SEABOURN INTRODUCES "ZERO @ SEA," A NEW ZERO-PROOF COCKTAIL EXPERIENCE ABOARD ULTRA-LUXURY FLEET
Seabourn, a leader in ultra-luxury cruises, announced the launch of 'Zero @ Sea,' a zero-proof mixology program offering non-alcoholic cocktails across its fleet. The menu includes unique twists on popular drinks using premium ingredients like elderflower, citrus, and botanical spirits. This initiative aims to meet the growing demand for non-alcoholic beverages among guests. The program was developed by Seabourn's culinary team, ensuring no compromise in taste or complexity. Additionally, Seabourn has introduced a new fine dining experience, Solis, featuring Mediterranean cuisine.
- Launch of 'Zero @ Sea' non-alcoholic cocktail program meets growing demand.
- Premium zero-proof ingredients ensure no compromise in taste.
- Non-alcoholic options include wines, sparkling wines, and beers.
- New fine dining experience, Solis, enhances onboard culinary offerings.
- Solis menu inspired by Mediterranean cuisine, reflecting destinations visited.
- Comprehensive beverage offerings enhance guest experience.
- Expansion of culinary options can attract a broader customer base.
- Potential increased costs associated with premium ingredients for zero-proof cocktails.
- Market competitiveness in the luxury cruise segment with similar innovations from competitors.
- Uncertainty if the new offerings will significantly impact guest satisfaction and bookings.
- Resources allocated to new programs could strain other areas of operations.
"We understand that our guests' preferences are always evolving, and we've seen an increasing demand for non-alcoholic beverages. Our new Zero @ Sea program was designed to meet those needs for alternatives to traditional alcoholic beverages," said Gerald Mösslinger, Senior Vice President, Guest Operations. "The heart of our ultra-luxury experiences is to provide our extraordinary guests the luxury of choice, and we're proud to offer an extensive menu of innovative and delicious zero-proof cocktails for guests to enjoy when they sail on Seabourn."
Zero @ Sea presents a unique menu of non-alcoholic cocktails, meticulously crafted to mirror the same level of artistry and attention to detail synonymous with Seabourn's world-class culinary offerings that rival the finest restaurants anywhere. The menu exclusively sources premium zero-proof ingredients, featuring unique twists on popular cocktails such as the "Amalfi Spritz" with non-alcoholic Rosé and Lyre Italian Orange; "Ginger Blossom" with Seedlip Groove 42, elderflower and ginger ale; "Ginny 'n Tonic" with Optimist Bright, elderflower and grapefruit; and the "Not So Cosmo," inspired by a hybrid of the popular cosmopolitan with the garnish of a classic old fashioned.
The new cocktails were developed by Seabourn's expert culinary and beverage team, led by Michael Simon, senior manager of restaurant and bar operations, and Francisco Fernandes, corporate manager service operations.
"Our team was inspired by the growing interest in and increasing requests for alternative cocktails and non-alcoholic options among our guests. In response, we developed premium, zero-proof cocktails that not only promise flavor but are also visually appealing," said Simon. "The new Zero @ Sea menu pledges a delightful experience for every guest, assuring that the absence of alcohol does not equate to a compromise in taste or complexity."
Seabourn's new offerings are the latest updates to the onboard culinary experience, including Solis, a new fine dining experience that celebrates Mediterranean cuisine inspired by the places visited by the line's ultra-luxury ships. Solis launched on Seabourn Quest in January 2024 and will be implemented on Seabourn Ovation, Seabourn Encore and Seabourn Sojourn by spring 2024.
For reservations or more details, please call Seabourn at 1-800-929-9391, visit www.seabourn.com or contact a professional travel advisor.
About Seabourn:
Seabourn represents the pinnacle of ultra-luxury ocean and expedition travel and operates a suite of seven modern ships. The all-inclusive, boutique ships offer all-suite accommodations with oceanfront views; award-winning dining; complimentary premium spirits and fine wines available at all times; renowned service provided by an industry-leading crew; a relaxed, sociable atmosphere that makes guests feel at home; a pedigree in expedition travel through the Ventures by Seabourn program and two new ultra-luxury purpose-built expedition ships, including Seabourn Venture that launched in 2022 and Seabourn Pursuit in 2023. Seabourn takes travelers to every continent on the globe, visiting more than 400 ports including marquee cities and lesser-known ports and hideaways. Guests of Seabourn experience extraordinary offerings and programs, including partnerships with leading entertainers, dining, personal health and wellbeing, and engaging speakers.
For more details about Seabourn, or to explore the worldwide selection of Seabourn cruising options, contact a professional travel advisor, call Seabourn at 1-800-929-9391 or visit www.seabourn.com.
Seabourn is a brand of Carnival Corporation and plc (NYSE/LSE: CCL and NYSE: CUK).
Find Seabourn on Twitter, Facebook, Instagram, YouTube and Pinterest.
View original content to download multimedia:https://www.prnewswire.com/news-releases/seabourn-introduces-zero--sea-a-new-zero-proof-cocktail-experience-aboard-ultra-luxury-fleet-302158184.html
SOURCE Seabourn
FAQ
What is the 'Zero @ Sea' program by Seabourn?
When did Seabourn launch the 'Zero @ Sea' program?
What kinds of non-alcoholic beverages are included in 'Zero @ Sea'?
Who developed the 'Zero @ Sea' cocktails?
What are some examples of cocktails in the 'Zero @ Sea' menu?
What is Solis, and when was it introduced?
What is the main goal of Seabourn's 'Zero @ Sea' program?
