Wrike Powers Creative Workflows End-To-End With Cloud Content Connector

Rhea-AI Summary

Wrike, a subsidiary of Citrix (CTXS), launched the Cloud Content Connector at SXSW 2022. This universal API allows seamless integration of various digital asset management (DAM) solutions with Wrike's platform, enhancing workflow efficiency for creative teams. The connector enables two-way synchronization, reducing time wasted on app toggling and version control issues. It also pairs with various DAM partners, including MediaValet, Bynder, and Tenovos, to facilitate streamlined marketing and creative operations. This innovation aims to address the growing demand for integrated digital collaboration tools amidst the shift to remote work.

Positive

• Launch of Cloud Content Connector enhances integration with various DAM solutions, improving workflow efficiency.
• Enables two-way synchronization between Wrike and DAM systems, reducing time spent on version control.
• Partnerships with established DAM providers like MediaValet, Bynder, and Tenovos expand service capabilities.
• Addresses the shift towards remote work by eliminating asset silos and workflow bottlenecks.

Negative

• None.

Universal API Allows Creative Teams to Integrate Any Digital Asset Management Solution With Wrike’s Collaborative Work Management Platform to Drive Workflows in One Place

AUSTIN, Texas--(BUSINESS WIRE)-- Wrike, the most powerful work management platform, now part of Citrix, today announced at SXSW 2022 the new Cloud Content Connector, which integrates digital asset management (DAM) systems with Wrike, allowing teams to create a single, seamless workflow, from asset creation to publishing.

“The way we work has shifted dramatically, triggering the expansion of cloud-based tools and inundating creative and marketing teams with multiple disconnected solutions,” says Esther Flammer, Head of Wrike Marketing at Citrix. “As a result, teams are up against increased barriers, reduced visibility, and wasted time and effort. Wrike is committed to freeing teams from these work complexities so they can collaborate, create, and exceed. With the launch of Cloud Content Connector, teams can seamlessly integrate their favorite DAM solution with Wrike, so there are no interruptions in workflows, increasing efficiency, productivity, and creativity.”

Cloud Content Connector is a universal API that enables Wrike to integrate with any DAM system of a customer’s choice. Once connected, a two-way sync is enabled so teams can manage work in their DAM solution and Wrike simultaneously. Unlike other work management platforms with a native DAM-lite solution or limited DAM integrations, Wrike’s Cloud Content Connector is DAM-agnostic and allows teams to integrate with multiple solutions/DAM platforms. It also pairs with Wrike’s proofing feature and does not require a complicated setup.

With assets flowing freely and securely between Wrike as a work execution hub and DAM systems, customers can power their end-to-end creative process in a single place. This eases the search for assets in any stage of production, and teams can rest assured that they are accessing the most up-to-date versions. By eliminating app toggling and version control issues, teams can focus more on creativity and getting campaigns to market faster.

Wrike’s growing list of DAM partners includes MediaValet, Bynder, and Tenovos. These partnerships were initiated to improve marketing and creative operations and bridge the gap between ideation and distribution. Additionally, Wrike launched its integration with ShareFile, available through Cloud Content Connector. ShareFile is a secure file sharing and transfer service for businesses. With this new integration, Wrike is streamlining content-based workflows like RFPs and M&As by putting them in a dynamic work structure. This allows ShareFile users to maintain efficiency and alignment on documents, all within Wrike.

Quotes From Our Partners

“As organizations lean into remote and hybrid work environments, it’s more critical than ever to eliminate asset silos and workflow bottlenecks,” says David MacLaren, Founder & CEO at MediaValet. “We’re thrilled to be partnered with Wrike as they pilot their Cloud Content Connector, which will provide customers with a more seamless workflow experience. We look forward to expanding our partnership with Wrike and continuing to bring innovative solutions to the market together.”

“We are exceptionally proud to be partnered with Wrike and leverage Cloud Content Connector to empower our users with streamlined workflows from directly within the DAM,” says Michael Waldron, CMO at Tenovos. “We believe DAM is an essential component of the integrated enterprise technology stack, allowing for seamless collaboration between teams that drive productivity and content performance across the organization. With Wrike, we can achieve that goal to help our users be productive while activating impactful content across all brand channels.”

“By supporting and promoting our connected ecosystems, together we are empowering the world's top brands to execute marketing campaigns at velocity and scale and deliver on their digital transformation goals,” says Brad Kofoed, Senior Vice President, Global Alliances & Channels, Bynder.

For more information on Cloud Content Connector, please stop by the Wrike booth #817 at SXSW through March 16 or visit: https://bit.ly/3i84X8m

For more information on Wrike’s DAM partners, please visit: https://bit.ly/3i5Qiuv

For Citrix Investors

This release contains forward-looking statements which are made pursuant to the safe harbor provisions of Section 27A of the Securities Act of 1933 and of Section 21E of the Securities Exchange Act of 1934. The forward-looking statements in this release do not constitute guarantees of future performance. Those statements involve a number of factors that could cause actual results to differ materially, including risks associated with the impact of the global economy and uncertainty in the IT spending environment, revenue growth and recognition of revenue, products and services, their development and distribution, product demand and pipeline, economic and competitive factors, the Company's key strategic relationships, acquisition and related integration risks as well as other risks detailed in the Company's filings with the Securities and Exchange Commission. Citrix assumes no obligation to update any forward-looking information contained in this press release or with respect to the announcements described herein. The development, release and timing of any features or functionality described for our products remains at our sole discretion and is subject to change without notice or consultation. The information provided is for informational purposes only and is not a commitment, promise or legal obligation to deliver any material, code or functionality and should not be relied upon in making purchasing decisions or incorporated into any contract.

About Wrike

Wrike, a Citrix company, is the most intelligent, versatile work management platform for the enterprise. It can be easily configured for any team and any use case to transform how work gets done. Wrike’s feature-rich platform puts teams in control of their digital workflows, enabling them to focus on the most important work, maximize potential, and accelerate business growth. Customers like Estée Lauder, Hootsuite, Nielsen, Ogilvy, Siemens, and Tiffany & Co. depend on Wrike to help teams plan, manage, and complete work at scale. Wrike is headquartered in Fort Lauderdale, Florida. For more information, visit: www.wrike.com.

View source version on businesswire.com: https://www.businesswire.com/news/home/20220314005505/en/

Rory Schaff

Senior Manager, Corporate Communications

rory.schaff@team.wrike.com

Source: Wrike

FAQ

What is the Cloud Content Connector launched by Citrix (CTXS)?

The Cloud Content Connector is a universal API that integrates various digital asset management systems with Wrike's collaborative work management platform, enhancing workflow efficiency.

How does the Cloud Content Connector improve workflows for teams?

It enables two-way synchronization between Wrike and integrated DAM systems, allowing teams to manage work seamlessly without interruptions.

Which companies are partners with Citrix (CTXS) for the Cloud Content Connector?

Partners include MediaValet, Bynder, and Tenovos, all aimed at enhancing marketing and creative operations.

Where was the Cloud Content Connector announced?

The launch was announced at SXSW 2022.

What benefits does the Cloud Content Connector provide to creative teams?

It improves efficiency by minimizing app toggling, eliminates version control issues, and streamlines the end-to-end creative process.