Cognizant Moment: Powering the next generation of data-led, AI-fueled experiences at enterprise scale
Cognizant has launched Cognizant Moment™, a new AI-powered digital experience practice area designed to help clients leverage artificial intelligence to reimagine customer experience and drive growth. The practice builds on Cognizant's 20+ years of digital experience expertise and recent acquisitions in the space. Cognizant Moment™ focuses on intelligent ecosystem orchestration, connecting experiences, data, technology, and operations across the enterprise ecosystem.
The new practice aims to address challenges with capabilities across multiple workstreams, including intelligent ecosystem orchestration, business transformation, digital products & platforms, marketing & content, commerce, and learning. Cognizant Moment is positioned as one of the few modern experience practices that can deliver at scale globally with cutting-edge technical expertise.
Cognizant ha lanciato Cognizant Moment™, un nuovo settore di esperienza digitale potenziato dall'AI, progettato per aiutare i clienti a sfruttare l'intelligenza artificiale per ripensare l'esperienza del cliente e stimolare la crescita. Questa pratica si basa su oltre 20 anni di esperienza digitale di Cognizant e sulle recenti acquisizioni nel settore. Cognizant Moment™ si concentra sull'orchestrazione intelligenti degli ecosistemi, connettendo esperienze, dati, tecnologia e operazioni all'interno dell'ecosistema aziendale.
Il nuovo settore mira a affrontare le sfide con capacità attraverso molteplici flussi di lavoro, tra cui orchestrazione intelligente degli ecosistemi, trasformazione aziendale, prodotti e piattaforme digitali, marketing e contenuti, commercio e apprendimento. Cognizant Moment si posiziona come una delle poche pratiche moderne di esperienza in grado di offrire risultati su scala globale con competenze tecniche all'avanguardia.
Cognizant ha lanzado Cognizant Moment™, un nuevo área de práctica digital impulsada por IA, diseñada para ayudar a los clientes a aprovechar la inteligencia artificial para reinventar la experiencia del cliente y fomentar el crecimiento. Esta práctica se basa en más de 20 años de experiencia digital de Cognizant y en adquisiciones recientes en el ámbito. Cognizant Moment™ se enfoca en la orquestación inteligente de ecosistemas, conectando experiencias, datos, tecnología y operaciones en todo el ecosistema empresarial.
La nueva práctica tiene como objetivo abordar desafíos con capacidades a través de múltiples flujos de trabajo, incluyendo orquestación inteligente de ecosistemas, transformación empresarial, productos y plataformas digitales, marketing y contenido, comercio y aprendizaje. Cognizant Moment se posiciona como una de las pocas prácticas modernas de experiencia que puede entregar a gran escala a nivel global con experiencia técnica de vanguardia.
Cognizant는 Cognizant Moment™를 출시했습니다. 이 AI 기반 디지털 경험 실습 영역은 고객이 인공지능을 활용하여 고객 경험을 재구상하고 성장을 이끌 수 있도록 돕기 위해 설계되었습니다. 이 실습은 Cognizant의 20년 이상의 디지털 경험 전문성과 최근의 인수합병을 바탕으로 하고 있습니다. Cognizant Moment™는 기업 생태계 전반에 걸쳐 경험, 데이터, 기술 및 운영을 연결하는 지능형 생태계 오케스트레이션에 중점을 두고 있습니다.
새로운 실습은 지능형 생태계 오케스트레이션, 비즈니스 변혁, 디지털 제품 및 플랫폼, 마케팅 및 콘텐츠, 상거래 및 학습 등 여러 워크스트림에서의 역량으로 어려움을 해결하는 것을 목표로 합니다. Cognizant Moment는 최신 기술 전문성을 갖춘 글로벌 스케일에서 제공할 수 있는 몇 안 되는 현대 경험 실습 중 하나로 자리잡고 있습니다.
Cognizant a lancé Cognizant Moment™, un nouveau domaine de pratique d'expérience numérique alimenté par l'IA, conçu pour aider les clients à tirer parti de l'intelligence artificielle pour réinventer l'expérience client et stimuler la croissance. Cette pratique s'appuie sur plus de 20 ans d'expertise en expérience numérique chez Cognizant et des acquisitions récentes dans le domaine. Cognizant Moment™ se concentre sur l'orchestration intelligente des écosystèmes, reliant les expériences, les données, la technologie et les opérations au sein de l'écosystème de l'entreprise.
