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The Bright Side of Office: Opportunities in the Urban Core

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Cushman & Wakefield released a report on the positive outlook for office spaces in North American urban centers, citing demographic shifts, occupier demand, and employment forecasts. The report highlights the return of population out-migration trends to long-term norms, indicating a promising future for the office sector.
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Urban centers are traditionally the hub of business activities and the resilience of office space demand is a key indicator of economic health. The normalization of population out-migration trends suggests a return to pre-pandemic levels of urban density. This has direct implications for the commercial real estate market, particularly office spaces. An increase in urban population typically leads to higher demand for office space, which can drive up rental prices and reduce vacancy rates, positively affecting the revenues of companies that invest in or manage commercial properties.

Furthermore, a stable employment forecast supports the notion that businesses are continuing to invest in urban centers, which can lead to increased demand for office space. Companies in the commercial real estate sector could see an uptick in leasing activity, leading to potential growth in their stock prices. Investors may view these trends as indicators of a recovering sector, potentially increasing their confidence in the market.

The report from Cushman & Wakefield highlights a potential shift in investor sentiment regarding the office real estate market. The positive demographic and employment trends are likely to influence the performance of Real Estate Investment Trusts (REITs) that focus on urban office properties. As occupier demand increases, the net operating income for these REITs could see an uptick, which is a critical factor in assessing their financial health and dividend-paying potential.

Investors may also need to consider the impact of remote work trends on the long-term demand for office space. While the current trends are positive, the increasing adaptability of businesses to hybrid work models could moderate the growth of demand for physical office spaces. This could lead to a more nuanced investment approach, where the quality and location of office properties, as well as the financial strength of the REITs, become important factors in investment decisions.

The revitalization of urban cores can have a multiplier effect on the economy. As office spaces fill up, there is a corresponding increase in demand for ancillary services such as retail, hospitality and transportation. This can lead to job creation and stimulate further economic activity. The report's optimistic outlook suggests that the office real estate market could be a leading indicator of broader economic recovery in urban areas.

However, it is crucial to monitor inflationary pressures that could arise from increased demand in urban centers. If not managed carefully, this could lead to higher costs of living and operating businesses, which in turn could dampen the positive effects. Stakeholders must balance the potential benefits of increased demand for office space with the economic challenges that could accompany growth, such as inflation and potential interest rate hikes.

Demographic shifts, occupier demand, and employment forecasts bode well for the future of the office

NEW YORK--(BUSINESS WIRE)-- Cushman & Wakefield today released a new report, The Bright Side of Office: Opportunities in the Urban Core. The report explores some of the optimistic factors working in favor of office space in North American urban centers.

1. The population out-migration trends in large cities that accelerated early during the pandemic are returning to long-term norms. (Photo: Business Wire)

1. The population out-migration trends in large cities that accelerated early during the pandemic are returning to long-term norms. (Photo: Business Wire)

“Cushman & Wakefield has not been naïve about the current state and future of office in North America. Rather, the company, dating back to 2020, recognized that increased remote work would create sustained impacts on occupier demand and that the nature of office would need to evolve as a result,” said David Smith, Head of Americas Insights, Cushman & Wakefield. “We also anticipated that some portion of existing office stock would be obsolete, that the glidepath to recovery would take some time and that owners should be realistic about the outlook for 2024.”

Acknowledging those headwinds, this report examines several positive factors that are working in favor of a recovering office market.

  1. The population out-migration trends in large cities that accelerated early during the pandemic are returning to long-term norms.

    While the pandemic disproportionately impacted urban cores of cities, some of the demographic shifts at the height of the pandemic were temporary. Stated another way, people still want to live in large, vibrant cities.
  2. The supply-side boom is quickly unwinding, and new office deliveries will be historically low in the middle of this decade.

    Top-tier office product is very much in demand. There is going to be Less new construction will be delivered, however, welcoming opportunities arise for renovated offices and assets slightly further down the value chain.
  3. Occupiers have been right sizing their portfolios, but much of the effects of increased remote and hybrid work environments have filtered through the system.

Although increased remote and hybrid work is shifting occupier demand, and reducing willingness of employees to commute, but much of that impact has already filtered through the system. Portfolio right-sizing will moderate in coming years. Occupiers are committed to the office as a part of their business strategy, even if they are offering more employee flexibility than they did five years ago. The office is still a central part of the economy and a driver of productivity, career development, culture and innovation.

Office employment declined in the second half of 2023; it is still 1.9 million jobs above its pre-pandemic level. Once it resumes growing, look for occupiers to need more office space for their growing workforces.

“As we adapt and recover, we’re seeing some bright spots for urban office markets,” said Smith. Occupiers and employees are adjusting, supply is adapting, and the economy will create jobs in the coming years.”

Click here to download the full report.

About Cushman & Wakefield

Cushman & Wakefield (NYSE: CWK) is a leading global commercial real estate services firm for property owners and occupiers with approximately 52,000 employees in approximately 400 offices and 60 countries. In 2022, the firm reported revenue of $10.1 billion across its core services of property, facilities and project management, leasing, capital markets, and valuation and other services. It also receives numerous industry and business accolades for its award-winning culture and commitment to Diversity, Equity and Inclusion (DEI), Environmental, Social and Governance (ESG) and more. For additional information, visit www.cushmanwakefield.com.

Mike Boonshoft

212-841-7505

Source: Cushman & Wakefield

FAQ

What report did Cushman & Wakefield release?

Cushman & Wakefield released a report on the opportunities in the urban core for office spaces in North American urban centers.

What factors are working in favor of office space according to the report?

The report cites demographic shifts, occupier demand, and employment forecasts as optimistic factors for office spaces.

What are the population out-migration trends in large cities according to the report?

The report states that population out-migration trends in large cities are returning to long-term norms.

Where can the full release be viewed?

The full release can be viewed at the following link: https://www.businesswire.com/news/home/20240131116370/en/1

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