Introducing The DoorDash Commerce Platform for Merchants

Rhea-AI Summary

DoorDash (DASH) has unveiled the DoorDash Commerce Platform, a suite of new products designed to help merchants manage and grow their in-store and online businesses. The platform includes five core products: Drive On-Demand, Online Ordering, Phone Ordering, Tableside Order & Pay, and Customer Support Solutions.

Additionally, DoorDash introduced Online Ordering Mobile Apps, allowing restaurants to create their own branded native mobile apps. The company also reimagined its Business Manager App with expanded features to help merchants streamline daily operations and support growth.

These new offerings aim to empower local merchants to succeed in the digital world by providing tools to drive sales, improve operations, and build direct relationships with customers.

Positive

• Introduction of the DoorDash Commerce Platform to help merchants manage and grow their businesses
• Launch of Online Ordering Mobile Apps for restaurants to create branded native mobile apps
• Expansion of Business Manager App features for streamlined operations and growth support
• Potential for increased customer loyalty and order frequency through branded mobile apps
• Reported 71% higher reorder rate for mobile app customers compared to web customers (3Natives case study)

Negative

• None.

Insights

Tech Industry Analyst

DoorDash's new Commerce Platform represents a significant strategic shift, positioning the company as a comprehensive technology provider for merchants. This move could substantially increase DoorDash's revenue streams and market share. The platform's diverse offerings, including Drive On-Demand, Online Ordering and custom mobile app development, address critical needs in the digital commerce landscape. By enabling merchants to create direct channels and own customer relationships, DoorDash is fostering stronger, potentially more lucrative partnerships. The AI-powered phone ordering system and Tableside Order & Pay features showcase DoorDash's commitment to cutting-edge technology integration. This platform could be a game-changer in the competitive food delivery and restaurant tech space, potentially driving long-term growth for DoorDash beyond its core delivery business.

Restaurant Industry Consultant

DoorDash's Commerce Platform is a timely response to the evolving needs of the restaurant industry. Post-pandemic, restaurants are seeking ways to reduce dependency on third-party platforms and build direct customer relationships. The platform's commission-free online ordering and branded mobile app options are particularly attractive, potentially helping restaurants improve margins. The integration of loyalty programs within these tools is important for customer retention. However, the success of this platform will depend on its ease of use and the level of support DoorDash provides to merchants during implementation. While this move could strengthen DoorDash's position with restaurant partners, it may also face challenges from established restaurant tech providers. The platform's adoption rate and its impact on DoorDash's core delivery business will be key metrics to watch in the coming quarters.

New platform for merchants to manage and grow their in-store and online businesses or build their own first-party mobile apps, as well as an updated Business Manager App to streamline operations

SAN FRANCISCO--(BUSINESS WIRE)-- Today, DoorDash announced a suite of new products to help merchants manage and grow their businesses on their own channels. As the needs of our merchant partners continue to evolve, we’re committed to helping them thrive in the digital world by offering innovative tools that drive sales and improve operations, while also meeting the needs of today's consumers.

DoorDash Commerce Platform (Graphic: Business Wire)

The new products and features unveiled today include:

• The DoorDash Commerce Platform where merchants can grow, run, and operate their businesses on their own channels - in-store and online;
• Online Ordering Mobile Apps provides merchants with the ability to create their own branded iOS or Android mobile app;
• The reimagined DoorDash Business Manager App which merchants can use to manage their businesses – wherever they are – with an array of new features

“At our core, DoorDash is a merchant-focused company. Our mission has always been to develop products and services that empower local merchants to succeed,” said Prabir Adarkar, President and Chief Operating Officer. “The restaurant industry has faced significant challenges in recent years, and it's more important than ever for merchants to find innovative ways to grow their sales and increase profitability. The DoorDash Commerce Platform is designed to meet this need by offering a comprehensive set of tools that allow merchants to create direct channels — whether through online, phone, or in-store ordering — and build lasting, direct relationships with their customers.”