Le nouveau domaine vise à relever des défis avec des capacités à travers plusieurs flux de travail, y compris l'orchestration intelligente des écosystèmes, la transformation des entreprises, les produits et plateformes numériques, le marketing et le contenu, le commerce et l'apprentissage. Cognizant Moment se positionne comme l'une des rares pratiques d'expérience modernes capables de livrer à grande échelle au niveau mondial avec une expertise technique à la pointe de la technologie.
Cognizant hat Cognizant Moment™ ins Leben gerufen, einen neuen AI-gestützten Bereich für digitale Erfahrungen, der darauf abzielt, Kunden dabei zu helfen, künstliche Intelligenz zu nutzen, um das Kundenerlebnis neu zu gestalten und Wachstum zu fördern. Diese Praxis basiert auf über 20 Jahren digitaler Erfahrung von Cognizant und kürzlichen Übernahmen in diesem Bereich. Cognizant Moment™ konzentriert sich auf intelligente Ökosystemorchestrierung, die Erfahrungen, Daten, Technologie und Operationen im gesamten Unternehmensökosystem verbindet.
Das neue Angebot zielt darauf ab, Herausforderungen mit Fähigkeiten in mehreren Arbeitsabläufen anzugehen, einschließlich intelligenter Ökosystemorchestrierung, Geschäftstransformation, digitalen Produkten und Plattformen, Marketing und Inhalten, Handel und Lernen. Cognizant Moment positioniert sich als eine der wenigen modernen Erfahrungspraxen, die weltweit in großem Maßstab mit fortschrittlicher technischer Expertise liefern kann.
- Launch of Cognizant Moment™, a new AI-powered digital experience practice area
- Builds on 20+ years of digital experience expertise and recent acquisitions
- Aims to help clients leverage generative AI for new products and services
- Offers capabilities across multiple workstreams for comprehensive solutions
- Positioned to deliver at scale globally with cutting-edge technical expertise
- None.
Insights
Cognizant's launch of Cognizant Moment™ marks a significant step in the evolution of AI-powered digital experiences. This new practice area leverages generative AI to reimagine customer interactions, potentially reshaping how businesses engage with their audience. The focus on intelligent ecosystem orchestration is particularly noteworthy, as it aims to create a cohesive experience by connecting data, technology and operations across the enterprise.
The suite of capabilities offered by Cognizant Moment, including business transformation and AI-driven personalized marketing, indicates a comprehensive approach to digital experience enhancement. This could position Cognizant as a strong competitor in the rapidly evolving AI-driven customer experience market.
However, it's important to note that while the potential of generative AI is significant, its implementation at enterprise scale comes with challenges. These include data privacy concerns, the need for robust AI governance and the potential for AI-generated content to lack the nuance and emotional intelligence that human-created content can provide. Cognizant will need to address these challenges to ensure the success of this new practice area.
From an investor's perspective, this move aligns with the growing demand for AI-powered solutions in the business world. If Cognizant can effectively deliver on its promises, it could lead to increased market share and revenue growth in the digital experience sector. However, the success of this initiative will largely depend on Cognizant's ability to demonstrate tangible results and ROI for its clients in this rapidly evolving technological landscape.
Cognizant's introduction of Cognizant Moment™ is a strategic move that aligns with current market trends. The digital experience market is rapidly evolving, with generative AI emerging as a game-changing technology. By integrating AI into its digital experience offerings, Cognizant is positioning itself at the forefront of this transformation.
The market potential is significant. According to the research cited, generative AI could contribute an additional
However, it's important to consider the competitive landscape. Many tech giants and consultancies are also investing heavily in AI-powered customer experience solutions. Cognizant will need to differentiate its offerings and demonstrate clear value to stand out in this crowded market.
The emphasis on intelligent ecosystem orchestration could be a key differentiator. By connecting experiences, data, technology and operations across the entire enterprise ecosystem, Cognizant is offering a holistic approach that could appeal to large enterprises looking for comprehensive solutions.
For investors, this move represents both opportunity and risk. If successful, it could drive significant growth for Cognizant in the digital experience sector. However, the rapid pace of AI development and the intense competition in this space also present challenges. Investors should closely monitor Cognizant's ability to win and successfully implement large-scale projects using this new practice area.
New AI-powered digital experience practice area offers businesses end-to-end solutions for intelligent experience orchestration along the customer journey.
