Cunard Reports Record-Breaking Bookings in 2024
Cunard has achieved record-breaking bookings in 2024, reporting 73,000 additional guest reservations from January to October compared to 2023, marking a 23% year-over-year increase. The company saw significant growth in both UK (24%) and North American (29%) markets. The launch of their new ship, Queen Anne, in May, along with three new cruise programs for 2026-2027, has been instrumental in this success.
International markets now represent over half of all bookings, with a 22% increase in international guest bookings. Notably, the company experienced a 49% rise in first-time guests choosing Cunard compared to the same period in 2023.
Cunard ha registrato prenotazioni da record nel 2024, riportando 73.000 prenotazioni aggiuntive da gennaio a ottobre rispetto al 2023, segnando un aumento del 23% anno su anno. L'azienda ha osservato una crescita significativa nei mercati del Regno Unito (24%) e del Nord America (29%). Il lancio della loro nuova nave, Queen Anne, a maggio, insieme a tre nuovi programmi di crociera per il 2026-2027, è stato fondamentale per questo successo.
I mercati internazionali ora rappresentano oltre la metà di tutte le prenotazioni, con un incremento del 22% nelle prenotazioni di ospiti internazionali. È notevole che l'azienda abbia registrato un aumento del 49% degli ospiti alle prime esperienze con Cunard rispetto allo stesso periodo del 2023.
Cunard ha logrado reservas récord en 2024, con 73,000 reservas adicionales de huéspedes de enero a octubre en comparación con 2023, marcando un aumento del 23% interanual. La compañía experimentó un crecimiento significativo en los mercados del Reino Unido (24%) y América del Norte (29%). El lanzamiento de su nuevo barco, Queen Anne, en mayo, junto con tres nuevos programas de cruceros para 2026-2027, ha sido fundamental para este éxito.
Los mercados internacionales ahora representan más de la mitad de todas las reservas, con un aumento del 22% en las reservas de huéspedes internacionales. Cabe destacar que la empresa experimentó un aumento del 49% en huéspedes que eligen Cunard por primera vez en comparación con el mismo período de 2023.
퀸드는 2024년에 기록적인 예약 성과를 달성하여 2023년에 비해 1월부터 10월까지 73,000명의 추가 손님 예약을 보고했으며, 이는 전년 대비 23% 증가한 수치입니다. 이 회사는 영국(24%)과 북미(29%) 시장에서 큰 성장을 보였습니다. 5월에 새로운 배 퀸 앤을 출시하고 2026-2027년을 위한 3개의 새로운 크루즈 프로그램을 발표한 것이 이 성공에 큰 역할을 했습니다.
국제 시장은 현재 모든 예약의 절반 이상을 차지하며, 국제 손님 예약은 22% 증가했습니다. 특히, 2023년 같은 기간에 비해 처음으로 Cunard를 선택하는 손님이 49% 증가한 점이 눈에 띕니다.
Cunard a réalisé des réservations record en 2024, rapportant 73 000 réservations supplémentaires de clients de janvier à octobre par rapport à 2023, marquant une augmentation de 23 % d'une année sur l'autre. L'entreprise a connu une croissance significative sur les marchés britannique (24 %) et nord-américain (29 %). Le lancement de leur nouveau navire, Queen Anne, en mai, ainsi que trois nouveaux programmes de croisières pour 2026-2027, a été essentiel à ce succès.
Les marchés internationaux représentent désormais plus de la moitié de toutes les réservations, avec une augmentation de 22 % des réservations de clients internationaux. Il est à noter que l'entreprise a connu une hausse de 49 % des nouveaux clients choisissant Cunard par rapport à la même période en 2023.
Cunard hat im Jahr 2024 rekordverdächtige Buchungen erreicht und meldet von Januar bis Oktober 73.000 zusätzliche Gästereservierungen im Vergleich zu 2023, was einem Anstieg von 23% im Jahresvergleich entspricht. Das Unternehmen verzeichnete ein signifikantes Wachstum in den Märkten des Vereinigten Königreichs (24%) und Nordamerika (29%). Der Start ihres neuen Schiffs, Queen Anne, im Mai sowie drei neuen Kreuzfahrtprogrammen für 2026-2027 war entscheidend für diesen Erfolg.
