Curiosity University Launches as a Premium Subscription on The Roku Channel

Rhea-AI Summary

Curiosity Inc. (Nasdaq: CURI) has launched Curiosity University on The Roku Channel as a premium subscription service, priced at $8.99 monthly or $89.99 annually. The service offers premium lectures, documentaries, and courses featuring Pulitzer Prize-winning authors and prestigious university department chairs.

The partnership gives Curiosity University access to Roku Channel's reach of approximately 145 million people in U.S. households. The platform (formerly One Day University) provides content spanning history, arts, culture, science, and well-being, including courses, videos, podcasts, newsletters, and live events sponsored by organizations like AARP and Blue Cross Blue Shield.

Curiosity U is also available on multiple other platforms including Amazon Prime Video, Comcast's Xfinity, Cox Communications' Contour TV, Xumo TV, and Charter Communications' Spectrum Xumo Streambox.

Positive

• Expanded distribution reach to 145 million potential viewers through Roku Channel partnership
• Multiple revenue streams through various platform partnerships (Roku, Amazon Prime, Xfinity, etc.)
• Diversified content offering including premium lectures, courses, podcasts, and live events

Negative

• Competitive pricing pressure in crowded streaming market at $8.99/month

Insights

Media Distribution Analyst

Curiosity's expansion to The Roku Channel represents a significant distribution milestone that substantially enhances its market reach. With access to approximately 145 million people through Roku's U.S. household penetration, CURI gains exposure to one of streaming's largest audiences. The $8.99 monthly/$89.99 annual subscription model establishes a clear revenue pathway through Roku's seamless billing system.

This partnership builds on CURI's deliberate platform diversification strategy, complementing existing distribution through Amazon Prime Video, Comcast, Cox, Charter and others. The company has intelligently repositioned its acquired One Day University asset (now Curiosity U) by expanding beyond lectures into courses, podcasts, newsletters, and sponsored events with partners like AARP and Blue Cross Blue Shield.

Most importantly, this deal places Curiosity University among only 55 premium subscriptions available on The Roku Channel, giving it valuable positioning in a curated content environment rather than being lost among thousands of streaming options. The educational content niche provides differentiation in a crowded entertainment landscape while the premium pricing strategy suggests confidence in content value proposition.

SILVER SPRING, Md.--(BUSINESS WIRE)-- Curiosity Inc. (Nasdaq: CURI) has announced that Curiosity University is now available on The Roku Channel, the next significant partner to bring Curiosity U’s stellar lineup of premium lectures, documentaries, and courses to its massive audience.

Find Curiosity U on Roku now!

The Curiosity U Premium Subscription is available as an add-on through The Roku Channel for $8.99 per month or $89.99 annually.

With a roster of luminaries including Pulitzer Prize-winning authors and department chairs at many of the world’s most prestigious universities, Curiosity University offers a rich tapestry of programming that combines academic rigor with compelling storytelling.

The partnership with Roku marks an exciting moment for Curiosity University, tapping into The Roku Channel’s U.S. households with approximately 145 million people, as well as its brilliant user interface and seamless viewer experience.

“Partnering with Roku is a pivotal step in Curiosity’s commitment to making learning a lifelong journey for everyone,” said Jay Sodha, Curiosity’s VP of Business Development and Partnerships. “Roku’s extensive reach and commitment to innovation make it the perfect platform for Curiosity University to amplify its reach and continue to connect with curious minds around the world.”

Curiosity University (formerly One Day University) has long been recognized for giving viewers access to engaging lectures and thought-provoking discussions exploring history, arts, culture, science, well-being, and more from the world’s best professors. Curiosity U has strengthened its offering with a wider range of content including courses, short and long-form videos, podcasts, a popular weekly newsletter, and live events sponsored by major organizations including AARP and Blue Cross Blue Shield. In addition to Roku, Curiosity U’s expanded distribution and partnerships include Amazon Prime Video, Comcast's Xfinity X1 and Xumo from Xfinity, Cox Communications’ Contour TV, Xumo TV, and Charter Communications’ Spectrum Xumo Streambox. The streaming service was acquired by Curiosity Inc. to complement Curiosity’s offering of premium factual content across all global platforms and territories and to connect directly with new audiences in new formats.

Curiosity University is one of more than 55 Premium Subscriptions available today on The Roku Channel in the U.S. Premium Subscriptions customers enjoy a simple, one-click sign up experience with convenient access to all Premium Subscriptions services within The Roku Channel. Users can sign up for and manage Premium Subscriptions through a single login with a streamlined unified billing process

To sign up for this service, search for Curiosity University on a Roku device. It is also easily accessible online at TheRokuChannel.com and on iOS and Android devices.

About Curiosity Inc.

Curiosity Inc. is the entertainment brand for people who want to know more. The global media company is home to award-winning original and curated factual films, shows, and series covering science, nature, history, technology, society, and lifestyle. With millions of subscribers worldwide and thousands of titles, the company operates the flagship Curiosity Stream SVOD service, available in more than 175 countries worldwide; Curiosity Channel, the linear television channel available via global distribution partners; Curiosity University, featuring talks from the best professors at the world's most renowned universities as well as courses, short and long-form videos, and podcasts; Curiosity Now, Curiosity Explora, and other free, ad-supported channels; Curiosity Audio Network, with original content and podcasts; and Curiosity Studios, which oversees original programming. Curiosity Inc. is a wholly owned subsidiary of CuriosityStream Inc. (Nasdaq: CURI). For more information, visit CuriosityStream.com.

About Roku

Launched in 2017, The Roku Channel is the home of free ad-supported streaming television on Roku, and features a diverse lineup of more than 80,000 on-demand movies and programs, more than 500 live linear television channels, and premium subscription offerings in the U.S. It licenses and distributes content from more than 250 partners and features a growing library of Roku Originals. The Roku Channel is also available in Mexico, Canada, and the U.K.

View source version on businesswire.com: https://www.businesswire.com/news/home/20250324328765/en/

Vanessa Gillon

vanessa.gillon@curiositystream.com

Source: CuriosityStream

FAQ

How much does Curiosity University (CURI) subscription cost on Roku Channel?

Curiosity University subscription costs $8.99 per month or $89.99 annually on The Roku Channel.

What platforms is Curiosity University (CURI) available on besides Roku?

Curiosity U is available on Amazon Prime Video, Comcast's Xfinity, Cox Communications' Contour TV, Xumo TV, and Charter Communications' Spectrum Xumo Streambox.

What type of content does Curiosity University (CURI) offer on Roku?

It offers premium lectures, documentaries, courses, videos, podcasts, newsletters, and live events covering history, arts, culture, science, and well-being from prestigious professors.

What is the potential reach of CURI through the Roku Channel partnership?

The partnership gives Curiosity University access to approximately 145 million people in U.S. households through The Roku Channel.