Digital Ally Subsidiary TicketSmarter Announces Partnerships

Rhea-AI Summary

Digital Ally (NASDAQ: DGLY) announced significant partnerships for its subsidiary TicketSmarter with major motorsports venues in Texas and Illinois. These partnerships include being the presenting sponsor of the Enjoy Illinois 300 NASCAR Cup Series and the primary ticketing partner for both Texas Motorplex and Houston Raceway Park. TicketSmarter's involvement is expected to enhance visibility and offer marketing benefits, potentially translating into financial growth for the company.

Positive

• New partnerships with major motorsports venues enhance visibility.
• TicketSmarter positioned as presenting sponsor for the Enjoy Illinois 300 NASCAR Cup Series.
• Primary ticketing partner for Texas Motorplex and Houston Raceway Park increases revenue potential.

Negative

• None.

Deals with major motorsports venues offer a range of primary and secondary ticketing and naming rights opportunities

Lenexa, KS, Aug. 16, 2022 (GLOBE NEWSWIRE) -- Digital Ally, Inc. (NASDAQ: DGLY) (the “Company”), today announces its ticket marketplace subsidiary, TicketSmarter, has entered into several notable relationships with major motorsports venues in Texas and Illinois.

“We are pleased with the number of new relationships our TicketSmarter subsidiary continues to add,” said Stan Ross, CEO of Digital Ally, adding, “These partnerships with world-class venues and events provide great financial opportunities, not just for TicketSmarter, but for several of the Digital Ally companies.”

Partnerships include:

• Presenting Sponsor of the Enjoy Illinois 300 NASCAR Cup Series race
  

As the official ticket resale partner of World Wide Technology Raceway (WWTR) and presenting sponsor of the event, TicketSmarter is featured with the race title sponsor, the Illinois Office of Tourism, on the Enjoy Illinois 300 race logo and featured prominently throughout the WWTR venue.

• Primary Ticketing Partner for the Texas Motorplex
  

As the primary ticketing partner for all events hosted by the Dallas-area drag racing facility, TicketSmarter will also receive premium signage on the suite tower, premium branding during the Stampede of Speed Music Festival, and various other marketing benefits.

• Primary Ticketing Partner for the Houston Raceway Park
  

TicketSmarter is the primary ticketing partner for all events ticketed by the Houston Raceway Park, located in Baytown, TX. TicketSmarter will also receive premium signage on the suite tower and premium walkover bridge signage.

About TicketSmarter

TicketSmarter is a proud member of the Digital Ally Companies (NASDAQ: DGLY). TicketSmarter helps customers from all walks of life experience the power and excitement of live events by giving back through children’s charities and creating helpful partnerships. TicketSmarter works alongside numerous charitable partners, including St. Jude Children’s Research Hospital, the V Foundation, the Quarterbacking Children’s Health Foundation and Coach To Cure MD. TicketSmarter is the title sponsor of the TicketSmarter Birmingham Bowl with ESPN Events and is the official ticket resale partner of more than 300 universities nationwide as well as more than 35 conferences including the Big Ten Conference and Pac-12 Conference.
Keep up with TicketSmarter at TicketSmarter.com, and follow @TicketSmarter on Facebook, Twitter, and Instagram.

About Digital Ally

Digital Ally Companies (NASDAQ: DGLY) through its subsidiaries, is engaged in video solution technology, human & animal health protection products, healthcare revenue cycle management, ticket brokering and marketing, and event production. Digital Ally continues to add organizations that demonstrate the common traits of positive earnings, growth potential, innovation and organizational synergies.

For additional news and information please visit www.digitalallyinc.com or follow additional Digital Ally Inc. social media channels here:

Facebook | Instagram | LinkedIn | Twitter

Contact Information
Stanton Ross, CEO
Tom Heckman, CFO
Digital Ally, Inc.
913-814-7774
info@digitalallyinc.com

This press release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Act of 1934. These forward-looking statements are based largely on the expectations or forecasts of future events, can be affected by inaccurate assumptions, and are subject to various business risks and known and unknown uncertainties, a number of which are beyond the control of management. Therefore, actual results could differ materially from the forward-looking statements contained in this press release. A wide variety of factors that may cause actual results to differ from the forward-looking statements include, but are not limited to, the following: competition from larger, more established companies with far greater economic and human resources; its ability to attract and retain customers and quality employees; the effect of changing economic conditions; and changes in government regulations, tax rates and similar matters. These cautionary statements should not be construed as exhaustive or as any admission as to the adequacy of the Company's disclosures. The Company cannot predict or determine after the fact what factors would cause actual results to differ materially from those indicated by the forward-looking statements or other statements. The reader should consider statements that include the words "believes", "expects", "anticipates", "intends", "estimates", "plans", "projects", "should", or other expressions that are predictions of or indicate future events or trends, to be uncertain and forward-looking. The Company does not undertake to publicly update or revise forward-looking statements, whether as a result of new information, future events or otherwise. Additional information respecting factors that could materially affect the Company and its operations are contained in its annual report on Form 10-K for the year ended December 31, 2021 and quarterly report on Form 10-Q for the three and six months ended June 30, 2022, as filed with the Securities and Exchange Commission.

FAQ

What partnerships has Digital Ally (DGLY) announced for TicketSmarter?

Digital Ally announced partnerships with major motorsports venues in Texas and Illinois, including the Enjoy Illinois 300 NASCAR Cup Series and primary ticketing roles at Texas Motorplex and Houston Raceway Park.

How might the new partnerships affect Digital Ally's stock performance?

These partnerships may enhance revenue streams and visibility for Digital Ally, potentially positively influencing its stock performance in the future.

What is the significance of the Enjoy Illinois 300 NASCAR Cup Series sponsorship for DGLY?

Being the presenting sponsor for the Enjoy Illinois 300 NASCAR Cup Series places TicketSmarter prominently within the motorsports industry, potentially attracting more customers.

What marketing benefits does TicketSmarter receive from its new partnerships?

TicketSmarter will gain premium signage and branding opportunities at venues, enhancing its visibility and marketing reach through various events.