Dillard’s Launches Courtney Grow for Antonio Melani

Rhea-AI Summary

Dillard's, Inc. (NYSE: DDS) has launched a limited-edition capsule collection, Courtney Grow for Antonio Melani, designed in collaboration with influencer Courtney Grow. The collection features exclusive dresses, sportswear, coats, footwear, and handbags aimed at fresh transitional and fall styling. Available online and in 248 Dillard’s locations, this initiative is part of a strategy to enhance brand awareness and attract new clients through partnerships with influential tastemakers. Antonio Melani, Dillard's largest ladies' apparel brand, continues to curate high-end collections.

Positive

• Launch of a new limited-edition collection, Courtney Grow for Antonio Melani.
• Partnership with influencer Courtney Grow enhances brand visibility and engagement.
• Collection features exclusive and curated items for fall fashion, available online and in stores.

Negative

• None.

LITTLE ROCK, Ark.--(BUSINESS WIRE)-- Dillard’s, Inc. (“Dillard’s”) (“the Company”) (NYSE: DDS) is pleased to announce the launch of Courtney Grow for Antonio Melani, the Company’s latest limited-edition capsule collection debuting today under the exclusive Antonio Melani brand. Developed in collaboration with Utah-based, nationally known tastemaker, Courtney Grow, this beautiful line reflects Courtney’s inspiring touches of sophistication with a nod of edge to create a unique and unexpected feel.

Courtney Grow for Antonio Melani Cora Blouse & Jade Skirt. Available exclusively at Dillard's. (Photo: Business Wire)

Courtney Grow for Antonio Melani features exclusive dresses, sportwear, coats, footwear and a handbag - all beautifully curated for fresh transitional and fall styling. The limited-edition collection is available online at dillards.com with select pieces available in 248 Dillard’s locations.

Courtney was born and raised in southern California, where her love of shopping and fashion began. In fact, the grand opening of one of her favorite stores at the Mission Viejo Mall was such a moment for her, she skipped the first day of school her 5th grade year to shop. Courtney moved to Utah to attend college in 2006 where she met and married her husband, Wyatt. Now a full-time mother to four children and full-time fashion influencer, Courtney is thrilled to have found a way to work in the field she loves most. Courtney added, “For a gal who started doing this with the modest hope of one day no longer having to justify all my clothing purchases to my husband - to end up collaborating with Dillard’s to produce this beautiful collection is truly beyond unbelievable.” Follow Courtney Grow on Instagram @courtneygrow.

Courtney Grow for Antonio Melani is one of Dillard’s limited-edition partnerships with highly revered social media influencers, well known by highly engaged fashion followers. This initiative, which began in 2021, is intended to drive fashion excitement and brand awareness through unique and interesting tastemaker relationships, attracting new clients while solidifying loyalty to Dillard’s exclusive brands.

About Antonio Melani

Antonio Melani, Dillard’s largest ladies’ apparel brand, was launched in 2001 in footwear and later extended to apparel and handbags. The mission of Antonio Melani is to curate a high-end collection that evokes sophistication through tailoring, yet stays current through styling and attitude. Antonio Melani caters to the modern woman’s career and social schedule, with an emphasis on luxury fabrications. Antonio Melani is available in 248 Dillard’s locations and online at dillards.com. Follow Antonio Melani on Instagram @antoniomelaniofficial.

View source version on businesswire.com: https://www.businesswire.com/news/home/20220815005146/en/

Dillard’s, Inc.

Julie Johnson Guymon

501-376-5965

julie.guymon@dillards.com

Source: Dillard’s, Inc.

FAQ

What is the new collection launched by Dillard's?

Dillard's has launched the Courtney Grow for Antonio Melani collection, featuring exclusive fashion items.

Who is Courtney Grow in relation to Dillard's?

Courtney Grow is a fashion influencer who collaborated with Dillard's to create a limited-edition capsule collection.

Where can I buy the Courtney Grow for Antonio Melani collection?

The collection is available online at dillards.com and in 248 Dillard's locations.

What types of products are in the Courtney Grow for Antonio Melani collection?

The collection includes dresses, sportswear, coats, footwear, and handbags.

What is Dillard's strategy behind launching this collection?

Dillard's aims to drive fashion excitement and brand awareness through partnerships with influential social media figures.