Truth Runner: Another Top Ranked Mobile Game of CooTek

Rhea-AI Summary

Truth Runner, a new hyper-casual parkour game by Taptek, has quickly ascended to the top of US iOS charts just a week after its release. Targeting female players, it integrates parkour and dress-up elements, along with a unique personality test feature. This innovative approach has resonated with Gen Z gamers, enhancing engagement through vibrant graphics and culturally relevant content. CooTek (CTK) views mobile gaming as a crucial part of its strategy, with ongoing efforts to optimize and localize Truth Runner for international markets, fostering future growth potential.

Positive

• Truth Runner quickly ascended to the top of US iOS charts within a week of launch.
• The game features a unique personality test, attracting Gen Z users.
• CooTek sees mobile gaming as vital to its business strategy, indicating a focus on growth.

Negative

• None.

SHANGHAI, Sept. 16, 2021 /PRNewswire/ -- As a dark horse in the list of US IOS games -- a week into its launch, Truth Runner has already risen to the top and is still charging ahead. This hyper-casual parkour game developed by Taptek, a game studio invested by CooTek (Cayman) Inc. (NYSE: CTK) ("CooTek" or the "Company"), has laid an excellent foundation for the Company's upcoming game releases in the second half of the year.

Truth Runner is a creative parkour game targeting female users. Besides the parkour and dress-up elements inherited from CooTek's previous hit, Catwalk Beauty, Truth Runner also allows players to choose their own parkour outfit based on the result of a personality test. A personality report is generated at the end of the game, which proves to be an appealing feature to numerous light game lovers of Generation Z.

In order to attract potential players, the game offers bright visual effects and personality/fortune tags in the personality test, which are designed to use memes in the popular culture. In the fortune-telling part, the creative team at Taptek has included many trending elements that are of interests to the Gen Z players, e.g., romantic relationship, weight, money, etc., making the game a trending topic on social networks. On YouTube, a large number of users have shared the screen recordings of their test results, which have also brought more traffic to the game.

For CooTek, mobile gaming is a crucial part of its recreational content roadmap. The Company's experience and growth potential have enabled constant product incubations and iterations. The light, fast and mini-sized games developed by Cootek are widely popular among people with modern and fast-paced lifestyle. The in-depth and comprehensive strategy adopted by CooTek's game business has also encouraged its invested games studios to create numerous hit games. As to the team behind Truth Runner, Taptek, its capabilities and resources in game design, localization, optimization and ROI have helped it accumulate creative ideas and explore the games best catered to the local users.

It has been the key objective of CooTek to create high-quality games with max user value. Taptek is still working on the game's optimization and localization to launch in other overseas markets. It is believed that Truth Runner will keep its lead in the mobile gaming race.

About CooTek (Cayman) Inc.

CooTek is a mobile internet company with a global vision that offers content-rich mobile applications, focusing on three categories: online literature, scenario-based content apps and mobile games. CooTek's mission is to empower everyone to enjoy relevant content seamlessly. CooTek's user-centric and data-driven approach has enabled it to release appealing products to capture mobile internet users' ever-evolving content needs and helps it rapidly attract targeted users.

For more information on CooTek, please visit https://ir.cootek.com.

For investor enquiries, please contact:

CooTek (Cayman) Inc.
Mr. Robert Yi Cui
Email: ir@cootek.com

ICA Investor Relations (Asia) Limited
Mr. Kevin Yang
Phone: +86-21-8028-6033
E-mail: cootek@icaasia.com

View original content:https://www.prnewswire.com/news-releases/truth-runner-another-top-ranked-mobile-game-of-cootek-301378419.html

SOURCE CooTek (Cayman) Inc.

FAQ

What is Truth Runner by CooTek?

Truth Runner is a hyper-casual parkour game developed by Taptek that targets female players with unique features like a personality test.

How has Truth Runner performed since its launch?

Since its release, Truth Runner has quickly risen to the top of US iOS game charts within just one week.

What demographic does Truth Runner focus on?

Truth Runner is primarily aimed at female players and targets Generation Z users.

What strategies is CooTek employing for Truth Runner?

CooTek is working on optimizing and localizing Truth Runner for international markets to enhance its global reach.