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Deckers Outdoor Corp (NYSE: DECK) is a globally recognized leader in the design, marketing, and distribution of innovative footwear, apparel, and accessories. The company’s product portfolio includes renowned brands such as UGG®, HOKA®, Teva®, Sanuk®, Koolaburra®, and AHNU®. These brands cater to both everyday casual lifestyle needs and high-performance activities, positioning Deckers as a versatile and influential player in the industry.
What Deckers Does: The company designs and sells a variety of casual and performance footwear, apparel, and accessories. Each of its brands has carved a niche in the market, appealing to a diverse global audience. UGG, for example, is celebrated for its luxurious sheepskin boots, while HOKA is acclaimed for its maximalist running shoes that offer superior cushioning and support.
Market Presence: Deckers' products are sold in more than 50 countries through a mix of wholesale channels, company-owned retail stores, and online platforms. This extensive distribution network ensures that their products are accessible to millions of consumers worldwide.
Recent Achievements: Deckers has recently celebrated several milestones and achievements. For instance, the HOKA brand launched the all-new Cielo X1, a cutting-edge road racing shoe that has been well-received by elite athletes. Additionally, UGG has reached a significant milestone by influencing one million acres of grasslands in Australia towards regenerative farmland, showcasing their commitment to sustainability.
Financial Performance: The company achieved record financial results for the third quarter of fiscal 2024, with significant revenue and earnings growth driven by the strong performance of HOKA and UGG. Deckers continues to maintain a robust balance sheet, with substantial stock repurchase programs reflecting confidence in its market position.
Leadership and Strategy: Recently, Deckers announced a leadership transition, with Dave Powers retiring as President and CEO, effective August 1, 2024, and Stefano Caroti stepping into the role. This planned transition underscores Deckers’ commitment to strategic succession planning and long-term growth.
Partnerships and Innovations: Deckers consistently pushes the envelope with innovative products and strategic partnerships. For example, the AHNU brand has introduced the Sequence 1 sneaker, blending performance and aesthetic to cater to modern consumers' demands.
With a 50-year history of building niche footwear brands into lifestyle market leaders, Deckers Outdoor Corp continues to attract loyal consumers globally, driving sustained growth and innovation in the footwear and apparel industry.
Deckers Brands (NYSE:DECK), a global leader in footwear, apparel, and accessories design, marketing, and distribution, has scheduled its third quarter fiscal 2025 earnings conference call for Thursday, January 30, 2025 at approximately 4:30 pm Eastern Time. The earnings call will be accessible through the company's investor relations website at ir.deckers.com, with the broadcast remaining available for at least 30 days after the call.
HOKA, a division of Deckers Brands (NYSE: DECK), has launched the Bondi 9, the latest iteration of its ultra-cushioned road-running shoe franchise. The new model features enhanced cushioning technology with supercritical foamed EVA, making it lighter, more resilient, and more dynamic than its predecessors.
Key improvements include an additional 2mm stack height, refined MetaRocker™, and a rearfoot-focused Active Foot Frame™ for better support and control. The shoe features a structured knit upper with zonal breathability and a 3D molded collar for improved comfort. The outsole incorporates durabrasion rubber for enhanced durability.
Priced at $170 MSRP, the Bondi 9 is now available at HOKA.com and authorized dealers worldwide. The launch is accompanied by the 'Everybody Bondi' campaign and a 9-week challenge initiative culminating in a 9-mile run.
UGG, a division of Deckers Brands [NYSE: DECK], has reopened its Feel House retail experience in Los Angeles, co-curated with Post Malone. The multi-sensory retail space, located on Melrose Avenue, features exclusive products, customization services, and interactive experiences. Open until November 24, the pop-up showcases UGG's latest collections, collaborations, and -edition items. The launch event featured notable celebrities and a special performance by Post Malone. The space includes exclusive giveaways, entertainment options, a cozy café, and custom product services by Clint Orms and Ana Rodriguez.
