DayDayCook Names Food and Beverage Industry Stalwart Malik Sadiq as Chief Operating Officer

Rhea-AI Summary

DayDayCook (NYSEAM: DDC) has appointed Malik Sadiq as its Chief Operating Officer, effective immediately. Sadiq, who brings over 25 years of global food and beverage experience, including a tenure at Tyson Foods where he grew revenues to $2B, will focus on integrating and expanding DayDayCook's brands globally. His appointment is part of DDC's strategy to scale its recent acquisitions, Noma Lin, Yai’s Thai, and Omsom, and bolster its position as a leading Asian food brand.

CEO Norma Chu praised Sadiq's expertise in driving growth and operational efficiency, both organically and through M&A. Sadiq expressed enthusiasm for contributing to DDC's strategy of acquiring and scaling authentic Asian brands.

Positive

• Malik Sadiq appointed as Chief Operating Officer.
• Sadiq brings over 25 years of global food and beverage experience.
• Sadiq previously grew revenues at Tyson Foods to $2B.
• DDC has recently acquired Noma Lin, Yai’s Thai, and Omsom.
• CEO Norma Chu highlighted Sadiq's expertise in driving growth and operational efficiency.
• Sadiq will focus on integrating and expanding DayDayCook's brands globally.

Negative

• No immediate financial impact mentioned.
• Uncertainty about the integration success of recent acquisitions.
• Potential risk if Sadiq's strategies do not align with DDC's current operations.

Addition of proven executive in building global food brands positions DDC for rapid growth and expansion

NEW YORK--(BUSINESS WIRE)-- DDC Enterprise, Ltd., (NYSEAM: DDC) (“DayDayCook,” “DDC,” or the “Company”), a leading content-driven food consumer brand, today announced that Malik Sadiq has been named Chief Operating Officer, effective immediately. Mr. Sadiq will spearhead the integration and growth of DayDayCook’s brands globally, including the recent additions of Noma Lin, Yai’s Thai and Omsom.

“Malik joins the DayDayCook leadership team at an important and exciting time as we recently completed our third Asian foods acquisition in the U.S.,” said Norma Chu, DayDayCook’s Founder and CEO. “Malik brings unique experience of driving growth and operational efficiency -- both organically and through M&A – and will help the Company efficiently execute on our business plan. We look forward to the impactful contributions he will undoubtedly make to our team as DayDayCook continues its journey to become an Asian food powerhouse.”

Mr. Sadiq has more than 25 years of global food and beverage experience with more than 15 years at Tyson Foods. Most recently he was the Co-CEO and COO of LiveKindly Collective, a high-growth food company operating in 40 countries. Prior to this he was SVP of the International and Export divisions of Tyson Foods, growing revenue to $2B over his tenure. Mr. Sadiq received his Doctorate and Master’s in industrial engineering and a Bachelor’s in electrical engineering from the University of Arkansas, Fayetteville.

“I am very excited to join DDC and contribute to its strategy of acquiring authentic Asian brands and scaling for growth,” said Malik Sadiq. “DDC is uniquely positioned to drive this strategy because of its Asian origin and heritage. I am excited to bring my years of operating and M&A experience to drive DDCs strategy.”

About DayDayCook – A Leader in Food Innovation

Founded in 2012, DayDayCook is a leading content-driven consumer brand offering easy and convenient ready-to-heat, ready-to-cook and ready-to-eat Asian food products. The company focuses on innovative and healthy meal solutions with a fast-growing omnichannel sales network in China and the U.S., and through a strong online presence globally. The Company builds brand recognition through culinary and lifestyle content across major social media and e-commerce platforms.

Forward-Looking Statements

Certain statements in this announcement are forward-looking statements, including, for example, statements about completing the acquisition, anticipated revenues, growth and expansion. These forward-looking statements involve known and unknown risks and uncertainties and are based on the Company’s current expectations and projections about future events that the Company believes may affect its financial condition, results of operations, business strategy and financial needs. These forward-looking statements are also based on assumptions regarding the Company’s present and future business strategies and the environment in which the Company will operate in the future. Investors can find many (but not all) of these statements by the use of words such as “may,” “will,” “expect,” “anticipate,” “aim,” “estimate,” “intend,” “plan,” “believe,” “likely to” or other similar expressions. The Company undertakes no obligation to update or revise publicly any forward-looking statements to reflect subsequent occurring events or circumstances, or changes in its expectations, except as may be required by law. Although the Company believes that the expectations expressed in these forward-looking statements are reasonable, it cannot assure you that such expectations will turn out to be correct, and the Company cautions investors that actual results may differ materially from the anticipated results and encourages investors to review other factors that may affect its future results in the Company's registration statement and other filings with the SEC.

View source version on businesswire.com: https://www.businesswire.com/news/home/20240618735686/en/

Investors:

Head of Investor Relations

Kyle Gusé

kyle.guse@daydaycook.com

CORE IR

Matt Blazei

mattb@coreir.com

Media:

DDC Enterprise Ltd.

Chris Cheung

chris.cheung@daydaycook.com

Source: DDC Enterprise, Ltd.

FAQ

Who is the new COO of DayDayCook (NYSEAM: DDC)?

Malik Sadiq has been appointed as the new Chief Operating Officer of DayDayCook.

What experience does Malik Sadiq bring to DayDayCook (NYSEAM: DDC)?

Malik Sadiq has over 25 years of global food and beverage experience, including roles at Tyson Foods and LiveKindly Collective.

What is Malik Sadiq's role at DayDayCook (NYSEAM: DDC)?

As the new Chief Operating Officer, Malik Sadiq will focus on integrating and expanding DayDayCook's brands globally.

What recent acquisitions has DayDayCook (NYSEAM: DDC) made?

DayDayCook has recently acquired Noma Lin, Yai’s Thai, and Omsom.

What is DayDayCook's strategy following Malik Sadiq's appointment as COO?

DayDayCook aims to scale and grow its portfolio of authentic Asian brands with Malik Sadiq's expertise in operational efficiency and M&A.