Caesars Sportsbook & Casino Adds Vince Vaughn to the Empire
Caesars Entertainment has selected Vince Vaughn as the new face of its iCasino platforms, enhancing its marketing strategy. Vaughn, known for his love of gaming and Las Vegas, will feature in upcoming campaigns alongside stars like JB Smoove and the Manning family. This partnership leverages Vaughn's previous involvement with Caesars and the World Series of Poker, promoting features such as easy app usage and integrated rewards. Caesars Sportsbook is operational in 27 states and emphasizes responsible gaming across its platforms.
- Vince Vaughn's celebrity status may attract more users to Caesars iCasino.
- Partnership builds on Vaughn's previous relationship with Caesars and World Series of Poker.
- None.
Award-winning actor makes national commercial debut as "Prince Vaughn," the face of Caesars iCasino
LAS VEGAS, Oct. 24, 2022 /PRNewswire/ -- Caesars Sportsbook & Casino, a division of Caesars Entertainment, Inc. (NASDAQ: CZR) ("Caesars"), today announced the launch of actor Vince Vaughn as the face of Caesars iGaming and Casino platforms. Taking the reins as the Sultan of Slots and the Ruler of Roulette, the newly dubbed "Prince Vaughn" will appear in upcoming marketing campaigns, promotions, and social media content. In addition, Vaughn will be an important part of experiences and events for Caesars Rewards members going forward.
"Vince Vaughn is the ideal Prince of our iCasino brand," said Sharon Otterman, Chief Marketing Officer of Caesars Digital. "Prince Vaughn represents the entertainment and experience that our customers have with our app."
Prince Vaughn makes his debut in the star-studded spot, "Full Caesar," alongside actor and comedian JB Smoove and the legendary first family of football, the Mannings (Archie, Cooper, Eli, and Peyton). Now airing, the spot features the group having a "typical" Caesars experience: enjoying a Caesars Rewards meal with friends and family at a Caesars Rewards location.
"Working with Caesars is special for me," said Vince Vaughn. "With my long history of love for Las Vegas and gaming, I am excited to be part of the royal family with Caesar and Cleo."
Vaughn will highlight the Caesars Sportsbook & Casino app's integration with Caesars Rewards, its easy-to-use features, fast payouts, and ways to enjoy classic and new casino games, including Slots, Roulette, and Blackjack.
This partnership builds upon the previously established relationship between Caesars and Vaughn through his affiliation with the World Series of Poker (WSOP®). An avid poker fan, Vaughn recently served as Celebrity Master of Ceremonies for the 2022 WSOP on the Las Vegas Strip.
Caesars Sportsbook & Casino is currently live in 27 states and North American jurisdictions—19 of which are mobile and five of which offer iGaming. Caesars Sportsbook operates the largest number of retail sportsbooks across the United States and is the only app that rewards sports bettors and casino players with every wager through the legendary customer loyalty program, Caesars Rewards. As it expands into new markets, the Caesars Sportsbook & Casino app continues to provide access to best-in-class responsible gaming tools in place to encourage responsible play, including Deposit Limits, Spending Limits, Daily Time Limits, and Cool Off Time Limits.
For real-time industry updates and to stay up to date on content featuring Prince Vaughn, players can engage with the Caesars Sportsbook & Casino social handles @CaesarsCasino and @CaesarsSports on Twitter, Instagram, and Facebook.
About Caesars Entertainment, Inc.
Caesars Entertainment, Inc. (NASDAQ: CZR) is the largest casino-entertainment Company in the U.S. and one of the world's most diversified casino-entertainment providers. Since its beginning in Reno, NV, in 1937, Caesars Entertainment, Inc. has grown through development of new resorts, expansions and acquisitions. Caesars Entertainment, Inc.'s resorts operate primarily under the Caesars®, Harrah's®, Horseshoe®, and Eldorado® brand names. Caesars Entertainment, Inc. offers diversified gaming, entertainment and hospitality amenities, one-of-a-kind destinations, and a full suite of mobile and online gaming and sports betting experiences. All tied to its industry-leading Caesars Rewards loyalty program, the Company focuses on building value with its guests through a unique combination of impeccable service, operational excellence and technology leadership. Caesars is committed to its employees, suppliers, communities and the environment through its PEOPLE PLANET PLAY framework. Know When To Stop Before You Start.® Gambling Problem? Call 1-800-522-4700. For more information, please visit. www.caesars.com/corporate. If you or someone you know has a gambling problem, crisis counseling and referral services can be accessed by calling or texting 1-800-GAMBLER (1-800-426-2537).
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SOURCE Caesars Entertainment, Inc.
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