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Census Announces Integration with Datadog for Reverse ETL Sync Alerting and Monitoring
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Rhea-AI Summary
Census has partnered with Datadog to enhance data quality for its Data Activation platform. This integration allows Census users to monitor real-time reverse ETL processes with custom alerts and dashboards. The features enable tracking of sync health and provide notifications for faster incident response, ensuring reliable data pipelines crucial for customer engagement. Users can utilize a recommended dashboard to oversee sync success rates and processed records across various business tools. This partnership aims to deliver heightened visibility and reliability in data activation flows.
Positive
Partnership with Datadog enhances data quality and monitoring capabilities.
Integration allows for real-time tracking of reverse ETL processes.
Custom alerts and dashboards improve incident response times.
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None.
Census Datadog integration ensures data quality for reverse ETL and data activation pipelines with custom alerts and anomaly detection
SAN FRANCISCO--(BUSINESS WIRE)--
Census, the leading Data Activation platform that syncs customer data from data warehouses to key business tools, today announced a new integration and partnership with Datadog (NASDAQ: DDOG), the monitoring and security platform for cloud applications. By adding Datadog monitoring, Census customers can track the health of real-time reverse ETL syncs using custom alerts and dashboards.
Example of Datadog dashboard monitoring Census data synchronization. (Graphic: Business Wire)
The Census Data Activation platform uses reverse ETL (extract, transform, load) to sync cloud data warehouses with business applications in real time. Sales, marketing, and success teams depend on high-quality data to execute customer outreach and personalization. Adding Datadog data quality and security monitoring enables users to guarantee the health of their business-critical data pipelines.
The Census Datadog integration includes a recommended dashboard, now available in the Datadog Integration Marketplace. Users can get started with this dashboard to monitor successful and unsuccessful sync runs, as well as records processed to every destination. Users can also set up alerts to notify team members for faster incident response.
While Census already provides custom alerting in its application, plus an entire suite of observability features, the new Datadog integration enables users to set up even more granular monitoring customized to their business needs. Datadog serves as the central hub of data monitoring and alerting across an organization’s data stack.
“Your real-time data powers real-time customer interactions, so you need reliable data pipelines,” said Jeff Sloan, Product Manager at Census. “By using Datadog to monitor Census syncs, users can add another layer of reliability and visibility to data activation flows. Using Datadog in addition to Census observability tools is the best way to head off surprises and prevent data issues before they become problems.”
Census turns data warehouses into a hub for marketing and business operations, empowering everyone with trustworthy and actionable data from a single source of truth. With its Data Activation platform, powered by reverse ETL (extract, transfer, and load), data teams can validate and publish analytics directly into all their applications in real time. Hundreds of companies like Canva, Figma, Loom, and Notion use Census to sync billions of records to empower their customer success, sales, and marketing teams. Census is backed by Andreessen Horowitz, Insight Partners, Sequoia, and Tiger Global. For more information, visit www.getcensus.com or follow @census on Twitter.
What is the recent partnership between Datadog and Census?
Census has partnered with Datadog to enhance data quality and monitoring for its Data Activation platform, allowing real-time tracking of ETL processes.
How does the Datadog integration benefit Census users?
The integration enables users to monitor sync health, set up custom alerts, and access dashboards for better data reliability.
When was the announcement about Census and Datadog integration made?
The announcement was made recently, detailing the partnership's benefits for data monitoring.
What features does the Census Datadog integration include?
It includes custom alerts, dashboards for monitoring sync success rates, and notifications for incident response.
Is Datadog monitoring critical for Census operations?
Yes, Datadog monitoring is crucial for ensuring the reliability of data pipelines and enhancing data activation flows.
