Carvana Kicks Off Multi-Year Partnership with Rush Soccer As Front-Of-Kit Sponsor
Carvana (NYSE: CVNA) has announced a multi-year partnership with Rush Soccer, the world's largest youth soccer club with over 60,000 players nationwide. As the front-of-kit partner, Carvana's logo will appear on all Rush game jerseys starting August 2025.
The partnership aims to enhance youth soccer experiences by reducing financial barriers and includes Carvana's involvement in community initiatives, event activations, and content collaborations across Rush Nation. Carvana will also become the presenting sponsor of two major Rush tournaments.
The newly designed Rush Soccer jerseys featuring Carvana's logo were unveiled at the United Soccer Coaches Convention on January 11, 2025. The collaboration focuses on supporting youth soccer development and fostering community engagement through sports.
Carvana (NYSE: CVNA) ha annunciato una partnership pluriennale con Rush Soccer, il più grande club giovanile di calcio al mondo con oltre 60.000 giocatori in tutto il paese. In qualità di partner principale per le divise, il logo di Carvana apparirà su tutte le maglie da gioco di Rush a partire da agosto 2025.
La partnership mira a migliorare le esperienze calcistiche giovanili riducendo le barriere finanziarie e include il coinvolgimento di Carvana in iniziative comunitarie, attivazioni di eventi e collaborazioni di contenuti in tutto Rush Nation. Carvana diventerà anche lo sponsor presentatore di due importanti tornei di Rush.
Le nuove maglie di Rush Soccer con il logo di Carvana sono state presentate alla United Soccer Coaches Convention l'11 gennaio 2025. La collaborazione si concentra sul supporto allo sviluppo del calcio giovanile e sulla promozione dell'impegno comunitario attraverso lo sport.
Carvana (NYSE: CVNA) ha anunciado una asociación por varios años con Rush Soccer, el club de fútbol juvenil más grande del mundo con más de 60,000 jugadores en todo el país. Como socio principal en las camisetas, el logo de Carvana aparecerá en todas las camisetas de juego de Rush a partir de agosto de 2025.
La asociación tiene como objetivo mejorar las experiencias del fútbol juvenil reduciendo las barreras financieras e incluye la participación de Carvana en iniciativas comunitarias, activaciones de eventos y colaboraciones de contenido en toda Rush Nation. Carvana también se convertirá en el patrocinador principal de dos importantes torneos de Rush.
Las nuevas camisetas de Rush Soccer que presentan el logo de Carvana fueron reveladas en la Convención de Entrenadores de Fútbol de Estados Unidos el 11 de enero de 2025. La colaboración se centra en apoyar el desarrollo del fútbol juvenil y fomentar el compromiso comunitario a través del deporte.
카르바나 (NYSE: CVNA)는 전국적으로 60,000명 이상의 선수가 참여하는 세계 최대의 유소년 축구 클럽인 러시 사커와 다년간의 파트너십을 발표했습니다. 전면 유니폼 파트너로서 카르바나의 로고는 2025년 8월부터 모든 러시 경기 유니폼에 등장할 예정입니다.
이번 파트너십은 재정적 장벽을 줄여 유소년 축구 경험을 향상시키는 것을 목표로 하며, 카르바나의 지역 사회 이니셔티브, 이벤트 활성화 및 콘텐츠 협업에 대한 참여를 포함합니다. 카르바나는 또한 두 개의 주요 러시 토너먼트의 프레젠팅 스폰서가 될 것입니다.
카르바나의 로고가 있는 새롭게 디자인된 러시 사커 유니폼은 2025년 1월 11일 미국 축구 코치 대회에서 공개되었습니다. 이번 협업은 유소년 축구 발전을 지원하고 스포츠를 통한 지역 사회 참여를 촉진하는 데 중점을 두고 있습니다.
Carvana (NYSE: CVNA) a annoncé un partenariat pluriannuel avec Rush Soccer, le plus grand club de football jeunesse au monde avec plus de 60 000 joueurs à travers le pays. En tant que partenaire principal pour les kits, le logo de Carvana apparaîtra sur tous les maillots de jeu de Rush à partir d'août 2025.
Ce partenariat vise à améliorer les expériences de football pour les jeunes en réduisant les barrières financières et inclut l'implication de Carvana dans des initiatives communautaires, des activations d'événements et des collaborations de contenu à travers Rush Nation. Carvana deviendra également le sponsor principal de deux grands tournois de Rush.
Les nouveaux maillots de Rush Soccer arborant le logo de Carvana ont été dévoilés lors de la Convention des Entraîneurs de Football des États-Unis le 11 janvier 2025. La collaboration se concentre sur le soutien au développement du football pour les jeunes et sur la promotion de l'engagement communautaire à travers le sport.
