Despegar and Shakira, the World's Iconic Artist, Team up to Inspire Latin Americans to Live Traveling

Rhea-AI Summary

Despegar, Latin America's leading travel tech company, has announced a partnership with Shakira for its new campaign: Dream, Choose, Travel. This collaboration aims to inspire and encourage Latin Americans to embrace travel.

Marcelo Grether, Despegar's Chief Commercial Officer, highlighted Shakira's Latin American roots and global influence as key reasons for selecting her as the campaign's ambassador. The campaign will launch soon, aiming to connect people through travel and memorable experiences.

Positive

• Despegar's partnership with Shakira can enhance brand visibility and appeal.
• Shakira's influence can potentially attract a broader audience to Despegar's services.
• The campaign aligns with Despegar's mission to inspire and connect people through travel.
• Strengthening brand association with a globally recognized artist may lead to increased market share.

Negative

• The PR lacks specific financial details regarding the partnership, making it hard to assess the immediate financial impact.
• There is no mention of how this partnership will directly translate into revenue growth or profitability.
• Potential high costs associated with partnering with a celebrity like Shakira could affect short-term financials.

The leading travel tech company in Latin America and the artist join forces in a new campaign with the aim of promoting the traveling spirit of Latin Americans

BRITISH VIRGIN ISLANDS--(BUSINESS WIRE)-- Despegar.com, Corp. (NYSE: DESP) (“Despegar” or the “Company”), Latin America’s leading travel technology company, today announced an exciting partnership with Shakira as part of its new campaign: Dream, Choose, Travel. A collaboration that marks a milestone in the world of travel and entertainment, merging two powerhouses with a common goal: to inspire and connect people through memorable experiences.

“Travel and music have the power to connect people, inspire them and create unforgettable moments. I’m happy to celebrate the launch of this campaign with Despegar,” says Shakira.

By joining forces, Despegar and Shakira celebrate their roots, exemplifying the entrepreneurial spirit and determination that characterizes Latin America, proving that dreams can come true. Just as Despegar has revolutionized the way millions of people decide on and enjoy their travel, Shakira has challenged the boundaries of art and music, establishing herself as one of the most influential and beloved artists of all time.

“We are proud to welcome Shakira to Despegar. Her Latin American roots, her enormous artistic influence and her admirable innovative and global vision make her the perfect ambassador for our brand. Together, we look forward to inspiring more people to travel and live unforgettable experiences,” says Marcelo Grether, Chief Commercial Officer of Grupo Despegar.

This new campaign will have its premiere soon and is the hallmark of a partnership that promises to mobilize the entire travel world, reaffirming Despegar's commitment to inspire, connect and enrich people's lives.

About Despegar.com

Despegar is the leading travel technology company in Latin America. For over two decades, it has revolutionized the tourism industry in the region through technology. With its continuous commitment to the development of the sector, Despegar today is comprised of a consolidated group that includes Despegar, Decolar, Best Day, Viajes Falabella, Viajanet Stays and Koin, and has become one of the largest travel companies in Latin America.

Despegar operates in 19 countries in the region, accompanying Latin Americans from the moment they dream of traveling until they share their memories. With the purpose of improving people's lives and transforming the shopping experience, Despegar has developed alternative payment and financing methods, democratizing the access to consumption and bringing Latin Americans closer to their next travel experience. Despegar’s common shares are traded on the New York Stock Exchange (NYSE: DESP). For more information, visit Despegar’s Investor Relations website https://investor.despegar.com/.

View source version on businesswire.com: https://www.businesswire.com/news/home/20240604025195/en/

IR Contact

Luca Pfeifer Investor Relations

Phone: (+1) 305 481 1785

E-mail: luca.pfeifer@despegar.com

Source: Despegar.com, Corp.

FAQ

What is the new campaign launched by Despegar and Shakira?

The new campaign is called Dream, Choose, Travel, aimed at inspiring Latin Americans to embrace travel.

When will the Despegar and Shakira campaign premiere?

The exact premiere date of the campaign has not been specified but it will be soon.

Why did Despegar choose Shakira for their new campaign?

Despegar chose Shakira due to her Latin American roots, artistic influence, and global vision, making her the perfect ambassador for their brand.

How will the partnership between Despegar and Shakira benefit the company?

The partnership is expected to enhance brand visibility, attract a broader audience, and align with Despegar's mission to inspire and connect people through travel.

What is the main goal of the Despegar and Shakira campaign?

The main goal is to inspire and encourage Latin Americans to embrace travel and create memorable experiences.