JDDJ Teams Up with 150,000 Stores to Boost Sales of Agricultural Specialties

Rhea-AI Summary

Dada Group's (Nasdaq: DADA) JDDJ and Shop Now have launched JD's first Shopping Festival of Agricultural Specialties, running from September 7-25, 2022. The festival features over 150,000 stores across 1,700 cities offering billions of yuan in consumption vouchers for agricultural products. Marketing campaigns like 'Fruit Festival' and 'Fresh Food Week' aim to enhance sales of fresh produce, seafood, and more. The initiative promotes consumer purchases through additional discounts, while Dada Now riders are engaging consumers with promotional leaflets during deliveries.

Positive

• Collaboration with 150,000 stores enhances market reach.
• Billions of yuan in consumption vouchers incentivize consumer spending.
• Innovative marketing campaigns drive sales growth for agricultural specialties.

Negative

• None.

SHANGHAI, Sept. 15, 2022 /PRNewswire/ -- JD's first Shopping Festival of Agricultural Specialties kicked off on September 7. As part of the festival, Dada Group's (Nasdaq: DADA) JDDJ and Shop Now are providing on-demand retail and delivery services, together with more than 150,000 stores in 1,700 cities and counties. From September 7^th to 25^th, consumption vouchers worth billions of yuan RMB for agricultural specialties will be doled out to consumers.

In addition to vouchers, JDDJ and Shop Now created a series of marketing campaigns including the "Fruit Festival" and "Fresh Food Week," introducing more high-quality agricultural specialties to consumers and increasing the sales for physical stores.

During the festival, consumers will receive more discounts on various farm products, including fresh fruits and vegetables, seafood, cereals and oils, tea and honey.

Dada Now riders will distribute leaflets when delivering the orders, in order to attract more consumers to join the Shopping Festival. Through innovative omni-channel marketing approaches, JDDJ and Shop Now are leveraging their capabilities to assist both farmers and traditional stores in achieving income growth.

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SOURCE DADA GROUP

FAQ

What is the purpose of Dada Group's Shopping Festival of Agricultural Specialties?

The festival aims to boost sales of agricultural products through discounts and consumption vouchers.

When does Dada Group's Shopping Festival take place?

It runs from September 7 to September 25, 2022.

How many stores are involved in Dada Group's Shopping Festival?

Over 150,000 stores across 1,700 cities are participating.

What type of promotions are offered during Dada Group's festival?

The festival includes billions of yuan in consumption vouchers and various marketing campaigns.

What products are highlighted in Dada Group's Shopping Festival?

Products include fresh fruits, vegetables, seafood, cereals, oils, tea, and honey.