A new platform to help merchants operate and grow their business on their own channels

The DoorDash Commerce Platform consists of five core products. Merchants can explore each of the products to integrate into their business, customizing them to suit their needs and operate on their own channels - whether that’s in-store, or online. The products include:

• Drive On-Demand - The ability to offer delivery through their own app or website.
• Online Ordering - A way to provide commission-free, digital sales and branding on their website or own branded app.
• Phone Ordering - An AI-powered call-in ordering system, with menu recommendations.
• Tableside Order & Pay - An option for customers to scan a QR code with their phone for increased order efficiency.
• Customer Support Solutions - A dedicated delivery support platform for customer inquiries.

“We’re always looking to meet our customers where they are and make the online ordering experience easy to use,” said Joseph Kim, U.S. CEO at bb.q Chicken. “Through our partnership with DoorDash, which powers both our Online Ordering experience and mobile app, customers can now seamlessly place orders for pick-up and delivery, while also earning and redeeming loyalty points through our new bb.q rewards program. This is a huge step forward in bb.q’s digital transformation, making things more convenient and enjoyable for our customers and driving business for bb.q Family franchisees.”

Merchants can create their own branded mobile app to connect with customers directly

DoorDash also introduced Online Ordering Mobile Apps, allowing restaurants to create their own branded native mobile app to help increase customer loyalty and order frequency. Part of the DoorDash Commerce Platform, branded mobile apps offer restaurants a cohesive experience between their marketing and ordering websites, meeting customers across more touch points on their owned channels, and encouraging loyal customers to order directly from their favorite restaurants, right from their phone.

With each of these products, merchants can drive more sales on their own channels, scale their operations, and continue to deliver a best-in-class customer experience to guests anywhere they engage with their brand.

“We had been contemplating the idea of online ordering for some time but hadn't explored it deeply. We worked with DoorDash to implement a Smart ‘Order Online’ Button displayed on every page, and an ‘Order Now’ pop-up that appears on the main landing page,” said Jaclyn Bambino, Chief Brand Officer at 3Natives. “We’ve seen mobile app customers reorder 71% more often than web customers, and have been impressed with the performance of the Online Ordering platform.”

Helping merchants run their DoorDash business anywhere, anytime

Owners and managers of small and medium-sized businesses are often overwhelmed and lack the time and data to make real-time operating decisions for their off-premise businesses. In today’s digital era, DoorDash knows some things are easier or faster to do on your phone. With the Business Manager App, busy store managers and owners can manage their DoorDash business from their pocket – not just when they sit at the computer.

Building on merchant feedback, DoorDash has added expanded features to help merchants streamline daily operations and support growth. Along with its existing business and order management capabilities, the reimagined Business Manager App includes:

• Quick access to payouts and sales tracking
• Marketing campaign management and reporting
• A personalized homepage feed with recommended actions for their stores on DoorDash

“As a busy restaurant owner, I know how important it is to be efficient and flexible when running a business,” said Kevin Garry, Owner & Managing Partner at L’Artusi, b’artusi, Via Porta & L’Artusi Supper Club. “The DoorDash Business Manager App will help us streamline our operations and also identify additional opportunities to grow our online businesses. Sometimes I want to quickly look up business metrics on my phone rather than waiting until I'm at my computer – so I’m most excited to quickly access payouts and track incoming sales with the Business Manager App's latest set of features."

Learn more about this new suite of products here or sign up in the Merchant Portal.

View source version on businesswire.com: https://www.businesswire.com/news/home/20240925505587/en/

press@doordash.com

Source: DoorDash

FAQ

What new products did DoorDash (DASH) announce in its Commerce Platform?

DoorDash announced five core products in its Commerce Platform: Drive On-Demand, Online Ordering, Phone Ordering, Tableside Order & Pay, and Customer Support Solutions.

How can merchants benefit from DoorDash's (DASH) new Online Ordering Mobile Apps?

Merchants can create their own branded native mobile apps to increase customer loyalty, order frequency, and drive more direct sales on their own channels.

What new features were added to DoorDash's (DASH) Business Manager App?

The Business Manager App now includes quick access to payouts and sales tracking, marketing campaign management and reporting, and a personalized homepage feed with recommended actions for stores.

How does DoorDash's (DASH) new Commerce Platform aim to help local merchants?

The platform aims to empower local merchants by providing tools to drive sales, improve operations, and build direct relationships with customers in the digital world.