The new practice builds on the digital experience expertise and solutions Cognizant has delivered for clients over the last 20+ years, and advanced through a series of key acquisitions in the digital experience space. Now, as the ways consumers interact with technology are shifting to include multi-modal experiences, Cognizant aims to give clients the tools and insights they need to drive differentiation, cultivate customer loyalty and become future-ready.
Cognizant Moment™ is built on the foundation of intelligent ecosystem orchestration, a strategy that connects experiences as well as the underlying data, technology and operations across the entire enterprise ecosystem. This approach enables clients to leverage generative AI's content generation capabilities, along with human ingenuity, to innovate, differentiate and drive growth by informing and automating processes, and creating dynamic, hyper-personalized experiences for their customers.
"Every experience comes down to a series of moments, seamlessly enabled by intuitive strategy, human-centered design and curated technology," said Ravi Kumar S, CEO, Cognizant. "Cognizant research shows that a majority of G2000 business decision makers believe that generative AI will help them create new products and services, and many of them are already using the technology to design or deliver them. We aim to meet the moment, as enterprises move to differentiate through experience, and enable them to implement a data and technology-driven approach to shape the customer journey, rather than relying on traditional marketing agencies."
Cognizant Moment aims to address these challenges directly, with a suite of capabilities across multiple workstreams, including:
- Intelligent Ecosystem Orchestration: Connecting data, technology and operations to create a dynamic experience ecosystem;
- Business Transformation: Innovating and reimagining operations to assist clients in generating new growth and economic value;
- Digital Products & Platforms: Using human-centric agile methods to deliver products that resonate with customers and employees;
- Marketing & Content: Transitioning from manual management to AI-driven personalized marketing, supported by comprehensive content services;
- Commerce: Moving beyond transactions to create immersive commerce experiences;
- Learning: Crafting interactive experiences to enable behavior change and skill-based performance.
"Cognizant Moment is one of the few modern experience practices that can deliver at scale, globally, and with the cutting-edge technical expertise required to effect the needed change," said Ben Wiener, global head of Cognizant Moment. "As experience leaders grapple with a confluence of technological and behavioral forces, we aim to help clients change the game and equip them to grow and thrive competitively, backed by Cognizant's long heritage of digital experience domain knowledge, technology and industry expertise."
"The effectiveness of technology implementations must be measured by the experiences of both customers and employees," said Phil Fersht, CEO and Chief Analyst, HFS Research. "Cognizant Moment brings the firm's best assets and talent together to maximize AI impact and people value."
According to New Work, New World, a research report published by Cognizant analyzing data from Oxford Economics, generative AI could inject an additional
To learn more about Cognizant Moment, visit this page.
About Cognizant
Cognizant (Nasdaq: CTSH) engineers modern businesses. We help our clients modernize technology, reimagine processes and transform experiences so they can stay ahead in our fast-changing world. Together, we're improving everyday life. See how at www.cognizant.com or @cognizant.
For more information, contact: | ||||
Name Ben Gorelick Email benjamin.gorelick@cognizant.com | Name Christina Schneider Email christina.schneider@cognizant.com | Name Rashmi Vasisht Email rashmi.vasisht@cognizant.com | ||
Forward-Looking Statements
This press release includes statements that may constitute forward-looking statements made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995, the accuracy of which are necessarily subject to risks, uncertainties and assumptions as to future events that may not prove to be accurate. These statements include, but are not limited to, express or implied forward-looking statements relating to the adoption of generative artificial intelligence and the effects of generative artificial intelligence on the workforce, businesses and economy. These statements are neither promises nor guarantees but are the findings of the study discussed above and remain subject to a variety of risks and uncertainties, many of which are beyond our control, which could cause actual results to differ materially from those contemplated in these forward-looking statements. Existing and prospective investors are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date hereof. Factors that could cause outcomes to differ materially from those expressed or implied include general economic conditions, the impact of technological development and competition, the competitive and rapidly changing nature of the markets we compete in, the competitive marketplace for talent and its impact on employee recruitment and retention, and the other factors discussed in our most recent Annual Report on Form 10-K and other filings with the Securities and Exchange Commission. Cognizant undertakes no obligation to update or revise any forward-looking statements, whether as a result of new information, future events, or otherwise, except as may be required under applicable securities law.
1 Cognizant and Oxford Economics. (2023). New Work, New World, pg. 3-5.
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SOURCE Cognizant
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