Princess Cruises Adds MEILI Vodka, by Jason Momoa & Blaine Halvorson, to its "Love Line Premium Liquors" Collection
Princess Cruises has announced the addition of MEILI Vodka to its 'Love Line Premium Liquors' collection. The vodka, created by actor Jason Momoa and creative director Blaine Halvorson, is crafted using natural spring water from Montana and sustainable practices. The spirit will be available fleet-wide across all 16 Princess Cruises ships in the coming months.
MEILI Vodka joins other celebrity-created beverages in the collection, including Pantalones Organic Tequila by Camila and Matthew McConaughey, Betty Booze and Betty Buzz by Blake Lively, and several others. The vodka will be included in the Princess Plus and Princess Premier beverage packages, enhancing the cruise line's premium beverage offerings.
Princess Cruises ha annunciato l'aggiunta di MEILI Vodka alla sua collezione 'Love Line Premium Liquors'. La vodka, creata dall'attore Jason Momoa e dal direttore creativo Blaine Halvorson, è prodotta utilizzando acqua di sorgente naturale del Montana e pratiche sostenibili. Questo spirito sarà disponibile in tutta la flotta su tutte e 16 le navi di Princess Cruises nei prossimi mesi.
MEILI Vodka si unisce ad altre bevande create da celebrità nella collezione, tra cui Pantalones Organic Tequila di Camila e Matthew McConaughey, Betty Booze e Betty Buzz di Blake Lively, e molte altre. La vodka sarà inclusa nei pacchetti bevande Princess Plus e Princess Premier, arricchendo l'offerta premium di bevande della compagnia di crociere.
Princess Cruises ha anunciado la adición de MEILI Vodka a su colección 'Love Line Premium Liquors'. La vodka, creada por el actor Jason Momoa y el director creativo Blaine Halvorson, se elabora utilizando agua de manantial natural de Montana y prácticas sostenibles. Este espirituoso estará disponible en toda la flota a bordo de los 16 barcos de Princess Cruises en los próximos meses.
MEILI Vodka se une a otras bebidas creadas por celebridades en la colección, incluyendo Pantalones Organic Tequila de Camila y Matthew McConaughey, Betty Booze y Betty Buzz de Blake Lively, y varias más. La vodka se incluirá en los paquetes de bebidas Princess Plus y Princess Premier, mejorando la oferta premium de bebidas de la línea de cruceros.
프린세스 크루즈는 '사랑라인 프리미엄 리큐어' 컬렉션에 MEILI 보드카를 추가한다고 발표했습니다. 이 보드카는 배우 제이슨 모모아와 크리에이티브 디렉터 블레인 할버슨이 만들었으며, 몬태나의 자연 샘물과 지속 가능한 방법으로 제조됩니다. 이 주류는 향후 몇 달 내에 프린세스 크루즈의 16척 모든 선박에서 전격 공급됩니다.
MEILI 보드카는 카밀라와 매튜 맥커너히의 판탈로네스 오가닉 테킬라, 블레이크 라이블리의 베티 부즈 및 베티 버즈 등 다른 유명인들이 만든 음료들과 함께 컬렉션에 추가됩니다. 이 보드카는 프린세스 플러스 및 프린세스 프리미어 음료 패키지에 포함되어 크루즈 라인의 프리미엄 음료 제공을 강화할 것입니다.
Princess Cruises a annoncé l'ajout de MEILI Vodka à sa collection 'Love Line Premium Liquors'. La vodka, créée par l'acteur Jason Momoa et le directeur créatif Blaine Halvorson, est fabriquée à partir d'eau de source naturelle du Montana et de pratiques durables. L'esprit sera disponible dans toute la flotte sur les 16 navires de Princess Cruises dans les mois à venir.
MEILI Vodka rejoint d'autres boissons créées par des célébrités dans la collection, y compris Pantalones Organic Tequila de Camila et Matthew McConaughey, Betty Booze et Betty Buzz de Blake Lively, et plusieurs autres. La vodka sera incluse dans les forfaits de boissons Princess Plus et Princess Premier, améliorant ainsi l'offre de boissons premium de la compagnie de croisières.
Princess Cruises hat die Ergänzung von MEILI Vodka zur 'Love Line Premium Liquors' Kollektion angekündigt. Der Vodka, der von Schauspieler Jason Momoa und Kreativdirektor Blaine Halvorson kreiert wurde, wird mit natürlichem Quellwasser aus Montana und nachhaltigen Methoden hergestellt. Der Spirituosen wird flottenweit auf allen 16 Princess Cruises Schiffen in den kommenden Monaten erhältlich sein.
