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Decibel Announces International Expansion and IMC-GAP Certification

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Decibel Cannabis Company has achieved IMC-G.A.P certification, allowing international export of its cannabis products, marking a significant milestone in expanding its market reach. This certification opens sales channels, particularly in Israel, with initial exports expected in the second half of 2022. The CEO highlighted the international demand for premium cannabis and Decibel's readiness to meet this need. The company operates several production facilities across Canada, known for high-quality cultivars like Qwest and Qwest Reserve, as it seeks to enhance brand recognition globally.

Positive
  • Achieved IMC-G.A.P certification enabling international sales channels.
  • Initial export anticipated in H2 2022, targeting markets like Israel.
  • Higher demand for premium cannabis products positions Decibel favorably.
Negative
  • None.

CALGARY, AB, June 29, 2022 /PRNewswire/ - Decibel Cannabis Company Inc. (the "Company" or "Decibel") (TSXV: DB) (OTCQB: DBCCF), a premium cannabis producer, is pleased to announce that is has received its certification to export its cannabis products internationally.

"This is a very important milestone for the outlook of the Company as this certification unlocks untapped markets for Decibel. The opportunity allows the Company to provide its high-quality craft cannabis products internationally, while also setting the stage for the Decibel brands to develop international recognition and additional consumer exposure," said Paul Wilson, Chief Executive Officer.

Key Highlights

  • IMC-G.A.P certification enabling new international sales channels in Israel
  • Anticipated initial international export to occur in the second half of 2022

"After a number of ongoing conversations, we are well aware of the international demand for our cannabis products," said Adam Coates, Chief Revenue Officer. "As global cannabis markets expand, we've seen a clear demand for higher quality than what is currently available. Decibel is well positioned to deliver on this growing demand for premium cannabis outside of Canada."

To enable the international export the Company received its CUMCS Equivalency IMC-G.A.P. certification (the "Certification"). The Company will be required to maintain its Certification by demonstrating its continued compliance with the international regulations on an ongoing basis.

About Decibel

Decibel is uncompromising in the process and craftsmanship needed to deliver the highest quality cannabis products and retail experiences. Decibel has three operating production houses along with its wholly owned retail business, Prairie Records. The Qwest Estate in Creston, BC is a licensed and operating 26,000 square foot cultivation space which produces the widely championed, rare cultivar-focused brands Qwest and Qwest Reserve, which are sold in six provinces across Canada. Thunderchild Cultivation, is a licensed and operating 80,000 square foot indoor cultivation facility in Battleford, SK. The Plant, Decibel's extraction facility, in Calgary, AB has 15,000 square feet of Health Canada licensed extraction and product development space. This production house will fuel the growth of our brands Qwest, Qwest Reserve, and Blendcraft, into new and innovative product formats like concentrates, vapes, edibles and beyond.

Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

Forward Looking Information

This news release contains "forward-looking information" and "forward-looking statements" (collectively, "forward-looking statements") within the meaning of the applicable Canadian securities legislation. All statements, other than statements of historical fact, are forward-looking statements and are based on expectations, estimates and projections as at the date of this news release. Any statement that involves discussions with respect to predictions, expectations, beliefs, plans, projections, objectives, assumptions, future events or performance (often but not always using phrases such as "expects", or "does not expect", "is expected", "anticipates" or "does not anticipate", "plans", "budget", "scheduled", "forecasts", "estimates", "believes" or "intends" or variations of such words and phrases or stating that certain actions, events or results "may" or "could", "would", "might" or "will" be taken to occur or be achieved) are not statements of historical fact and may be forward-looking statements.

In this news release, forward-looking statements relate to, among other things, the Company's expectations regarding its ability to meet consumer demand internationally and to develop international recognition and additional consumer exposure, the timing of the Company's first international export, the Company's ability to meet the requirements related to international export; the Company's ability to grow Qwest, Qwest Reserve and Blendcraft brands into new and innovative product formats, variations and its other business plans and expectations. Forward-looking statements are necessarily based upon a number of estimates and assumptions that, while considered reasonable, are subject to known and unknown risks, uncertainties, and other factors which may cause the actual results and future events to differ materially from those expressed or implied by such forward-looking statements. Such factors include, but are not limited to: risks relating to delays, regulatory changes and impacts, capital requirements, construction impacts, displacement requirements and unforeseen requirements resulting from the COVID-19 pandemic, the ability to obtain and maintain licences to retail cannabis products; review of the Company's production facilities by Health Canada and maintenance of licences (including any amendments thereto) from Health Canada and international bodies; future legislative and regulatory developments involving cannabis; inability to access sufficient capital from internal and external sources, and/or inability to access sufficient capital on favourable terms; the labour market generally and the ability to access, hire and retain employees; general business, economic, competitive, political and social uncertainties; the satisfaction of conditions precedent under the Company's credit facilities; timing and completion of construction and expansion of the Company's production facilities and retail locations; and the delay or failure to receive board, regulatory or other approvals, including any approvals of the TSX Venture Exchange, as applicable. There can be no assurance that such statements will prove to be accurate, as actual results and future events could differ materially from those anticipated in such statements. Accordingly, readers should not place undue reliance on the forward-looking statements and information contained in this news release. Except as required by law, the Company assumes no obligation to update the forward-looking statements of beliefs, opinions, projections, or other factors, should they change, except as required by law.

These forward-looking statements are made as of the date of this press release and the Company disclaims any intent or obligation to update any forward-looking statements, whether as a result of new information, future events or results or otherwise, other than as required by applicable securities laws.

Cision View original content to download multimedia:https://www.prnewswire.com/news-releases/decibel-announces-international-expansion-and-imc-gap-certification-301577787.html

SOURCE Decibel Cannabis Company Inc.

FAQ

What milestone did Decibel Cannabis Company achieve on June 29, 2022?

Decibel Cannabis Company received IMC-G.A.P certification, allowing international export of its cannabis products.

What markets can Decibel Cannabis Company access with its new certification?

The certification opens new sales channels, particularly in Israel.

When is Decibel Cannabis Company expected to begin its international exports?

Initial international exports are anticipated in the second half of 2022.

What does the IMC-G.A.P certification signify for Decibel Cannabis Company?

The certification signifies compliance with international regulations, enabling the company to export its products globally.

How does Decibel Cannabis Company plan to expand its market presence internationally?

Decibel aims to deliver high-quality cannabis products internationally, developing its brands for greater consumer exposure.

DECIBEL CANNABIS CO INC

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