Deckers Outdoor Corp - DECK STOCK NEWS

UGG, a division of Deckers Brands (NYSE: DECK), launches its second global campaign featuring Post Malone. The campaign, titled 'Post v. Post,' showcases the new Heritage Pull-On TrailGazer boots priced at $200. The campaign was created by Post Malone's friend Ramez 'Mezzy' Silyan, featuring a Western-style theme shot on 35mm film. The TrailGazer boots feature waterproof capabilities, temperature rating to -20ºC, and include UGG's signature elements like The Twin Seam and Sun Logo Shape. The partnership also includes plans to bring Feel House, UGG's multi-sensory retail experience, to Los Angeles.

UGG®, a division of Deckers Brands (NYSE: DECK), launches its holiday campaign 'Unbox Joy' featuring new and classic styles. The campaign showcases gift-worthy footwear including the Classic Mini Maxi Curly ($180), Classic Slip-On Atherson ($120), Tasman Alpine ($130), Disquette Atherson ($120), Tasman ($110), and Classic Mini II ($160). The collection emphasizes the brand's signature Twin Seam design and iconic Chestnut colorway, focusing on warmth, comfort, and versatility. The campaign draws inspiration from viral unboxing videos of customers receiving UGG® products.

Deckers Brands (NYSE: DECK) reported strong Q2 FY2025 results with net sales increasing 20.1% to $1.311 billion. The company's diluted EPS rose 39% to $1.59. HOKA brand sales grew 34.7% to $570.9 million, while UGG brand sales increased 13% to $689.9 million. Direct-to-Consumer net sales rose 19.9% to $397.7 million, and wholesale net sales grew 20.2% to $913.7 million. The company's gross margin improved to 55.9% from 53.4%. Based on strong performance, Deckers raised its FY2025 revenue guidance to approximately $4.8 billion and diluted EPS guidance to $5.15-$5.25.

Deckers Brands (NYSE:DECK), a global leader in innovative footwear, apparel, and accessories, has announced its upcoming conference call to review second quarter fiscal 2025 results. The call is scheduled for Thursday, October 24, 2024, at approximately 4:30 p.m. Eastern Time. Investors and interested parties can access the broadcast at ir.deckers.com. The company has confirmed that the broadcast will remain available for at least 30 days following the conference call, providing ample time for stakeholders to review the information presented.

UGG, a division of Deckers Brands [NYSE: DECK], announces a partnership with Post Malone for its Autumn/Winter 2024 campaign. The collaboration includes a global campaign featuring the UGG men's Weather Hybrid Collection and a partnership to bring Feel House, UGG's multi-sensory retail experience, to Los Angeles.

The campaign, titled 'Lead a Horse', showcases the Weather Hybrid collection, which includes refreshed versions of the iconic Neumel and Tasman silhouettes. The collection features waterproof capabilities and is designed for all-day, any-environment wear. The Tasman Weather Hybrid ($150) and Neumel Weather Hybrid ($180) are now available for purchase.

Post Malone, known for his distinctive style and genre-blending music, reflects UGG's values of individual expression, inspiration, and connection. The partnership also involves Post's creative community, including producer Ramez 'Mezzy' Silyan, stylist Catherine Hahn, and photographer Adam DeGross.

Deckers Brands (NYSE: DECK) announced stockholder approval of a six-for-one forward stock split and a proportionate increase in authorized common stock during its annual meeting on September 9, 2024. The amendment became effective on September 13, 2024. Every share of common stock outstanding on the September 6, 2024 record date will be split into six shares. Additional shares are expected to be distributed after market close on September 16, 2024, with trading on a post-split adjusted basis beginning at market open on September 17, 2024.

CEO Stefano Caroti stated that the split aims to make DECK stock ownership more affordable and attractive to a broader investor base, including employees. This move reflects the company's strategy to enhance stock liquidity and accessibility in the market.

Teva, a division of Deckers Brands (NYSE: DECK), has unveiled its Fall 2024 collection, introducing new functional performance and lifestyle products. The launch includes two new trail-ready styles: the Trailwinder ($130) and Ellwood Mid ($120), along with a fall-inspired color update to the Grandview GTX ($135). Teva is expanding its all-season trail category, leveraging its reinvigorated athlete program for product development and testing.

The collection also features lifestyle additions like the Auroris winterized boot ($160), ReEmber Mid Platform ($110), and Midform Boot Patchwork ($150). Teva continues to celebrate its 40th anniversary with revived heritage styles from the 2000s and 2010s, including the Hurricane XLT2 Revive ($75) and Original Universal Revive ($55).

Lolë Brands, a global apparel company, has acquired Sanuk, an iconic outdoor lifestyle footwear brand previously owned by Deckers Brands (NYSE: DECK). This marks Lolë's expansion into the footwear market and its second acquisition in the past year. Sanuk, known for its comfort and creativity, will benefit from renewed investment to build on its core strengths. Katie Pruitt, with over a decade of experience at Sanuk, has been appointed as Vice President and General Manager to lead the brand's future growth.

The partnership aims to evolve Sanuk's brand strategy, prioritizing direct-to-consumer and wholesale customers. Sanuk will relocate its operations to Los Angeles, CA. Both Lolë and Sanuk share a commitment to responsibly produced, innovative, and stylish designs, aligning with Lolë's portfolio of environmentally conscious consumer brands.

UGG®, a division of Deckers Brands [NYSE: DECK], has launched its Autumn/Winter 2024 'Feels Like UGG®' campaign. Shot in Seoul, South Korea, the campaign celebrates self-expression, community, and global connection. It features a diverse cast of creatives including HANNI, Alex Consani, and Young Mazino, showcasing new footwear and ready-to-wear styles.

The campaign, directed by We Are From L.A. and photographed by Samuel Bradley, highlights UGG's commitment to inclusivity and unconventional attitudes. It showcases the cast's journey through Seoul, emphasizing individual expression and collective celebration. The campaign also introduces new product lines ranging from $140 to $378, including clogs, slides, boots, and jackets.

UGG plans to engage fans through in-person activations and events, including the #UGGSeason social campaign starting September 21st and a multi-sensory retail space called FEEL HOUSE later in the year.