Cuentas Fills Banking Gap for Growing Immigrant Population

Rhea-AI Summary

Cuentas, a fintech provider, is enhancing digital payment access for Hispanic and Latino communities as traditional bank branches decline. Their outreach has begun in Southern California, targeting the over 7 million unbanked Hispanic households. The company has integrated Western Union's money transfer services into its app, allowing transfers up to $500 for $4.99. Cuentas also offers Amazon Cash at a 3% discount and accepts a Matricula Consular as ID. The app is available on major platforms, increasing financial inclusion for underserved populations amidst a significant growth in Hispanic demographics in the U.S.

Positive

• Cuentas has integrated Western Union's money transfer capabilities, allowing transfers to over 200 countries.
• Cuentas targets a unique market segment of unbanked and underbanked immigrants, with over 7 million Hispanic households needing financial services.
• The app provides benefits like no-fee transfers between cardholders and early access to funds.

Negative

• The decline of physical bank branches could reflect broader issues in customer engagement for traditional banks.

Adoption of Digital Payments App on the Rise Among Hispanics and Other Immigrant Populations As Physical Bank Branches Decline

MIAMI, FL / ACCESSWIRE / March 30, 2022 / As immigrants make up an increasingly large share of the U.S. population over the next two decades, Cuentas, a leading fintech provider of mobile banking, digital wallet and payment solutions serving Hispanic and Latino communities is filling a critical gap for these consumers.

Early this year, Cuentas started a major Latino and Hispanic outreach campaign in southern California, where Census data shows that more than 30 percent of the population is Hispanic, and in Los Angeles County, the proportion increases to 48 percent. Cuentas is set to expand its presence across the southern US - from California to Florida - by year's end.

A recent report by Perch Perspectives notes that the U.S. population shift is driven primarily by migration from Latin American countries to the U.S. And, as the Hispanic population of the U.S. grows, it is increasingly underserved by available financial services, creating a unique opportunity for innovative fintech companies. The need for affordable banking, check cashing, and international remittance services for the more than 7 million U.S. Hispanic households that are unbanked - and the millions more that will arrive in the U.S. in the coming years - has created a unique opportunity in the U.S. market.

The report also suggests that the underbanked, immigrant, and Hispanic population of the U.S. has gone largely unnoticed by major players in the fintech space, and traditional banks are not equipped or incentivized to capitalize on this opportunity.

According to the Federal Reserve Bank of St. Louis, the number of physical bank branches peaked in the U.S. in 2009 and has declined approximately 11 percent since then.

Cuentas is the only company focused on a narrow but well-defined opportunity in the Hispanic population in the U.S and its card and app services are designed exclusively with this population in mind.

Cuentas recently integrated Western Union's domestic and international money transfer capabilities into the Cuentas mobile banking app, allowing Cuentas account holders to send up to $500 to more than 200 countries and territories worldwide for $4.99.

"Cuentas' banking and payments services are built to increase access to affordable, digital financial services and provide a trusted source for banking and other financial services," said Jeff Johnson, Cuentas CEO. "By driving the cost of banking and remittance fees down, we're increasing financial inclusion for millions of unbanked and underbanked immigrants across the US."

Cuentas also offers Amazon Cash at a 3% discount to its account holders. Cuentas allows individuals to sign up with a Matricula Consular as secondary identification (an ID card issued by the Mexican government) along with SSN or ITIN (Individual Taxpayer Identification Number).

Available in the Apple App Store and the Google Play store, the Cuentas App is the convenient mobile banking app that gives consumers access to their money, their way. Cuentas cardholders can send money to other Cuentas cardholders with no fee, access exclusive cardholder discounts and get access to their money up to two days faster when they directly deposit their wages or government benefit checks.

About Cuentas

Cuentas, Inc. (NASDAQ:CUEN)(NASDAQ:CUENW) is a fintech e-banking and e-commerce service provider with proprietary technology that delivers digital financial services to the underbanked and un-banked Hispanic, Latino and immigrant populations including mobile and online banking, prepaid debit, ACH and mobile deposits, cash remittance, peer to peer money transferring, and other services. The Cuentas General Purpose Reloadable (GPR) Card includes a digital wallet, discounts for purchases at major physical and online retailers, rewards, and the ability to purchase digital content. For more information, visit https://cuentas.com.

Forward-Looking Statements

This news release contains "forward-looking statements," as that term is defined in section 27a of the United States Securities Act of 1933, as amended, and section 21e of the United States Securities Exchange Act of 1934, as amended. Statements in this press release, which are not purely historical, are forward-looking statements and include any statements regarding beliefs, plans, expectations, or intentions regarding the future. Except for the historical information presented herein, matters discussed in this news release contain forward-looking statements that are subject to certain risks and uncertainties that could cause actual results to differ materially from any future results, performance or achievements expressed or implied by such statements. Statements that are not historical facts, including statements that are preceded by, followed by, or that include such words as "believe," "plan," or "expect" or similar statements are forward-looking statements.

Cuentas Media Relations:
Cuentas, Inc.
info@cuentas.com

SOURCE: Cuentas, Inc.

View source version on accesswire.com:
https://www.accesswire.com/695207/Cuentas-Fills-Banking-Gap-for-Growing-Immigrant-Population

FAQ

What is Cuentas doing to address the needs of the Hispanic community?

Cuentas is focusing on providing digital banking and payment solutions tailored for the Hispanic population, particularly the unbanked.

How is Cuentas expanding its services in the U.S.?

Cuentas is launching a major outreach campaign in Southern California and plans to expand throughout the southern U.S. by the end of the year.

What unique feature does the Cuentas app offer for money transfers?

The Cuentas app now includes Western Union's money transfer capabilities, allowing users to send up to $500 internationally for a low fee.

What financial services are available to Cuentas users?

Cuentas provides mobile banking, prepaid debit services, remittances, and discounts for Amazon Cash.

What is the significance of using a Matricula Consular for Cuentas account registration?

Cuentas allows the Matricula Consular as a form of ID, making it accessible for immigrants who may lack traditional identification.