Dillard’s Launches Venita Aspen for Gianni Bini

Rhea-AI Summary

Dillard’s, Inc. (NYSE: DDS) announces the launch of a limited-edition capsule collection by style influencer Venita Aspen, available under its exclusive Gianni Bini brand. This collection features contemporary apparel, footwear, and swimwear with a spring theme, embodying a fashionable blend of structured and whimsical styles. Venita Aspen expresses her vision of fashion without rules, encouraging personal expression through diverse styles. Dillard’s VP Alexandra Dillard Lucie shares excitement for this collaboration, targeting trendy, style-conscious customers. The collection is now available at all Dillard’s locations and online.

Positive

• Launch of a limited-edition capsule collection by Venita Aspen under the Gianni Bini brand.
• Targets a style-conscious demographic with fresh, fashionable offerings.
• Available in all Dillard's locations and online, potentially increasing sales.

Negative

• Limited-edition nature may restrict long-term sales growth.
• -

LITTLE ROCK, Ark.--(BUSINESS WIRE)-- Dillard’s, Inc. (“Dillard’s”) (NYSE: DDS) is pleased to announce the launch of Venita Aspen for Gianni Bini, the first limited-edition capsule collection offered under Dillard’s exclusive Gianni Bini brand. Developed in partnership with Charleston, South Carolina-based style influencer, Venita Aspen, this exciting, fresh spring collection celebrates her love of fashion, beauty and creativity with versatile, of-the-moment pieces.

The Venita Aspen x Gianni Bini Andrea dress is available exclusively at Dillard's. (Photo: Business Wire)

“My spring collection is one that can be described as a structured, timeless + whimsical moment with a hint of vintage flare,” said Venita Aspen. She adds, “I hope to embody the beauty of the saying, 'fashion has no rules'. From pattern play, monochromatism, and everything in between, this collection will help you bring to life the fashion rules you choose to live by.”

Dillard’s Vice President Alexandra Dillard Lucie added, “We cannot imagine a more perfect way to launch our inaugural Gianni Bini capsule collection than with Venita Aspen. Our Gianni Bini client is a trend focused girl on the go, with a sense of style that is feminine and fun, yet effortlessly cool. This is Venita Aspen. We have loved working with Venita on this beautiful collection - and we are thrilled with the outcome!”

Beginning today, Venita Aspen for Gianni Bini is available in all Dillard’s locations and online at dillards.com. The line features limited-edition pieces in contemporary ladies’ apparel, footwear and swim.

About Venita Aspen

Venita Aspen is a Charleston, South Carolina native. Her journey has afforded her hands-on experience in the fashion, modeling and creative sectors. Her open-minded approach to life has allowed her a vast array of experiences, while her infectious personality has won her many friends and connections in the Charleston area and beyond. Follow Venita Aspen on Instagram @venitaaspen.

About Gianni Bini

Gianni Bini, Dillard’s largest ladies’ contemporary brand, was launched in 2001 in footwear and later extended to apparel. The mission of Gianni Bini is to always be on the forefront of fashion, offering styles that exude high quality and satiate the contemporary customer's constant craving for the newest, most cutting-edge trends. Gianni Bini aspires to always offer fresh, yet seasonally relevant collections that cater to all aspects of the contemporary woman’s life. Follow Gianni Bini on Instagram @giannibiniofficial.

View source version on businesswire.com: https://www.businesswire.com/news/home/20230313005184/en/

Dillard’s, Inc.

Julie Johnson Guymon

501-376-5965

julie.guymon@dillards.com

Source: Dillard’s, Inc.

FAQ

What is the new collection from Dillard’s featuring Venita Aspen about?

The new collection is a limited-edition capsule launched under the Gianni Bini brand, focusing on spring fashion.

When was the Venita Aspen collection for Gianni Bini launched?

The collection was launched today and is available at Dillard’s locations and online.

What types of products are included in the Venita Aspen for Gianni Bini collection?

The collection includes contemporary ladies’ apparel, footwear, and swimwear.

Which brand is Venita Aspen's collection released under?

Venita Aspen's collection is released under Dillard’s exclusive Gianni Bini brand.

Who is Venita Aspen in relation to Dillard’s?

Venita Aspen is a style influencer collaborating with Dillard’s for a limited-edition collection.