Carvana, Jimmie Johnson Offer Chance to Draw Outside the Finish Lines and Create Jimmie Johnson’s Next Race Car Look

Rhea-AI Summary

Carvana, in partnership with LEGACY MOTOR CLUB, has launched an exciting contest allowing fans to design Jimmie Johnson's No. 84 Toyota paint scheme for the upcoming NASCAR Xfinity Series Championship at Phoenix Raceway. The contest runs from September 16 to October 1, 2024, and is open to all skill levels. Participants can submit designs via Instagram or X using #CarvanaFanDesign and tagging @CarvanaRacing.

The grand prize winner, selected by a panel including Johnson, will see their design on the race car and receive:

• VIP race experience in Phoenix
• Round-trip flights and lodging
• $500 food and beverage credit
• Meet and greet with Jimmie Johnson

Positive

• Partnership with LEGACY MOTOR CLUB for fan engagement
• Potential for increased brand visibility through NASCAR event
• Creative marketing strategy to boost customer interaction

Negative

• None.

See Your Paint Scheme on the Track and Meet Jimmie Johnson With Carvana Fan Design Contest

PHOENIX--(BUSINESS WIRE)-- Start your engines, racing fans! Carvana, the pioneer for buying and selling used cars online, is thrilled to announce the launch of a contest in partnership with LEGACY MOTOR CLUB that gives fans the opportunity to design the paint scheme for Jimmie Johnson’s No. 84 Toyota at the upcoming NASCAR Xfinity Series Championship at Phoenix Raceway.

Enter your championship race car design for a chance to meet Jimmie Johnson in Phoenix (Graphic: Business Wire)

“At Carvana, we believe in putting our customers in the driver’s seat, and we are excited to engage the community and celebrate the creativity and passion of racing fans with this contest,” said Ryan Keeton, Co-founder and Chief Brand Officer of Carvana. “We can’t wait to see what incredible designs fans come up with for Jimmie’s car.”

Whether you’re a professional designer or an enthusiastic doodler, all skill levels are welcome to participate beginning September 16, 2024 and running through October 1, 2024. Do you have what it takes to design a championship race car?

Here are some tips to enter your design:

• Download our template from the Carvana Fan Design Contest landing page
• Submit your design by uploading it to your Instagram grid or X
• Use #CarvanaFanDesign and tag @CarvanaRacing for a chance to win!
• Winner will be contacted via DM from @CarvanaRacing in early October

A panel of judges, including Jimmie Johnson himself, will select the top designs. The winning design will be unveiled in spectacular fashion and brought to life on Jimmie’s car for the Phoenix race. But that’s not all! The grand prize winner will receive:

• Two (2) round-trip flights to Phoenix, Arizona
• Two (2) VIP Passes valid for the November race in Phoenix, Arizona
• Lodging for two (2)
• $500 food and beverage credit
• An exclusive meet and greet with racing legend Jimmie Johnson
• And, of course, bragging rights for creating a piece of racing history!

Follow along and share your progress on social media using #CarvanaFanDesign and tagging @CarvanaRacing. Keep an eye on Carvana’s Instagram and X for updates, sneak peeks, and more exciting announcements.

No Purchase Necessary, 50 US/D.C., RES 18+, Void where prohibited by law, Ends 10/01/24. To enter and for Official Rules, visit: http://bit.ly/CarvanaFanDesign

About Carvana

Carvana’s mission is to change the way people buy and sell cars. Over the past decade, Carvana has revolutionized automotive retail and delighted millions of customers with an offering that is fun, fast, and fair. With Carvana, customers can choose from tens of thousands of vehicles, get financing, trade-in, and complete a purchase entirely online with the convenience of home delivery or local pick up in over 300 U.S. markets. Carvana’s vertically integrated platform is powered by its passionate team, unique national infrastructure, and purpose-built technology. Carvana is a Fortune 500 company and is proud to be recognized by Forbes as one of America’s Best Employers.

For more information, please visit www.carvana.com.

View source version on businesswire.com: https://www.businesswire.com/news/home/20240916749222/en/

MEDIA CONTACT:

Carvana Communications

press@carvana.com

Source: Carvana

FAQ

What is the Carvana Fan Design Contest for Jimmie Johnson's race car?

The Carvana Fan Design Contest allows fans to design the paint scheme for Jimmie Johnson's No. 84 Toyota at the NASCAR Xfinity Series Championship in Phoenix. The winning design will be featured on the actual race car.

When does the Carvana Fan Design Contest for CVNA stock run?

The Carvana Fan Design Contest runs from September 16, 2024, to October 1, 2024. Participants can submit their designs during this period.

What prizes does the Carvana Fan Design Contest winner receive?

The grand prize winner receives VIP passes for the November race in Phoenix, round-trip flights, lodging, a $500 food and beverage credit, and an exclusive meet-and-greet with Jimmie Johnson.

How can fans enter the Carvana (CVNA) NASCAR paint scheme contest?

Fans can enter by downloading the template from the contest landing page, creating their design, and uploading it to Instagram or X with #CarvanaFanDesign and tagging @CarvanaRacing.