Internationale Märkte machen jetzt über die Hälfte aller Buchungen aus, mit einem Anstieg von 22% bei internationalen Gästereservierungen. Bemerkenswert ist, dass das Unternehmen einen Anstieg von 49% bei erstmals Reisenden verzeichnete, die sich im Vergleich zum gleichen Zeitraum im Jahr 2023 für Cunard entschieden haben.
- Record 73,000 additional guest reservations (23% YoY increase)
- 24% booking increase in UK market
- 29% booking increase in North American market
- 22% increase in international guest bookings
- 49% rise in first-time guests
- Capacity expansion with new Queen Anne ship
- None.
Insights
The record-breaking booking data reveals significant growth momentum for Cunard's luxury cruise business. The 23% year-over-year increase in bookings, with 73,000 additional guest reservations, demonstrates robust demand in the luxury travel sector. Key growth metrics include a 24% increase in UK bookings and 29% growth in North America, suggesting strong market penetration in core regions.
The 49% increase in first-time guests indicates successful market expansion and brand positioning. The diversification of the customer base, with over half of bookings now coming from outside the UK, reduces geographic concentration risk and opens new revenue streams. The launch of Queen Anne adds significant capacity, while the introduction of new itineraries through 2027 provides strong forward booking visibility and revenue predictability.
The strong booking trends suggest significant revenue growth potential for Carnival (CUK) through its Cunard brand. The expansion of international markets, particularly the 22% increase in international bookings, indicates successful market diversification and potential for higher margins through premium pricing in new markets. The addition of Queen Anne to the fleet represents a major capital investment that is already driving growth through increased capacity and attracting new customer segments.
The extended booking window into 2027 provides excellent revenue visibility and helps optimize cash flow management. The strong performance in both established markets (UK) and growth markets (North America) suggests effective yield management and pricing power, which should positively impact future earnings.
This performance marks the highest number of guests booked between January 1 and October 31 than in any equivalent period on record. Both the
The arrival of Cunard's newest ship, Queen Anne, in May has been a key factor in this growth, alongside the launch of three new cruise programs in 2024. Winter 2026 and summer 2026 itineraries were introduced in March, followed by the winter 2027 program in October, further driving demand.
As an iconic British brand, Cunard's global appeal continues to grow, with more than half of bookings between January 1 and October 31 now originating from outside the
In addition to international growth, Cunard continues to attract both new and returning travelers. From January 1 to October 31, 2024, the brand saw a
Katie McAlister, President of Cunard, said: "As we look ahead to 2025, we are proud to report record-breaking bookings that demonstrate the continued strength of Cunard's commercial performance. As an iconic British brand with growing international appeal, Cunard continues to attract travelers from across the globe who are drawn to the timeless elegance and modern luxury we provide. The launch of Queen Anne has been a key driver of this success, increasing our capacity and capturing the imagination of both loyal and first-time guests. These results are a testament to the hard work of our teams and partners worldwide, who ensure Cunard remains at the forefront of luxury travel."
For more information about Cunard or to book a voyage, contact your Travel Advisor, call Cunard at 1-800-728-6273, or visit www.cunard.com.
For Travel Advisors interested in further information, please contact your Business Development Manager, visit OneSourceCruises.com, or call Cunard at 1-800-528-6273.
About Cunard
Cunard is a luxury British cruise line, renowned for creating unforgettable experiences around the world. Cunard has been a leading operator of passenger ships since 1840, celebrating an incredible 184 years of operation. The Cunard experience is built on fine dining, hand-selected entertainment, and outstanding White Star service. From a partnership with a two-Michelin starred chef, to inspiring guest speakers, to world class theatre productions, every detail has been meticulously crafted to make the experience unforgettable. A pioneer in transatlantic journeys and round world voyages, destinations sailed to also include
There are currently four Cunard ships, Queen Mary 2, Queen Elizabeth, Queen Victoria and new ship, Queen Anne, entered service in May 2024. This investment is part of the company's ambitious plans for the future of Cunard globally and will be the first time since 1999 that Cunard will have four ships in simultaneous service. Cunard is based at Carnival House in
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Social Media
Facebook: www.facebook.com/cunard
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For additional information about Cunard, contact:
Jackie Chase, Cunard, jchase@cunard.com
Cindy Adams, cindy@mgamediagroup.com
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SOURCE Cunard
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