DGTL Holdings Inc. (TSX.V: DGTL) (OTCQB: DGTHF) in Forefront of Influencer Marketing

Rhea-AI Summary

DGTL Holdings Inc. (TSX.V: DGTL) (OTCQB: DGTHF) announces the availability of a broadcast titled, “COVID-19 and Martech’s Law: Companies Close Gap, Digital Advertisers Thrive.” With 49% of consumers shopping online more than pre-COVID, DGTL highlights the importance of digital outreach. The company is focused on building a B2B SaaS portfolio in digital media, marketing, and advertising. Their acquisition of Hashoff positions them as a leader in influencer marketing, supported by a study showing 75% of companies budgeting for influencer marketing in 2021.

Positive

• Acquisition of Hashoff strengthens DGTL's position in influencer marketing.
• Growing consumer trend towards online shopping may benefit digital marketing sectors.

Negative

• None.

New York, May 07, 2021 (GLOBE NEWSWIRE) --  via NetworkNewsAudio – DGTL Holdings Inc. (TSX.V: DGTL) (OTCQB: DGTHF) announces the availability of a broadcast titled, “COVID-19 and Martech’s Law: Companies Close Gap, Digital Advertisers Thrive.”

To hear the AudioPressRelease, please visit: The NetworkNewsAudio News Podcast

To view the full editorial, please visit: https://nnw.fm/zeoI7 

Brands must transition to digital outreach or face the reality of business stagnating and dying. In a Bazaarvoice survey of more than 5,000 consumers across different countries, 49% said that they shop more online now than pre-COVID, including 62% of Americans, 59% in Canada and 70% in Mexico. To that point, a Criteo study showed that 70% of businesses surveyed agreed that their company’s marketing function became more important during the pandemic for reasons spanning the full customer journey spectrum.

Quick to respond to the burgeoning opportunity, DGTL Holdings Inc. (TSX.V: DGTL) (OTCQB: DGTHF) is building a portfolio of B2B enterprise Software-as-a-Service (SaaS) in the digital media, martech, ecommerce and adtech sectors. The company’s first acquisition, Hashoff, put the company squarely in the forefront of influencer marketing, a practice where people with large social media followings or “experts” in certain niches are hired to endorse products to their audience. As noted in an Influencer Marketing Hub presentation, 75% of companies are dedicated a budget to influencer marketing in 2021.

About DGTL Holdings Inc.

DGTL Holdings acquires and accelerates transformative digital media, marketing and advertising software technologies powered by artificial intelligence (“AI”). DGTL (i.e. Digital Growth Technologies and Licensing) specializes in accelerating fully commercialized enterprise-level SaaS (software-as-a-service) companies in the sectors of content, analytics and distribution, via a blend of unique capitalization structures. DGTL Holdings Inc. is traded on the Toronto Venture Exchange as “DGTL,” the OTCQB exchange as “DGTHF” and the Frankfurt Stock Exchange as “A2QB0L.”

For more information, visit www.DGTLInc.com/Investors.

NOTE TO INVESTORS: The latest news and updates relating to DGTHF are available in the company’s newsroom at https://ibn.fm/DGTHF

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FAQ

What is DGTL Holdings Inc.'s latest announcement?

DGTL Holdings Inc. announced a new broadcast discussing the impact of COVID-19 on digital advertising and marketing.

How has consumer behavior changed during the pandemic according to DGTL's press release?

According to DGTL, 49% of consumers are shopping online more now than before the pandemic.

What is DGTL Holdings' strategy in the digital marketing space?

DGTL is focused on building a portfolio of B2B SaaS companies in digital media, marketing, and advertising.

How significant is influencer marketing according to DGTL's findings?

The findings indicate that 75% of companies are dedicating budgets to influencer marketing in 2021.

What stock symbol is associated with DGTL Holdings Inc.?

DGTL Holdings Inc. trades under the stock symbol DGTHF on the OTCQB.