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Cunard reports record-breaking bookings in 2024

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Cunard has achieved record-breaking bookings in 2024, with 73,000 additional guest reservations from January to October compared to 2023, marking a 23% year-on-year increase. The company saw significant growth in both UK (24%) and North American (29%) markets. The launch of Queen Anne ship and three new cruise programmes contributed to this success. International bookings now represent over half of total reservations, with a 22% increase in international guest bookings. Notably, there was a 49% rise in first-time guests choosing Cunard compared to 2023.

Cunard ha registrato prenotazioni record nel 2024, con 73.000 prenotazioni di ospiti aggiuntive da gennaio a ottobre rispetto al 2023, segnando un aumento del 23% rispetto all'anno precedente. L'azienda ha registrato una crescita significativa sia nel mercato britannico (24%) che in quello nordamericano (29%). Il lancio della nave Queen Anne e tre nuovi programmi di crociera hanno contribuito a questo successo. Le prenotazioni internazionali ora rappresentano più della metà delle prenotazioni totali, con un aumento del 22% nelle prenotazioni di ospiti internazionali. È particolarmente degno di nota un aumento del 49% nei nuovi ospiti che scelgono Cunard rispetto al 2023.

Cunard ha alcanzado reservas récord en 2024, con 73,000 reservas adicionales de huéspedes de enero a octubre en comparación con 2023, lo que marca un aumento del 23% interanual. La compañía vio un crecimiento significativo en los mercados del Reino Unido (24%) y América del Norte (29%). El lanzamiento del barco Queen Anne y tres nuevos programas de cruceros contribuyeron a este éxito. Las reservas internacionales ahora representan más de la mitad de las reservas totales, con un aumento del 22% en las reservas de huéspedes internacionales. Notablemente, hubo un aumento del 49% en los nuevos huéspedes que eligen Cunard en comparación con 2023.

큐나드는 2024년에 기록적인 예약을 달성하였으며, 2023년 대비 73,000명의 추가 손님 예약이 1월부터 10월까지 발생하여 23%의 연간 증가율을 기록했습니다. 이 회사는 영국(24%)과 북미(29%) 시장에서 모두 중요한 성장을 보였습니다. 퀸 앤 호의 출항과 세 개의 새로운 크루즈 프로그램이 이 성공에 기여하였습니다. 국제 예약은 이제 전체 예약의 절반 이상을 차지하며, 국제 손님 예약은 22% 증가하였습니다. 특히, 2023년과 비교하여 큐나드를 선택한 첫 방문 손님이 49% 증가한 점이 주목할 만합니다.

Cunard a connu des réservations record en 2024, avec 73 000 réservations supplémentaires de passagers de janvier à octobre par rapport à 2023, marquant une augmentation de 23% par rapport à l'année précédente. L'entreprise a constaté une croissance significative sur les marchés britannique (24%) et nord-américain (29%). Le lancement du navire Queen Anne et trois nouveaux programmes de croisière ont contribué à ce succès. Les réservations internationales représentent désormais plus de la moitié des réservations totales, avec une augmentation de 22% des réservations de passagers internationaux. Il est particulièrement à noter qu'il y a eu une augmentation de 49% des nouveaux passagers choisissant Cunard par rapport à 2023.

Cunard hat im Jahr 2024 Rekordbuchungen erzielt, mit 73.000 zusätzlichen Gästereservierungen von Januar bis Oktober im Vergleich zu 2023, was einen 23% Anstieg im Jahresvergleich bedeutet. Das Unternehmen verzeichnete ein erhebliches Wachstum sowohl im britischen Markt (24%) als auch im nordamerikanischen Markt (29%). Der Start des Queen Anne Schiffs und drei neuen Kreuzfahrtprogrammen trugen zu diesem Erfolg bei. Internationale Buchungen machen nun über die Hälfte der Gesamreservierungen aus, mit einem 22% Anstieg bei internationalen Gästereservierungen. Besonders bemerkenswert ist ein 49% Anstieg bei den Erstbesuchern, die sich für Cunard entschieden haben, im Vergleich zu 2023.

Positive
  • Record 73,000 additional guest reservations (23% YoY increase)
  • Strong market growth: UK (24%) and North America (29%)
  • 22% increase in international guest bookings
  • 49% rise in first-time guests
  • Successful launch of Queen Anne ship expanding capacity
  • Launch of three new cruise programmes driving demand
Negative
  • None.

Insights

The record-breaking booking performance signals robust demand in the luxury cruise sector, with a 23% year-over-year increase representing approximately 73,000 additional guest reservations. The successful launch of Queen Anne has significantly expanded Cunard's capacity and market reach, while the 49% surge in first-time guests indicates strong brand expansion and market penetration.

International market diversification is particularly noteworthy, with over 50% of bookings now coming from outside the UK. The 29% growth in North American bookings and 22% increase in international guest bookings demonstrate successful geographic expansion, reducing dependency on any single market. This global diversification strengthens Carnival 's revenue stability and growth potential in the luxury cruise segment.

