SEABOURN ANNOUNCES THE "SAIL OF THE YEAR" EVENT: EXCLUSIVE SAVINGS UP TO 15 PERCENT AND UP TO $1,000 SHIPBOARD CREDIT ON ULTRA-LUXURY VOYAGES

Rhea-AI Summary

Seabourn has launched its annual 'Sail of the Year' event, offering exclusive savings on select 2025 and 2026 voyages through February 18, 2025. The promotion includes up to 15% savings on ultra-luxury ocean and expedition voyages, 15% reduced deposits, and up to $1,000 shipboard credit per suite.

The offer covers more than 400 worldwide itineraries, including destinations such as the Arctic, Antarctic, Mediterranean, Alaska, and Caribbean. Shipboard credits can be used for shore excursions, spa treatments, boutique shopping, wine packages, and Wi-Fi services. Featured voyages include a 14-day North Cape & Norwegian Fjords cruise, 10-day Mediterranean Overture, and various expeditions to the Kimberley region.

Positive

• Extensive promotion covering 400+ worldwide itineraries
• Up to 15% savings on voyage bookings
• Up to $1,000 shipboard credit per suite
• 15% reduced deposits, lowering upfront booking costs

Negative

• None.

Insights

Market Research Analyst

This promotional campaign represents a strategic move in the luxury cruise segment, offering substantial incentives during a key booking period. The 15% savings coupled with up to $1,000 shipboard credit is positioned to drive advance bookings for 2025-2026, helping secure cash flow and occupancy rates. The timing is particularly noteworthy, targeting the important "wave season" when cruise lines typically see their highest booking volumes. The extensive range of 400+ itineraries and reduced deposits indicate a push to capture market share across diverse demographics and travel preferences. For Carnival 's luxury brand portfolio, this promotion could significantly impact forward bookings and revenue projections, though the actual financial impact will depend on conversion rates and final booking numbers.

Financial Analyst

The promotion's structure suggests a calculated approach to revenue management and cash flow optimization. Reduced deposits lower the barrier to entry while maintaining premium pricing integrity through value-added incentives rather than deep discounts. The $1,000 shipboard credit strategy is particularly clever as it encourages onboard spending and typically results in additional out-of-pocket expenditure beyond the credit amount. This approach helps protect profit margins while driving top-line growth. For Carnival (CUK), Seabourn's ultra-luxury segment contributes to higher-margin revenue streams. The early booking window for 2025-2026 voyages will strengthen the company's forward-looking financial position and help with capacity planning and resource allocation.

SEATTLE, Dec. 5, 2024 /PRNewswire/ -- Seabourn, the leader in ultra-luxury cruising and expedition travel, unveiled its exclusive annual "Sail of the Year" event, which features exceptional savings and benefits on select 2025 and 2026 worldwide ocean and expedition voyages on the line's fleet of ultra-luxury ships. Available now until February 18, 2025, Seabourn's "Sail of the Year" event includes the following exclusive benefits:

• Savings of up to 15 percent on select Seabourn ultra-luxury ocean and expedition voyages
• 15 percent reduced deposits on Seabourn ultra-luxury ocean voyages and expeditions to all seven continents
• Up to $1,000USD in shipboard credit per suite.

Guests can enjoy exclusive savings on more than 400 worldwide ocean and expedition itineraries sailing in 2025 and beyond. Expedition ships offer itineraries that explore the Arctic, Antarctic, South Pacific and more on board Seabourn's new purpose-built expedition ships where luxury meets adventure. Alternatively, guests can sail on Seabourn's intimate, ultra-luxury ocean ships to discover secluded harbors and lesser-known ports across the Mediterranean, Alaska, Canada & New England, and beyond.

Guests may use their shipboard credit on a variety of enriching experiences, from shore excursions, spa treatments, and onboard boutique shopping to reserve wine packages and the Stream Wi-Fi Package powered by Starlink. Guests may also use the credit toward unique epicurean experiences, including exclusive culinary tastings and "Dinner Under the Stars," as well as the new "Image Masters" photography masterclass available on select expedition voyages on Seabourn Venture and Seabourn Pursuit. Additionally, the reduced deposit offers further savings for guests, requiring a lower upfront cost to book their voyage.

"The 'Sail of the Year' event is the perfect opportunity for our guests to plan their next unforgettable journey to destinations they've always wanted to visit," said Mike Fulkerson, chief marketing officer at Seabourn. "We invite them to book now for the best selection of suites and voyages so that they can secure their spot on an extraordinary ultra-luxury Seabourn experience."

Guests will find the moments they live for and discover hidden gem ports in less traveled destinations, making the adventure all the more unique. Sample ocean voyages and expedition sailings that are included in Seabourn's exclusive "Sail of the Year" promotion include: 

Northern Europe and Mediterranean

• June 14, 2025 - Seabourn Sojourn - 14-day North Cape & Norwegian Fjords
• July 31, 2025 - Seabourn Ovation - 10-day Mediterranean Overture

Alaska and Canada

• July 4, 2025 - Seabourn Quest - 7-day Alaska Fjords & Canadian Inside Passage
• October 20, 2025 - Seabourn Sojourn - 12-day Canada & New England Fall Foliage

Caribbean

• January 10, 2026 - Seabourn Ovation - 14-day Exotic Caribbean Isles

Australia

• May 19, 2026 - Seabourn Pursuit - 10-day Kimberley Expedition: Waterfalls & Wanjinas

A complete list of applicable sailings for the "Sail of the Year" event can be found HERE. For more details about Seabourn, or to explore the worldwide selection of Seabourn cruising options, call Seabourn at 1-800-929-9391, visit www.seabourn.com or contact a professional travel advisor.

About Seabourn:
Seabourn represents the pinnacle of ultra-luxury ocean and expedition travel and operates a suite of six modern ships. The all-inclusive, boutique ships offer all-suite accommodations with oceanfront views; award-winning dining; complimentary premium spirits and fine wines available at all times; renowned service provided by an industry-leading crew; a relaxed, sociable atmosphere that makes guests feel at home; a pedigree in expedition travel through the Ventures by Seabourn program and two new ultra-luxury purpose-built expedition ships, including Seabourn Venture that launched in 2022 and Seabourn Pursuit in 2023. Seabourn takes travelers to every continent on the globe, visiting more than 400 ports including marquee cities and lesser-known ports and hideaways. Guests of Seabourn experience extraordinary offerings and programs, including partnerships with leading entertainers, dining, personal health and wellbeing, and engaging speakers. 

Seabourn is a brand of Carnival Corporation and plc (NYSE/LSE: CCL and NYSE: CUK). 

Find Seabourn on Twitter, Facebook, Instagram, YouTube and Pinterest.

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SOURCE Seabourn

FAQ

When does Seabourn's 'Sail of the Year' event end for CUK shareholders?

The 'Sail of the Year' event ends on February 18, 2025.

What is the maximum shipboard credit offered in Seabourn's 2025-2026 promotion?

The promotion offers up to $1,000 USD in shipboard credit per suite.

How many voyages are included in Seabourn's 2025-2026 'Sail of the Year' event?

The event includes more than 400 worldwide ocean and expedition itineraries.

What percentage discount is offered in Seabourn's 2025-2026 promotion?

The promotion offers savings of up to 15% on select ultra-luxury ocean and expedition voyages.