Fengdu Novel Launches Online Community to Engage Readers and Writers

Rhea-AI Summary

CooTek (Cayman) Inc. has launched a new online community within its Fengdu Novel app, enhancing interaction between readers and authors. This community enables various forms of feedback, incentivizing participation with rewards like gold coins and VIP memberships. With an impressive 80% penetration rate, user engagement is notably higher than average, driving new authors to join. The company continues to enrich its content ecology, evidenced by a growth in daily reading time from 148 to 153 minutes. Upcoming features include trending novels and a forum for discussions, aimed at boosting user traffic and profitability.

Positive

• 80% penetration rate in the new online community.
• Increased daily reading time from 148 to 153 minutes since March 2021.
• Higher retention rate for users engaging in comments compared to general readers.
• New author engagement strategies and community features aimed at boosting content creation.

Negative

• None.

SHANGHAI, Sept. 28, 2021 /PRNewswire/ -- Fengdu Novel, an online literature mobile app developed by CooTek (Cayman) Inc. (NYSE: CTK) ("CooTek" or the "Company"), has launched a new online community for book lovers, in which readers can comment on novels and authors can get instant feedback on their works. This new community will boost authors' creativity and readers' engagement, and further create momentum to the development of Fengdu Novel's content ecology.

In terms of the specific features, Fengdu Novel's readers can express their views in a variety of ways, such as book reviews, chapter reviews, and independent posts. Gold coins and VIP memberships are given to users who write witty and popular reviews as incentives. The most-liked comments are placed on the top of the section and will be highly rewarded. Since its launch, the community has been widely popular with the users and achieved a penetration rate of nearly 80%. Retention rate and reading time of users engaged in comments have been higher than that of general readers. As readers become more active in sharing comments, more contract writers are joining the community to interact with their fans.

For content operation, Fengdu Novel aims to build a harmonious atmosphere for the community. In addition to algorithmic screening, the platform selects quality comments by its operating team as well. The combined content screening mechanism helps create a joyful environment for interaction in the community.

Building a high-quality content ecology has been the primary goal of Fengdu Novel. Since the beginning of the year, Fengdu has further improved its novel quality and reader engagement by hosting a series of creative events, including contests, new writer support programs, and new media content incubations. The new opening of the online community enhanced the emotional bond between readers and authors' book works. This contributes not only to the content creation process, but also to the achievement of CooTek's vision - to build a pan-entertainment ecology. In 21Q2, Fengdu Novel increased its investment in content ecology, and the number of authors and original works reached new highs. In June 2021, the average daily reading time of Fengdu Novel's users was 153 minutes, showing a steady growth compared to 148 minutes in March 2021.

Fengdu Novel continues to optimize its online community. It will launch a new feature of trending novels by September this year for readers to have an instant overview of the hottest works on the platform, which will also provide useful data on evaluating the commercial value of the novels. Fengdu Forum, designed to foster more focused and lively discussions, is planning to go live soon. Later in the year, Fengdu Novel will add more new features, such as author reward and level-based reader system, providing the content creators with more material incentives and readers with more interactive ways to support their beloved writers. These new additions will encourage writers on content creation, improve user traffic and income, and help Fengdu Novel enhance its content ecology and profitability.

For more information on CooTek, please visit https://ir.cootek.com.

For investor enquiries, please contact:

CooTek (Cayman) Inc.
Mr. Robert Yi Cui
Email: ir@cootek.com

ICA Investor Relations (Asia) Limited
Mr. Kevin Yang
Phone: +86-21-8028-6033
E-mail: cootek@icaasia.com

View original content:https://www.prnewswire.com/news-releases/fengdu-novel-launches-online-community-to-engage-readers-and-writers-301386359.html

SOURCE CooTek (Cayman) Inc.

FAQ

What is the significance of the new online community launched by CooTek (CTK)?

The new online community enhances reader-author interaction, increasing user engagement and retention.

How has user engagement changed since the launch of Fengdu Novel's community?

User engagement has significantly improved, with a penetration rate of nearly 80% and higher retention rates.

What are the upcoming features for Fengdu Novel's community?

Upcoming features include trending novels, a discussion forum, and additional user incentives.

What was the average daily reading time for Fengdu Novel users in June 2021?

In June 2021, the average daily reading time was 153 minutes.

How is CooTek (CTK) improving author engagement through Fengdu Novel?

CooTek is implementing strategies like contests and support programs to enhance author engagement.