The strong booking trends and capacity expansion through Queen Anne position Carnival 's luxury segment for significant revenue growth. The high proportion of first-time guests combined with strong repeat customer loyalty suggests potential for sustained long-term revenue streams. The geographic diversification of revenue sources provides a natural hedge against regional economic fluctuations and currency risks.

The forward booking window extending into 2027 provides excellent visibility into future cash flows and helps optimize revenue management. This booking momentum should support higher occupancy rates and potentially stronger pricing power, contributing positively to profit margins in the luxury cruise segment.

SOUTHAMPTON, England, Dec. 3, 2024 /PRNewswire/ -- Cunard has reported record-breaking bookings in 2024, following an exceptional year and the launch of its highly anticipated ship, Queen Anne. From 1 January to 31 October this year, Cunard recorded an impressive 73,000 additional guest reservations compared to the same period in 2023, representing a 23% year-on-year increase.

 

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This performance marks the highest number of guests booked between 1 January and 31 October than in any equivalent period on record. Both the UK and North American markets contributed significantly to this success, with a 24% increase in guests booking from the UK and 29% more from North America compared to 2023.

The arrival of Cunard's newest ship, Queen Anne, in May has been a key factor in this growth alongside the launch of three new cruise programmes in 2024. Winter 2026 and summer 2026 itineraries were introduced in March, followed by the winter 2027 programme in October, further driving demand. 

As an iconic British brand, Cunard's global appeal continues to grow, with more than half of bookings between 1 January and 31 October now originating from outside the UK. International markets have shown particularly strong interest, with targeted marketing campaigns in these regions driving a 22% increase in international guest bookings over the past year.

In addition to international growth, Cunard continues to attract both new and returning travellers. From 1 January to 31 October 2024, the brand saw a 49% rise in first-time guests choosing to sail with Cunard compared to the same period in 2023.

Katie McAlister, President of Cunard, said: "As we look ahead to 2025, we are proud to report record-breaking bookings that demonstrate the continued strength of Cunard's commercial performance. As an iconic British brand with growing international appeal, Cunard continues to attract travellers from across the globe who are drawn to the timeless elegance and modern luxury we provide. The launch of Queen Anne has been a key driver of this success, increasing our capacity and capturing the imagination of both loyal and first-time guests. These results are a testament to the hard work of our teams and partners worldwide, who ensure Cunard remains at the forefront of luxury travel."

For more information about Cunard, or to book a voyage, visit www.cunard.com.

Notes to Editors

Social Media 
Facebook: www.facebook.com/cunard
Twitter: www.twitter.com/cunardline
YouTube: www.youtube.com/wearecunard
Instagram: www.instagram.com/cunardline 

ABOUT CUNARD: 

Cunard is a luxury British cruise line, renowned for creating unforgettable experiences around the world. Cunard has been a leading operator of passenger ships since 1840, and this year celebrates an incredible 185 years of operation. 2025 is a momentous year in Cunard's history, which will be marked with several iconic land-based events and special Event Voyages. The Cunard experience is built on fine dining, hand-selected entertainment, and outstanding White Star service. From a partnership with a two-Michelin starred chef, to inspiring guest speakers, to world class theatre productions, every detail has been meticulously crafted to make the experience unforgettable. A pioneer in transatlantic journeys and round world voyages, destinations sailed to also include Europe, the Caribbean, Alaska, the Far East and Australia.

There are currently four Cunard ships, Queen Mary 2, Queen Elizabeth, Queen Victoria and new ship, Queen Anne, which entered service in May 2024. This investment is part of the company's ambitious plans for the future of Cunard globally, with the brand now boasting four ships in simultaneous service for the first time since 1999. Cunard is based at Carnival House in Southampton and has been owned since 1998 by Carnival Corporation & plc. www.cunard.com (NYSE: CCL) (LSE: CCL) (NYSE: CUK).

Logo: https://mma.prnewswire.com/media/2435559/4755505/Cunard_Logo.jpg

Cision View original content:https://www.prnewswire.com/news-releases/cunard-reports-record-breaking-bookings-in-2024-302320772.html

SOURCE Cunard

FAQ

What was Cunard's booking growth rate in 2024?

Cunard reported a 23% year-on-year increase in bookings from January to October 2024, with 73,000 additional guest reservations compared to the same period in 2023.

How many new guests booked with Cunard in 2024?

Cunard saw a 49% increase in first-time guests booking cruises from January to October 2024 compared to the same period in 2023.

What impact did Queen Anne have on Cunard's performance?

The launch of Queen Anne in May 2024 was a key factor in Cunard's growth, increasing capacity and attracting both new and returning guests.

How did Cunard perform in international markets in 2024?

Cunard achieved a 22% increase in international guest bookings, with over half of all bookings now coming from outside the UK.

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