Gift sales soar on JDDJ as the Qixi Festival arrives

Rhea-AI Summary

Dada Group has reported a significant surge in sales via its on-demand retail platform, JDDJ, during the Qixi Festival in China. Sales of fresh flowers jumped by 60% week-on-week, while makeup kits saw a remarkable increase of 113%. This surge is attributed to busy consumers opting for quick delivery options. Additionally, the festival has triggered a notable rise in sales of higher-end products, with watch sales increasing almost fivefold. The data reflects changing consumer behaviors, particularly couples preferring home dining over going out.

Positive

• Sales of fresh flowers increased by 60% week-on-week.
• Sales of makeup kits surged by 113% week-on-week.
• Higher-end product sales, such as watches, jumped almost fivefold.
• Pre-made food sales were 10 times higher than the previous week.

Negative

• None.

• Sales of flowers and makeup kits up 60% and 113% week-on-week, respectively.
• On-demand retail can be a "life saver" for those who are too busy, or just less prepared choosing a gift.

SHANGHAI, Aug. 4, 2022 /PRNewswire/ -- Tis the season for lovers in China, as this year's Qixi – known as the Chinese equivalent of Valentine's Day, falls on August 4. JDDJ, the on-demand retail platform operated by Dada Group (Nasdaq: DADA), provides a perspective through what consumers are buying to observe how the Chinese people celebrate this special day.

As this year's Qixi coincides with a regular work day, some may be too busy at work to prepare a gift in time for his or her special one. JDDJ can be a life saver as consumers' online orders can be fulfilled within an hour.

Data on JDDJ and Shop Now from last week shows, sales of fresh flowers increased by 63% compared to the previous week. But flower is not the only product category on the lovers' shopping list – cosmetics, skincare, as well as consumer electronics are among the bestsellers for Qixi gifts. Sales of makeup kits and perfumes achieved a growth of 113% and 63% week-on-week, respectively. The festival is also driving sales of those products with a higher price tag – the watch sales, for instance, have leapt almost fivefold.

Another interesting finding from the data is that couples may prefer staying home over dining out this year, as pre-made food sales last week were surprisingly 10 times higher than the week before. But couples in long-distance relationship who cannot eat together this year are also leveraging on-demand retail to show their care and love, as JDDJ sees an eminent surge in the number of orders placed in one city but to be delivered in another.

 

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SOURCE DADA GROUP

FAQ

What were the sales increases for Dada Group's JDDJ platform during Qixi 2022?

Sales of fresh flowers increased by 60% week-on-week, and makeup kits surged by 113%.

How is Dada Group's on-demand retail helping consumers during the Qixi Festival?

JDDJ facilitates quick deliveries, fulfilling online orders within an hour, ideal for busy consumers.

What products saw significant sales growth during Qixi 2022?

Cosmetics, skincare, consumer electronics, and pre-made food saw significant sales increases.

Did watch sales increase during the Qixi Festival?

Yes, watch sales increased almost fivefold during the festival.

How are long-distance couples using Dada Group's services during Qixi?

They are placing orders for delivery in different cities to show care and love.