MEILI Vodka reiht sich ein in die Sammlung anderer von Prominenten kreierter Getränke, darunter Pantalones Organic Tequila von Camila und Matthew McConaughey, Betty Booze und Betty Buzz von Blake Lively sowie mehrere andere. Der Vodka wird in den Getränke-Paketen Princess Plus und Princess Premier enthalten sein und somit das Angebot an Premium-Getränken der Kreuzfahrtgesellschaft erweitern.
- Expansion of premium beverage offerings through partnership with celebrity-backed brand
- Integration into existing Princess Plus and Princess Premier beverage packages at no additional cost
- Fleet-wide implementation across all 16 ships expands revenue potential
- None.
Insights
The addition of MEILI Vodka to Princess Cruises' premium liquor collection represents a strategic move in the cruise line's F&B portfolio optimization. While celebrity-backed spirits typically command higher margins, this particular partnership aligns with growing consumer demand for sustainable luxury products. The inclusion in Princess Plus and Premier beverage packages could drive incremental revenue through package upgrades, though the impact on CCL's overall financials will be minimal.
The expanding "Love Line Premium Liquors" collection, now featuring 8 celebrity-affiliated brands, demonstrates Princess Cruises' commitment to premiumization - a key industry trend as cruise lines seek to enhance onboard revenue streams. However, beverage sales typically contribute only 7-12% of total cruise revenue, limiting the material impact of individual brand additions.
This partnership capitalizes on several key consumer trends: the premiumization of spirits, celebrity-driven brand authenticity and growing demand for sustainable luxury products. MEILI's positioning as an eco-conscious premium vodka resonates with affluent millennials and Gen X cruisers who increasingly prioritize environmental responsibility in their purchasing decisions.
The timing is strategic, as the premium vodka segment has shown resilience even in challenging economic conditions. The collection's diverse portfolio - spanning tequila, whiskey, wine and non-alcoholic options - demonstrates sophisticated category management designed to capture varying consumer preferences and maximize onboard spending potential.
Award-Winning Craft Vodka Brings Sustainability and Bold Flavor to the High-Profile Lineup
Crafted using natural spring water and sustainable practices, MEILI is single-distilled with exceptional ingredients to create a silky, smooth spirit with a vibrant flavor profile. From its origins in the pristine landscapes of
"MEILI reflects Jason and Blaine's passion for sustainability, quality, and innovation, making it a perfect addition to the Princess Cruises 'Love Line Premium Liquors' collection," said Sami Kohen, vice president of food and beverage for Princess Cruises. "This collaboration continues to enhance our exclusive lineup of premium beverages, giving our guests access to bold, one-of-a-kind spirits crafted by iconic personalities."
The Spirit of MEILI Vodka: Sustainability Meets Excellence
Every aspect of MEILI Vodka's production reflects a commitment to environmental stewardship and artisanal craftsmanship. Sourced from the pure glacial waters of
Whether enjoyed straight, over ice, or as the foundation for a signature cocktail, MEILI Vodka invites Princess guests to savor its refined elegance while celebrating its sustainable journey from source to sip.
"Partnering with Princess Cruises is an incredible opportunity to share MEILI with a global audience in a unique and meaningful way," said Momoa. "Both MEILI and Princess are rooted in creating unforgettable experiences, and we're pumped to see our spirit become part of the 'Love Line Premium Liquors' collection that celebrates quality, adventure, and innovation."
An Exclusive, Star-Studded Collection
MEILI Vodka joins a growing list of premium spirits in Princess Cruises' "Love Line Premium Liquors" collection, each infused with the personal touch of its celebrity creator, giving guests a unique way to sip and savor at sea. including:
- Pantalones Organic Tequila by Camila and Matthew McConaughey
- Betty Booze and Betty Buzz by Blake Lively
- Sláinte Irish Whiskey by Liev Schreiber
- Melarosa Sauvignon Blanc and Red Blends by Jason Aldean
- Love Prosecco by artist Romero Britto
- Kylie Minogue's award-winning No Alcohol Sparkling Rosé
MEILI Vodka will roll out fleet-wide across all 16 Princess Cruises ships in the coming months. Included in the Princess Plus and Princess Premier beverage packages, this new addition complements the brand's dedication to offering unique and innovative culinary options.
Additional information about Princess Cruises is available through a professional travel advisor, by calling 1-800-Princess (1-800-774-6237) or by visiting www.princess.com.
About Princess Cruises
Princess Cruises is The Love Boat, the world's most iconic cruise brand that delivers dream vacations to millions of guests every year in the most sought-after destinations on the largest ships that offer elite service personalization and simplicity customary of small, yacht-class ships. Well-appointed staterooms, world class dining, grand performances, award-winning casinos and entertainment, luxurious spas, imaginative experiences and boundless activities blend with exclusive Princess MedallionClass service to create meaningful connections and unforgettable moments in the most incredible settings in the world - the
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SOURCE Princess Cruises
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