Dada Group 6.18 Record Sales: JDDJ Reported Peak-Day Transaction Volume Over RMB 300 Million

Rhea-AI Summary

Dada Group (Nasdaq: DADA), China’s top local on-demand delivery and retail platform, achieved record sales during the 2021 6.18 Shopping Festival, held from June 1 to June 20. Transaction volumes on JDDJ doubled compared to last year, with sales reaching over RMB 300 million on June 18, marking a single-day fresh sales record. JDDJ’s expansion into lower-tier cities saw sales soar over 500%. Notably, Walmart led supermarket sales, and the Dada Now platform maintained a delivery fulfillment rate of over 99%. The company's smart logistics system boosted operational efficiency during the festival.

Positive

• Transaction volumes on JDDJ doubled year-over-year during the 6.18 Shopping Festival.
• Sales surpassed RMB 300 million on the peak day, June 18, setting a record.
• Lower-tier city sales increased by over 500%, showcasing market expansion.
• Dada Now achieved a delivery fulfillment rate exceeding 99%.
• Sales of iPhone 12 were five times higher than during last year's Double 11 Festival.
• Dada's Smart Distribution SaaS improved efficiency by about 20% for merchants.

Negative

• None.

SHANGHAI, June 21, 2021 /PRNewswire/ -- Dada Group (Nasdaq: DADA) ("Dada"), China's leading local on-demand delivery and retail platform, today announced record sales during the 2021 6.18 Shopping Festival (the "Festival"), China's major mid-year online shopping event, held from June 1 to June 20, 2021.

Dada's on-demand retail platform, JDDJ, reported that transaction volumes doubled from June 1 to June 18, 2021 compared to the same period last year. Sales in several categories, including mobile phones, digital devices, cosmetics products and home appliances, all increased by more than double over last year. At the festival's peak, June 18th, JDDJ exceeded RMB 300 million, setting a single day record for fresh sales. On the same day, the number of orders delivered by Dada Now, Dada's on-demand delivery platform, far exceeded last year. Of note, digital devices and catering were the fastest growing categories. Dada Now achieved an overall delivery fulfillment rate of more than 99%.

During this year's 6.18 Shopping Festival, one-hour home delivery provided by JDDJ, covered more than 1,500 counties and cities across China. Consumption in lower-tier cities was further stimulated by the on-demand economy. During the Festival, sales in some lower-tier cities increased by more than 500% year-on-year. Sales of digital devices, health care products, baking gifts, pet toys, and cosmetics in lower-tier cities, all increased by more than 400% compared with last year on the JDDJ platform.

On June 18, 2021, a consumer in Xiamen placed an order on the JDDJ platform for a bottle of sweet white wine from a JD Liquor World at midnight, and it only took 3 minutes and 10 seconds to be delivered. Based on the deepening omni-channel strategic cooperation between Dada Group and JD.com, more than 60,000 retail stores launched on JD.com through JDDJ on June 18. During the Grand Promotion, sales of these offline stores on JD.com were 4.6 times that of the Double 11 Shopping Festival last year.

Among supermarkets on JDDJ, Walmart remained the sales leader at chain supermarkets for the fifth consecutive year. Sales of Yonghui Supermarket in the lower-tier cities were 2.1 times greater than the same period last year. CR Vanguard's sales increased 2.2 times, and sales from their boutique supermarkets increased 4 times compared to the same period last year. Leading chain retailers and brand owners such as Jiajiayue and BBG Supermarket, Lenovo Lecoo, Watsons, Gialen, Apple, Huawei and Xiaomi each delivered doubled growth or greater, in sales on JDDJ's platform. On the peak day of the 6.18 festival, sales of the iPhone 12 were five times that of the Double 11 Festival last year.

In terms of the intra-city delivery, Dada Now's Dedicated Delivery service is designed specifically for chain merchants, providing customized solutions to help them reliably guarantee online order fulfillment during the shopping festivals. During the 6.18 festival, the service fulfilled all of Sam's Club omni-channel orders, allowing Sam's Club members to enjoy a premium and convenient shopping experience. Delivery orders from Sam's Club were 2.8 times more than the same period last year.

For orders that require faster delivery times, Dada Now riders delivered products to consumers within 30 minutes on average, during this year's Festival. High-value orders such as digital devices, home appliances and certificate documents, were automatically matched with Credit Riders for delivery, ensuring the a seamless and safe delivery experience. During the 6.18 promotion, the number of active Credit Riders on Dada Now increased by nearly 50% year-on-year.

At the same time, Dada's Smart Distribution SaaS (Software as a Service) system, which is based on Dada Now's self-developed smart logistics system and big data platform, offers merchants rider management, smart delivery, and crowdsourcing business for different delivery scenarios. The system digitally empowers merchants by reducing costs and increasing efficiency. Dada Smart Distribution SaaS system helped chain merchants and distribution service providers such as JD Liquor World, to increase the efficiency of its own rider team by about 20% and shorten the average order delivery time by about 8 minutes during the 6.18 Festival.

About Dada Group

Dada Group is a leading platform of local on-demand retail and delivery in China. It operates JDDJ, one of China's largest local on-demand retail platforms for retailers and brand owners, and Dada Now, a leading local on-demand delivery platform open to merchants and individual senders across various industries and product categories. The Company's two platforms are inter-connected and mutually beneficial. The Dada Now platform enables improved delivery experience for participants on the JDDJ platform through its readily accessible fulfillment solutions and strong on-demand delivery infrastructure. Meanwhile, the vast volume of on-demand delivery orders from the JDDJ platform increases order volume and density for the Dada Now platform. In June 2020, Dada Group began trading on the Nasdaq Global Market, under the ticker symbol "DADA."

View original content to download multimedia:http://www.prnewswire.com/news-releases/dada-group-6-18-record-sales-jddj-reported-peak-day-transaction-volume-over-rmb-300-million-301316911.html

SOURCE Dada Group

FAQ

What were Dada Group's sales figures during the 2021 6.18 Shopping Festival?

Dada Group reported over RMB 300 million in sales on June 18, 2021, during the 6.18 Shopping Festival.

How did Dada's transaction volumes change during the 6.18 Shopping Festival in 2021?

Transaction volumes on Dada's platform, JDDJ, doubled from the same period last year.

What is the significance of the 6.18 Shopping Festival for Dada Group?

The 6.18 Shopping Festival represents a major mid-year online shopping event, significantly boosting Dada's sales and visibility.

Which retailers saw the most sales on Dada's platform during the festival?

Walmart remained the sales leader, with other retailers like Yonghui Supermarket and CR Vanguard also seeing substantial increases.

How did Dada Now perform during the 2021 6.18 Shopping Festival?

Dada Now achieved an overall delivery fulfillment rate of over 99%, with a notable increase in delivery orders.

What improvements did Dada Group implement for the 2021 shopping festival?

The Smart Distribution SaaS system enhanced operational efficiency for merchants by about 20%.