UGG, a division of Deckers Brands (NYSE: DECK), launches its second global campaign featuring Post Malone. The campaign, titled 'Post v. Post,' showcases the new Heritage Pull-On TrailGazer boots priced at $200. The campaign was created by Post Malone's friend Ramez 'Mezzy' Silyan, featuring a Western-style theme shot on 35mm film. The TrailGazer boots feature waterproof capabilities, temperature rating to -20ºC, and include UGG's signature elements like The Twin Seam and Sun Logo Shape. The partnership also includes plans to bring Feel House, UGG's multi-sensory retail experience, to Los Angeles.
UGG®, a division of Deckers Brands (NYSE: DECK), launches its holiday campaign 'Unbox Joy' featuring new and classic styles. The campaign showcases gift-worthy footwear including the Classic Mini Maxi Curly ($180), Classic Slip-On Atherson ($120), Tasman Alpine ($130), Disquette Atherson ($120), Tasman ($110), and Classic Mini II ($160). The collection emphasizes the brand's signature Twin Seam design and iconic Chestnut colorway, focusing on warmth, comfort, and versatility. The campaign draws inspiration from viral unboxing videos of customers receiving UGG® products.
Deckers Brands (NYSE: DECK) reported strong Q2 FY2025 results with net sales increasing 20.1% to $1.311 billion. The company's diluted EPS rose 39% to $1.59. HOKA brand sales grew 34.7% to $570.9 million, while UGG brand sales increased 13% to $689.9 million. Direct-to-Consumer net sales rose 19.9% to $397.7 million, and wholesale net sales grew 20.2% to $913.7 million. The company's gross margin improved to 55.9% from 53.4%. Based on strong performance, Deckers raised its FY2025 revenue guidance to approximately $4.8 billion and diluted EPS guidance to $5.15-$5.25.
Deckers Brands (NYSE:DECK), a global leader in innovative footwear, apparel, and accessories, has announced its upcoming conference call to review second quarter fiscal 2025 results. The call is scheduled for Thursday, October 24, 2024, at approximately 4:30 p.m. Eastern Time. Investors and interested parties can access the broadcast at ir.deckers.com. The company has confirmed that the broadcast will remain available for at least 30 days following the conference call, providing ample time for stakeholders to review the information presented.
UGG, a division of Deckers Brands [NYSE: DECK], announces a partnership with Post Malone for its Autumn/Winter 2024 campaign. The collaboration includes a global campaign featuring the UGG men's Weather Hybrid Collection and a partnership to bring Feel House, UGG's multi-sensory retail experience, to Los Angeles.
The campaign, titled 'Lead a Horse', showcases the Weather Hybrid collection, which includes refreshed versions of the iconic Neumel and Tasman silhouettes. The collection features waterproof capabilities and is designed for all-day, any-environment wear. The Tasman Weather Hybrid ($150) and Neumel Weather Hybrid ($180) are now available for purchase.
Post Malone, known for his distinctive style and genre-blending music, reflects UGG's values of individual expression, inspiration, and connection. The partnership also involves Post's creative community, including producer Ramez 'Mezzy' Silyan, stylist Catherine Hahn, and photographer Adam DeGross.
Deckers Brands (NYSE: DECK) announced stockholder approval of a six-for-one forward stock split and a proportionate increase in authorized common stock during its annual meeting on September 9, 2024. The amendment became effective on September 13, 2024. Every share of common stock outstanding on the September 6, 2024 record date will be split into six shares. Additional shares are expected to be distributed after market close on September 16, 2024, with trading on a post-split adjusted basis beginning at market open on September 17, 2024.
CEO Stefano Caroti stated that the split aims to make DECK stock ownership more affordable and attractive to a broader investor base, including employees. This move reflects the company's strategy to enhance stock liquidity and accessibility in the market.
Teva, a division of Deckers Brands (NYSE: DECK), has unveiled its Fall 2024 collection, introducing new functional performance and lifestyle products. The launch includes two new trail-ready styles: the Trailwinder ($130) and Ellwood Mid ($120), along with a fall-inspired color update to the Grandview GTX ($135). Teva is expanding its all-season trail category, leveraging its reinvigorated athlete program for product development and testing.
The collection also features lifestyle additions like the Auroris winterized boot ($160), ReEmber Mid Platform ($110), and Midform Boot Patchwork ($150). Teva continues to celebrate its 40th anniversary with revived heritage styles from the 2000s and 2010s, including the Hurricane XLT2 Revive ($75) and Original Universal Revive ($55).