Cutera® Unveils the Reimagined truBody® Brand

Rhea-AI Summary

CUTERA, INC. (Nasdaq: CUTR) has unveiled an updated truBody brand, enhancing its marketing and patient experience through a new website, campaign, and social media presence. The brand refresh includes the renaming of key treatments: truSculpt® for fat reduction and truFlex™ for muscle toning, alongside the introduction of the Trim & Tone protocol, featuring one truSculpt and four truFlex sessions. This initiative aims to boost market visibility and improve patient outcomes, as highlighted by senior executives and practitioners emphasizing truBody's positive impact.

Positive

• Introduction of updated truBody branding enhances marketing strategy.
• Brand names changed to truSculpt® and truFlex™ for clarity in offerings.
• Launch of Trim & Tone protocol for improved treatment outcomes.

Negative

• None.

Award-winning body sculpting duo introduces a bold new look

BRISBANE, Calif.--(BUSINESS WIRE)-- CUTERA, INC. (Nasdaq: CUTR) a leading provider of aesthetic and dermatology solutions, is proud to reveal the refreshed truBody brand. This award-winning treatment pairs two clinically proven technologies for a customized, convenient, and complete approach to fat reduction and muscle toning with 15-minute treatment options.

yourtrubody.com (Graphic: Business Wire)

The new truBody brand elevates both practice marketing and the patient experience with a revamped website, marketing campaign, social media presence and more. truBody practitioners around the globe are welcoming the updated brand names: truSculpt® (formerly truSculpt® iD) for fat reduction and truFlex™ (formerly truSculpt® flex) for muscle toning.

Along with the brand enhancement, Cutera is also introducing a new truBody signature treatment, The Trim & Tone protocol, comprised of one truSculpt and four truFlex sessions. This fast and effective combination approach allows practitioners and patients optimal results for reducing fat and toning muscle.

“We are incredibly excited about the brand progression of truBody. Cutera’s body sculpting technologies have always been exceptionally effective, innovative, and modern, so elevating our branding and marketing strategy to better embody this was a natural next step,” said Steve Kreider, Senior Vice President of Global Marketing, Cutera, Inc.

“truBody has been a game-changer for our practice,” said Beverly Hills based surgeon Arash Moradzadeh, MD. “Our practice and our patients are so impressed with the results truSculpt® and truFlex™ offer. We are thrilled that this rebrand will open the door for prospective patients to learn about these technologies and ideally discover their true body.”

Further information on truBody, truSculpt and truFlex can be found at yourtrubody.com, and new Instagram handle, @trubodyusa.

About Cutera, Inc.

Brisbane, California-based Cutera is a leading provider of aesthetic and dermatology solutions for practitioners worldwide. Since 1998, Cutera has been developing innovative, easy-to-use products that harness the power of science and nature to enable medical practitioners to offer safe and effective treatments to their patients. For more information, call +1-415-657-5500 or 1-888-4CUTERA or visit www.cutera.com.

View source version on businesswire.com: https://www.businesswire.com/news/home/20230314005475/en/

EvolveMKD, Cutera@EvolveMKD.com

Source: Cutera, Inc.

FAQ

What is the new branding for CUTR's body sculpting products?

CUTR's body sculpting products have been rebranded to truSculpt® for fat reduction and truFlex™ for muscle toning.

What does the Trim & Tone protocol include?

The Trim & Tone protocol consists of one truSculpt session followed by four truFlex sessions.

Why did CUTR refresh the truBody brand?

The refresh aims to enhance marketing effectiveness and improve the patient experience.

When was the truBody brand update announced?

The truBody brand update was announced in a press release on March 14, 2023.

What is the stock symbol for Cutera?

The stock symbol for Cutera is CUTR.