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Discover Partners With Artist and Influencer to Create Next Design for Discover® Student Cards
Rhea-AI Impact
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Rhea-AI Sentiment
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Tags
partnership
Rhea-AI Summary
Discover Financial Services announces a public voting event for students to select the next design for its Discover Student Cards. Beginning on July 18 and running until August 26, students can choose from three vibrant designs by artist Dana Komsky: 'Go with the Flow,' 'Rainbow Frogs,' and 'For the Foodies.' This initiative aims to engage customers in the card design process, reflecting Discover's commitment to innovation in the banking sector.
Positive
Engagement initiative inviting students to participate in the design selection.
Collaborative effort with artist Dana Komsky, appealing to a younger demographic.
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Discover invites public to vote between three original designs created by Dana Komsky
RIVERWOODS, Ill.--(BUSINESS WIRE)--
Starting today, Discover is inviting students to select the next design for the Discover Student Cards. Students can vote from three designs created by artist Dana Komsky and the design with the most votes will become an option for Discover cardmembers to select from in the coming months.
“While we have long offered a wide range of card designs, we wanted to take it a step further and invite Discover customers and students to be part of our selection process,” said Geeta Chandan, vice president of rewards and product strategy at Discover. “Dana brings a colorful, vibrant perspective to her designs that will resonate with students, and we are looking forward to bringing a new, unique design option for our cardmembers.”
The three designs include:
Go with the Flow: An abstract card design created using a fluid art painting technique.
Rainbow Frogs: Bright frogs bring the energy made with traditional colored pencils.
For the Foodies: A digitally drawn collection of snacks for late night study sessions.
“I’m thrilled to partner with Discover to bring cardmembers the next design for the Discover Student Cards,” said artist Dana Komsky. “I have a passion for inspiring people to think differently and express their true colors and am excited to bring my designs to Discover’s cardmembers.”
Discover Financial Services (NYSE: DFS) is a digital banking and payment services company with one of the most recognized brands in U.S. financial services. Since its inception in 1986, the company has become one of the largest card issuers in the United States. The company issues the Discover® card, America's cash rewards pioneer, and offers private student loans, personal loans, home loans, checking and savings accounts and certificates of deposit through its banking business. It operates the Discover Global Network® comprised of Discover Network, with millions of merchants and cash access locations; PULSE®, one of the nation's leading ATM/debit networks; and Diners Club International®, a global payments network with acceptance around the world. For more information, visit https://www.discover.com/company.
