have access to Premium features like Downloads or GroupWatch and SharePlay, as well as Dolby Atmos at launch.

Twitter: @DisneyPlus
Instagram: @DisneyPlus
Facebook: @DisneyPlus
TikTok: @DisneyPlus
Hashtag: #DisneyPlus

About Disney+

Disney+ is the dedicated streaming home for movies and shows from Disney, Pixar, Marvel, Star Wars, and National Geographic, along with The Simpsons and much more. In select international markets, it also includes the general entertainment content brand, Star. The flagship direct-to-consumer streaming service from The Walt Disney Company offers an ever-growing collection of exclusive originals, including feature-length films, documentaries, live-action and animated series, and short-form content. With unprecedented access to Disney’s long history of incredible film and television entertainment, Disney+ is also the exclusive streaming home for the newest releases from The Walt Disney Studios. Disney+ is available as a standalone streaming service, as part of the Disney Bundle in the U.S. that gives subscribers access to Disney+, Hulu, and ESPN+, or as part of Combo+ in Latin America with Star+, the standalone general entertainment and sports streaming service in the region. For more, visit disneyplus.com, or find the Disney+ app on most mobile and connected TV devices.

View source version on businesswire.com: https://www.businesswire.com/news/home/20221208005370/en/

Tori Fernandes

tori.fernandes@disney.com

April Carretta

april.carretta@disney.com

Source: Disney+

FAQ

What is the new Disney+ subscription plan launched in the U.S. with ads?

Disney+ has launched a new ad-supported subscription plan in the U.S., called Disney+ Basic, starting at $7.99/month.

How many advertisers are involved in the Disney+ ad-supported launch?

Disney+ has partnered with over 100 advertisers for its ad-supported subscription offering.

What are the pricing details for Disney+'s new ad-supported plans?

The new Disney+ Basic plan costs $7.99/month, while Hulu + Live TV with ads is priced at $69.99/month.

What features are excluded in the Disney+ Basic plan?

Disney+ Basic does not include features like Downloads, GroupWatch, and certain premium video formats.

When did Disney+ launch its ad-supported subscription service in the U.S.?

Disney+ launched its ad-supported subscription service on December 8, 2022.