CooTek Further Expands Its Pan-entertainment Content Ecology Through Strategic Investment in Gaming Industry
CooTek (Cayman) Inc. (NYSE: CTK) announced a strategic investment in Shanghai Lejiu Network Technology Co., Ltd., a mobile game studio. This investment aims to enhance cooperation with third-party partners in the mobile gaming sector and expand CooTek's pan-entertainment content ecosystem.
The collaboration is expected to leverage Lejiu's innovative approach to mobile game development, aiming to increase user engagement on CooTek's platforms. CooTek plans to focus on boutique mobile games, utilizing its extensive content library to attract gaming users and strengthen its market position.
- Investment in Lejiu enhances CooTek's partnerships in the mobile gaming industry.
- The collaboration aims to increase user engagement on CooTek's platform.
- CooTek plans to focus on high-quality boutique mobile games, expanding its content offerings.
- None.
SHANGHAI, May 11, 2021 /PRNewswire/ -- CooTek (Cayman) Inc. (NYSE: CTK) ("CooTek" or the "Company"), a fast-growing global mobile internet company, announced its recent investment in Shanghai Lejiu Network Technology Co., Ltd. ("Lejiu"), a mobile game studio that produces creative boutique mobile games. Through this investment, CooTek has further enhanced its cooperation with third-party corporate partners in the mobile game industry and expanded its pan-entertainment content ecology.
"We have seen great success in Lejiu's experience in the mobile game industry. Multiple industry veterans have shown their creativity and determination in developing and producing boutique mobile games with the feature of storylines. In terms of business outlook, Lejiu's team has shown extraordinary innovation in designing plots. This partnership will bring a positive synergy with CooTek's online literature platform. This strategic integration will increase users' stickiness on the platform and attract a myriad of content creators to unleash their talents to create more diverse IP content." according to a statement from CooTek.
As a form of entertainment, mobile games are a significant part of CooTek's content ecology strategy with their outstanding performance. CooTek will continue to explore boutique mobile games with high-quality content to upgrade its platform and form a mobile game matrix. Meanwhile, CooTek will take advantage of its substantial content library to offer unique mobile game types to attract users in the gaming industry. CooTek will further explore the synergy between boutique mobile games and online literature.
CooTek is seizing this opportunity with Lejiu to showcase its ambitions in its future strategic mobile game development goals. The Company states, "CooTek plans to invest in more boutique mobile games and empower high-quality mobile game corporate partners with an open mind to help more such teams to realize their dreams. The mobile game developers can thus take the spotlight and achieve great success in the industry, while app users can access more fun mobile games through CooTek's integrated services covering mobile game issuance, distribution, and joint operation."
About CooTek (Cayman) Inc.
CooTek is a fast-growing mobile internet company with a global vision, offering mobile applications. Our mission is to empower everyone to enjoy relevant content seamlessly. The Company's user-centric and data-driven approach has enabled it to release appealing products to capture mobile internet users' ever-evolving content needs and helps it rapidly attract targeted users. CooTek has developed and brought to market content-rich mobile applications, focusing on three categories: online literature, scenario-based content apps and casual games. For details, please visit: https://ir.cootek.com/.
For investor enquiries, please contact:
CooTek (Cayman) Inc.
Mr. Robert Yi Cui
Email: ir@cootek.com
ICA (Institutional Capital Advisory)
Mr. Kevin Yang
Phone: +86-21-8028-6033
E-mail: cootek@icaasia.com
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SOURCE CooTek (Cayman) Inc.
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