Carvana (NYSE: CVNA) hat eine mehrjährige Partnerschaft mit Rush Soccer angekündigt, dem größten Jugendfußballverein der Welt mit über 60.000 Spielern im ganzen Land. Als Partner auf der Vorderseite des Trikots wird das Logo von Carvana ab August 2025 auf allen Spieltrikots von Rush erscheinen.
Die Partnerschaft zielt darauf ab, die Erfahrungen im Jugendfußball zu verbessern, indem finanzielle Barrieren abgebaut werden, und umfasst das Engagement von Carvana in Gemeindeveranstaltungen, Eventaktivierungen und Inhalte-Kollaborationen in ganz Rush Nation. Carvana wird auch zum Hauptsponsor von zwei wichtigen Rush-Turnieren.
Die neu gestalteten Rush Soccer-Trikots mit dem Logo von Carvana wurden am 11. Januar 2025 auf der United Soccer Coaches Convention vorgestellt. Die Zusammenarbeit konzentriert sich darauf, die Entwicklung des Jugendfußballs zu unterstützen und das gesellschaftliche Engagement durch Sport zu fördern.
- Strategic expansion into youth sports market, potentially reaching 60,000+ players and their families
- Brand visibility enhancement through jersey sponsorship and tournament presence
- New revenue stream opportunities through sports marketing and community engagement
- Additional marketing expenses from multi-year sponsorship commitment
- Uncertain ROI from youth sports marketing investment
Insights
While sports sponsorships can build brand awareness, this partnership with Rush Soccer represents a marginal marketing initiative that's unlikely to materially impact Carvana's financial performance or stock value. The deal targets a niche demographic of youth soccer families, estimated at 60,000 players nationwide - a tiny fraction of Carvana's total addressable market of used car buyers.
The front-of-kit sponsorship and tournament activations will provide brand visibility, but the ROI metrics for youth sports sponsorships typically yield minimal direct sales conversion. In the context of Carvana's
While the partnership may generate some positive PR and community goodwill, investors should focus on more substantial business metrics like unit economics, market share gains and progress toward sustainable profitability rather than promotional partnerships. The timing of this announcement during a period of industry-wide challenges in used car retail suggests this may be more about brand building than driving meaningful business results.
Rush Soccer’s New Collaboration with Largest Online Auto Retailer Will Support Youth Soccer Development
Carvana Launches Multi-Year Partnership with Rush Soccer (Photo: Business Wire)
Rush Soccer, with its expansive reach of over 60,000 players nationwide, provides a platform for Carvana to engage with families and communities dedicated to supporting and fostering youth sports. Carvana and Rush Soccer will collaborate on various community initiatives aimed at improving access to youth soccer by reducing financial barriers and enriching the overall soccer experience for players and their families.
“We are proud to partner with Rush Soccer, an organization that shares our values and our commitment to fostering activities that bring communities together,” said Ryan Keeton, Carvana co-founder and Chief Brand Officer. “We are excited to support the journey these young athletes take, both on and off the pitch.”
In addition to the jersey sponsorship, the partnership will feature Carvana engagements and activations at select Rush events, as well as content collaborations aimed at amplifying the incredible soccer stories happening across Rush Nation. Carvana will also become the presenting sponsor of two major Rush tournaments, providing further opportunities to connect with soccer fans and families.
“The front-of-jersey partnership for the Rush has always been about aligning with a group that shares our same commitment to young athletes,” said Justin Miller, Rush Soccer CEO. “Carvana exemplifies these values. They recognize the power of youth soccer and its influence beyond the field, especially during the car rides to games, practices, and tournaments which create meaningful moments in a family's soccer journey. Carvana is an extension of our mission and we're happy to have them as our partner. “
The newly designed Rush Soccer jerseys featuring Carvana's logo were unveiled at the United Soccer Coaches Convention on January 11, 2025, with jerseys hitting the field in August 2025.
About Carvana
Carvana’s mission is to change the way people buy and sell cars. Since launching in 2013, Carvana has revolutionized automotive retail and delighted millions of customers with an offering that is fun, fast, and fair. With Carvana, customers can find a car, get financing, trade-in, and complete a purchase entirely online with the convenience of delivery or local pick-up as soon as the same day. Carvana’s unique offering is powered by its passionate team, differentiated national infrastructure, and purpose-built technology.
For more information, please visit www.carvana.com.
About Rush Soccer
Rush Soccer is the largest youth soccer organization in the world with more than 60,000 players in 50 countries. Comprised of 125 clubs around the globe, Rush Soccer has cultivated a reputation of excellence on and off the field all while maintaining a local feel in the communities Rush serves. This expansive global footprint provides unparalleled opportunities for our entire playerbase to pursue pathways all the way to the highest level of professional soccer. Our breadth and depth of programs support our network of local clubs, coaches, staff, and partners.
View source version on businesswire.com: https://www.businesswire.com/news/home/20250113584641/en/
MEDIA CONTACT:
Carvana Communications
press@carvana.com
Rush Soccer Communications
marketing@rushsoccer.com
Source: Carvana
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