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Fifty Percent of Parents With College Bound Children Have Saved Less Than $15,000 for Their Child’s Education

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Discover Financial Services conducted a survey revealing that 55% of parents believe their ability to pay for college has not improved compared to last year. Concerns about rising costs and inflation have significantly affected families, with 66% of parents of prospective college students expressing worry over funding education. The survey highlights that half of parents have saved $15,000 or less for college, and 41% plan to take out student loans. Furthermore, scholarship interest has risen, with 54% of parents intending to apply for them.

Positive
  • Increased interest in scholarships, with 54% of parents planning to apply.
  • Free tools like 'My College Plan' help families assess college costs and potential ROI.
Negative
  • 55% of parents feel their ability to pay for college has not improved since last year.
  • 66% of parents are worried about paying for college, indicating financial strain.

Fifty-five percent of parents believe their ability to pay for college has not improved over last year; fears of uncertainty and potential recession drive financial concern for parents

RIVERWOODS, Ill.--(BUSINESS WIRE)-- A national survey from Discover Student Loans revealed the volatile economy and rising inflation has put even more strain on families trying to pay for college.

Source: Discover Student Loans Survey 2022

Source: Discover Student Loans Survey 2022

The survey found 66% of parents with kids aged 16-18 planning to go to college are worried about paying for their child’s education. Of parents worried about paying for college, 55% are concerned about rising tuition while nearly half say inflation is straining their savings (42%) and 28% noted that fears of an impending recession caused them concern about paying for college, up 14 percentage points from last year.

“As families are faced with rising costs, we encourage them to have conversations with their students about paying for college early on,” said Rich Finn, vice president of Discover Student Loans. “Free tools like My College Plan help families compare college costs, check out possible careers and earnings of college majors to determine the potential cost and return on investment for their student’s college education.”

Most families have not saved enough for college and half of families believe their ability to pay for college has not improved.

Results from the survey find that most families have not saved enough for college. Half of parents have $15,000 or less saved for their child’s education and nearly a third of parents (32%) feel they did not start saving early enough.

In 2022, 55% of parents surveyed believe their ability to pay for college has not improved since this time last year.

Of parents planning to help pay for their child’s college, 41% aim to take out student loans, and 43% will dip into their savings. The number of parents intending to fund their child's education through scholarships increased 7 percentage points from 2021 to 2022, to 54%.

“Searching for and applying for scholarships is a critical part of the college application process as they can help reduce the cost of college and do not need to be repaid. There are a number of scholarship opportunities and tools available online, such as the Discover scholarship tool, which can help families filter and search for scholarships to apply for,” said Finn.

For more information on free college planning tools and resources from Discover Student Loans, visit https://www.discover.com/student-loans/college-planning?acmpgn=O_ANN_SURV_BM_P_2022.

About the Survey

All figures, unless otherwise stated, are from a Dynata (formerly Research Now/SSI) survey conducted on behalf of Discover Financial Services. The survey was conducted online and fielded by Dynata with a total sample size of 1,000 parents of children ages 16-18 who plan on attending college or trade school. The margin of sampling error was 3 percentage points with a +/-5 percent level of confidence.

About Discover

Discover Financial Services (NYSE: DFS) is a digital banking and payment services company with one of the most recognized brands in U.S. financial services. Since its inception in 1986, the company has become one of the largest card issuers in the United States. The company issues the Discover® card, America's cash rewards pioneer, and offers private student loans, personal loans, home loans, checking and savings accounts and certificates of deposit through its banking business. It operates the Discover Global Network® comprised of Discover Network, with millions of merchants and cash access locations; PULSE®, one of the nation's leading ATM/debit networks; and Diners Club International®, a global payments network with acceptance around the world. For more information, visit www.discover.com/company.

Media Contact:

Robert Weiss

Discover

robertweiss@discover.com

224-405-6304

@Discover_News

Source: Discover Financial Services

FAQ

What did the Discover survey reveal about parents' ability to pay for college in 2022?

The survey indicated that 55% of parents believe their ability to pay for college has not improved compared to the previous year.

What percentage of parents are concerned about rising tuition costs according to the Discover survey?

The survey found that 55% of parents are specifically concerned about rising tuition costs.

How many parents intend to take out student loans for college funding?

According to the survey, 41% of parents plan to take out student loans to help pay for their child's college education.

Has the interest in scholarships increased among parents for college funding?

Yes, the interest in scholarships increased by 7 percentage points from 2021 to 2022, with 54% of parents intending to apply.

What financial tool does Discover recommend for college planning?

Discover recommends using 'My College Plan' to help families compare college costs and evaluate potential career earnings.

Discover Financial Services

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